Collaborations Global Licensing 

POCKET.WATCH & RYAN’S WORLD JOIN NASA

Reading Time: 2 minutes Post Views: 234 POCKET.WATCH & RYAN’S WORLD JOIN NASA Pocket.watch, the premier kids and family entertainment company, and their franchise partner, Ryan’s World, today announced an in-flight downlink opportunity with NASA aimed at getting the next generation of young learners excited about S.T.E.M. education and space exploration.  Nine-year-old star of Ryan’s World, Ryan Kaji, will interview two astronauts currently living and working aboard the International Space Station – NASA’s Megan McArthur, and the Japan Aerospace Exploration Agency’s (JAXA) astronaut, Akihiko Hoshide. The conversation will take place live, Thursday, July 22 at 7:25 a.m.…

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Collaborations Personal Care 

Tokidoki x Smilelo Shine collection is out now

Reading Time: 2 minutes Post Views: 176 Tokidoki x Smilelo Shine collection is out now For the first time ever, Tokidoki has teamed up with a dental care brand, Smile O Shine for a licensing deal. This collaboration is specifically made to target young girls from the age group of 2-12. Products in this quirky range are reasonably priced, at a starting price of 180 Rs. This is Toki Doki’s eighth licensing deal with an Indian brand and its first deal with a toothpaste brand. Within a short span of two years, Toki Doki…

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Collaborations Food Licensing 

MAYA THE BEE PARTNERS WITH INNOVATIVE FRENCH FOODTECH COMPANY BEE’S DREAM

Reading Time: 2 minutes Post Views: 271 MAYA THE BEE PARTNERS WITH INNOVATIVE FRENCH FOODTECH COMPANY BEE’S DREAM  Studio 100 Media has entered into a licensing agreement with  French food tech start-up Bee’s dream for “Maya the Bee”. The contract was negotiated and concluded by French licensing agency M.J.A. Licensing, which is representing several of Studio 100’s brands in France. Bee’s dream has invented a  unique concept of bringing honey directly from the beehive to the table. This premium honey is produced directly, stored, and packaged by the bees in easy-to-press individual portions that…

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Character Licensing Collaborations 

TAG Heuer partners with Nintendo to launch Super Mario Watches

Reading Time: < 1 minute Post Views: 222 TAG Heuer partners with Nintendo to launch Super Mario Watches TAG Heuer partnered with the Japanese gaming company, Nintendo, the owner of the franchise “Super Mario Bros” to launch an interactive timepiece – that would seamlessly combine the world of watches and fitness. The Limited Edition TAG Heuer X Super Mario promises to make exercising fun, as the animated dial with the iconic hero, Mario, would become more energetic as the wearer exercises. Mario is imitating a personal trainer and a cheerleader who would encourage the wearer…

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Collaborations Sports 

LaLiga signs a 3-year deal with Viacom as Facebook deal ends

Reading Time: 2 minutes Post Views: 325 LaLiga signs a 3-year deal with Viacom as Facebook deal ends LaLiga enters into a broadcasting partnership with Viacom 18 for the next three years. After airing the tournament free of charge on popular social media network, Facebook, The program will now be broadcasted on youth channel MTV along with some regional channels. One can even catch the live stream on Voot and Jio platforms.  Football’s popularity has risen over the past decade. The 91st season of Laliga is one of the most viewed tournaments across the…

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Collaborations Sports 

Marimekko and Adidas collaborate

Reading Time: < 1 minute Post Views: 314 Marimekko and Adidas collaborate Adidas and Marimekko team up to launch the first-ever sports apparel collaboration from the quintessential Finnish design house. The collection is a seamless blend of functional and comfortable sports attire along with Marimekko’s art which is bold and beautiful. It features prints from 1965 Annika Rimala’s Laine (wave) and Maija Louekari (rag rug) from 2009. Marimekko’s prints are timeless and capture the spirit of Helsinki. Through the collaboration, the apparel would have a modish look. The bold patterns would be interwoven with classic…

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Collaborations Sports 

Reebok X Power Rangers collection

Reading Time: < 1 minute Post Views: 290 Reebok X Power Rangers collection The Reebok X Power Rangers collection is now available in India at an unimaginable starting price of Rs 4,599. Reebok unveiled the new collection in partnership with Hasbro. Inspired by the television series, Mighty Morphin Power Rangers, this footwear collection pairs iconic Reebok silhouettes with five original power rangers in both performance and lifestyle silhouettes. The collection is ready to order on Reebok, Flipkart, Myntra, Veg Non-veg, and Superkick India. The customer is spoilt for choice with a variety of characters including…

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Collaborations Music Music Licensing 

Raymond Weil’s Fourth Maestro pays tribute to The Beatles

Reading Time: 2 minutes Post Views: 278 Raymond Weil’s Fourth Maestro pays tribute to The Beatles RAYMOND WEIL reveals its limited-edition fourth maestro ‘Let it Be’, A timepiece to mark the exceptional partnership with the legendary rock band “The Beatles”. With only 3,000 pieces, the watch celebrates the alliance between Raymond and the connoisseur of music. ‘Let It Be” was the last ever live performance of the boyband. After spending decades working closely with the music industry, Raymond Weil decided to pay tribute to the most popular music group of all time. Over 50…

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Collaborations Retail Retail Licensing Top News Toys & Games 

Smyths Collaborates With Mattel For It’s New Shop Your Way Advert

Reading Time: 2 minutes Post Views: 328 Smyths Collaborates With Mattel For Its New Shop Your Way Advert Irish-based Toys superstore Symths partners with Mattel for their New ‘Shop Your Way‘ Advert. Mattel has come up with the character Oscar to ease the shopping experience, customers can now use Oscar’s help in-store or online. The commercial follows the fictional character Oscar on his way to Smyths Toys, showcasing customers’ home delivery and collection services options available at their discretion. Through the campaign, viewers get to see Oscar’s treasured toys come to life. The commercial…

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Hermet x ISA Brand & Lifestyle Collaborations 

Hermet announces collaboration with the International Space Archives (ISA)

Reading Time: < 1 minute Post Views: 244 Maurizio Distefano Licensing, ISA agent for Italy, concludes the deal with the homeware specialist Hermet announces collaboration with the International Space Archives (ISA) For a bedding and homeware collection inspired by space exploration Maurizio Distefano Licensing, licensing agent for the International Space Archives (ISA), has announced an agreement with Hermet, a homeware company with extensive expertise in licensing collaborations, to develop a bedding and homeware line inspired by the ISA. Hermet will create a bedding collection consisting of bedding sets and quilts and a homeware collection including…

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