Brand Licensing Collaborations Top News 

The Souled Store Partners With Times Network To Launch #ActNow Collection

More than 70% of people residing in urban India suffer or know of someone who has suffered from a mental health ailment. The Souled Store Partners With Times Network To Launch #ActNow Collection While awareness levels related to mental health ailments have gone up recently, conversations about mental health are still perceived as shameful. Thus, there is a pressing need to break these barriers and have these discussions out in the open. To dismantle the taboo around mental health ailments, Times Network has launched a special campaign #ActNow that targets…

Read More
Brand Licensing Collaborations Food & Drink Publication Licensing Publishing 

COSMO LAUNCHES ‘UNCORKED BY COSMOPOLITAN’ WITH GUARACHI WINE PARTNERS

Uncorked by Cosmopolitan Combines the Largest Young Women’s Media Brand in the World with Award-Winning Wine Portfolio COSMO LAUNCHES ‘UNCORKED BY COSMOPOLITAN’ WITH GUARACHI WINE PARTNERS Guarachi Wine Partners and Hearst Magazines announced today the launch of a new wine brand Uncorked by Cosmopolitan, in a deal brokered by IMG. Leveraging Guarachi’s more than 35 years of success pioneering wine brands in the US as an importer, marketer and supplier of fine wines, Uncorked by Cosmopolitan is a curated selection of Guarachi’s leading wines by Cosmo’s editorial team, featuring innovative…

Read More
Brand Licensing Collaborations Corporate Brand Personal Care 

LUXE BRANDS AND COSMOPOLITAN LAUNCH EAU DE JUICE FRAGRANCE IN THE UK

LUXE Brands, the prominent beauty company behind Ariana Grande’s award-winning fragrance franchise, and Cosmopolitan, the UK’s leading media brand for young women, announce the launch of its Eau de Juice fragrance in the UK. LUXE BRANDS AND COSMOPOLITAN LAUNCH EAU DE JUICE FRAGRANCE IN THE UK Originally launched in the US last year, this highly successful, four-scent fragrance collection just won the prestigious Packaging of the Year award in the 2020 Fragrance Foundation Awards, a tribute to its unique pop art-inspired juice box packaging. Eau de Juice will debut in the UK in time for Christmas…

Read More
Honda a lollipop on wheels! Brand Licensing Collaborations Food Licensing Top News 

Honda Scoopy I x Chupa Chups: a lollipop on wheels!

Honda joins forces with Perfetti Van Melle in Thailand on a collaboration between the popular Scoopy I motorcycle and the Chupa Chups lollipop brand.  Honda Scoopy I x Chupa Chups: a lollipop on wheels! In Thailand, Honda launches a limited edition Scoopy I Chupa Chups model with a matching helmet that combines the spirit of fun and colour of the lollipop brand with the movement and expression of the Scoopy on a scooter and helmet in a retro style with a modern twist. The set is available as of this September in…

Read More
Casio Watch Brand Licensing Collaborations Top News 

Casio to Release Royal Air Force x G-SHOCK – GRAVITYMASTER

GRAVITYMASTER Timepiece With Carbon Core Guard Structure The second instalment from the bespoke collection as Official Partner to HM Armed Forces Casio Computer Co., Ltd. today announced the Royal Air Force x G-SHOCK GRAVITYMASTER will be the second timepiece to be released as part of G-SHOCK’s partnership with the Ministry of Defence, in a deal brokered by IMG. Casio to Release Royal Air Force x G-SHOCK – GRAVITYMASTER G-SHOCK is an unbreakable timepiece built from a ‘Never Give Up’ philosophy that makes it perfectly equipped to support UK Servicemen –…

Read More
Branded Masks Collaborations Food Licensing Top News 

Provoke A Smile With Perfetti Van Melle Masks

WHEN A SMILE IS HIDDEN, PROVOKE ONE WITH SWEETS AND COLOUR! Perfetti Van Melle group, one of the sweetest groups in the world, is always ready to spread fun and color with its popular brands no matter what happens! Provoke A Smile With Perfetti Van Melle Masks In these challenging times, the brands are just perfect to cheer up the latest accessory in any outfit: an amazing fashionable collection of face masks has been developed with four of its most popular and international brands: Chupa Chups, Mentos, Smint and Airheads. Perfetti Van Melle…

Read More
Art & Design Collaborations Home Decor 

Hèrmosa x Gauri Khan for an exclusive furniture line!

Hèrmosa Design Studio collaborates with design maven Gauri Khan for an exclusive furniture line Hèrmosa x Gauri Khan for an exclusive furniture line! Interior designer Gauri Khan and home décor haven Hèrmosa Design Studio are ushering a new chapter in the realm of luxury interiors with a collaboration unlike any other. The design maven will now be bringing her unparalleled sense of style to Hèrmosa by designing an exquisite furniture line for the brand. An exciting sneak peek of what’s to come can be found in the premium coasters released…

Read More
#ThatLicensedMerchGirl Brand Licensing Collaborations Know-How Retail Top News 

Licensing Corner Extends #ThatLicensedMerchGirl Exploring Brand Licensing

Licensing Corner is ‘The First Digital News Media in India on Brand Licensing & Brand Extension Industry’ We have developed a niche as the only platform dedicated to cover all the latest happenings, news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collections! Licensing Corner Extends #ThatLicensedMerchGirl Exploring Brand Licensing Covid has impacted Licensing & Merchandising Industry in a huge form, as we purely depend on the retail sale of consumer products and revenue / royalty generated from the same. With Consumer Trends shifting drastically and…

Read More
Brand & Lifestyle Character Licensing Collaborations 

Wrogn Announces Exclusive Fashion Collection Inspired by Illumination’s Minions

WROGN, the breakaway youth fashion brand, announced the launch of a new fashion collection, MINIONS x WROGN today. This fashion collaboration brings together two of the biggest pop culture icons of today – Illumination’s larger-than-life Minions and WROGN co-creator and Captain of the Indian Cricket team, Virat Kohli. Created in partnership with Universal Brand Development and licensing agent, Black White Orange, and designed by team Wrogn, the brand-new collection offers 10 unique designs in various colors and styles and will be available across offline and online stores in India from August 2020. Wrogn Announces…

Read More
Goodyear watch collection Brand & Lifestyle Brand Licensing Collaborations 

GOODYEAR Launches Exclusive Watch Collection With B.R.M Chronographes

Goodyear has combined a global licensing collaboration with a motorsport agreement to launch an exclusive watch collection with French luxury watch specialist B.R.M Chronographes. This follows the recent announcement that Goodyear has joined forces with the Algarve Pro Racing team champion European Le Mans Series, who will be showcasing the B.R.M Chronographes. GOODYEAR Launches Exclusive Watch Collection With B.R.M Chronographes The design of the timepieces will match the look of the Algarve Pro car, reflecting Goodyear’s fundamental association with motorsport. “We are excited to channel Goodyear’s rich racing pedigree and the…

Read More
%d bloggers like this: