Accessories Licensing Brand Licensing 

Pierre Cardin to open five exclusive outlets for bags in India

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Pierre Cardin is planning to open five exclusive outlets for bags in India. According to a report in the Economic Times, the fashion and lifestyle brand has inked a licensing deal with Brandzstorm India to expand its offline and online presence in the country.

Besides standalone stores, the initial stores will come up in metro cities such as Delhi, Mumbai, and Bengaluru. Brandzstorm will be responsible for online distribution of Pierre Cardin bags in India.

According to Ujjval Saraf, managing director of Brandzstorm, the women handbag market size in India is being pegged at Rs 5,100 crore and is expected to grow to Rs 7,900 crore by 2023.

“Indian consumers are looking for international brands in this segment, which is why we are investing heavily in this category,” Ujjval was quoted as saying from the Economic Times.

Pierre Cardin will also expand its footprint in multi-brand outlets such as Lifestyle and Shoppers Stop etc.

Mumbai-based Brandzstorm recently replaced Reliance Brands as American clothing brand Kenneth Cole’s partner for designing, manufacturing, distributing and retailing its products in India, Bangladesh, and Sri Lanka. Cole aims to touch 100 crore in India sales by 2020 and open about 10 stores in the country during the period.

Besides, Brandzstorm had also signed a long-term exclusive master licensing agreement with Giordano International for apparel, footwear, and accessories. Brandzstorm plans to open five Giordano boutiques in major metros within next three years.

Founded in 2009, Brandzstorm has exclusive tie-ups with Furla, Tonino Lamborghini, and Steve Madden. Brandzstorm India is a leading licensee and partner of premium fashion brands in India with a sole philosophy of ‘drive brands ahead’.

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