In what could be a termed as good news for the superstar fans, Twitter launched a special emoji for actor and politician Rajinikanth’s upcoming film “Kaala”.
An innovative marketing collaboration between Wunderbar Films, the emoji aims to delight Rajinikanth’s fans on Twitter by adding colour to the conversations and helping them connect to his character instantly.
The emoji appears next to the hashtag in the tweet and is inspired by Rajinikanth’s character from Kaala. The emoji will be active till June 10.
Sharing a glimpse, Twitter India wrote, “Get ready to celebrate #Kaala with a custom emoji on Twitter. Tweet in Tamil, Telugu or Hindi and use the hashtag #காலா, #కాలా or #कालाकरिकालन to see it appear!”
— Twitter India (@TwitterIndia) May 28, 2018
“We are thrilled to partner with Wunderbar Films for ‘Kaala’ and delight fans in anticipation of the movie release with a special emoji inspired by Rajinikanth.”
“We look forward to partnering with films across India and enhance the #OnlyOnTwitter experience for everyone,” Keya Madhvani-Singh, Head of Entertainment Partnerships, Twitter India, said in a statement.
People in India and across the world can join the conversation around the film by simply tweeting with — #காலா, #కాలా and #कालाकरिकालन to use the specially designed emoji curated by Twitter.
“#TheKingArrives on Twitter!!!” – the Wunderbar Films wrote on the Twitter.
— Wunderbar Films (@wunderbarfilms) May 28, 2018
Announcing the launch, S Vinod, Executive Producer & COO of Wunderbar Films Private Limited, said, “Rajinikanth is India’s biggest megastar and we are very excited about the launch of the emoji. We’re thankful to Twitter for this vibrant emoji that we’re sure his fans will absolutely love.”
Earlier, Twitter had also launched an emoji for Vijay’s Deepavali release Mersal.
Garnering over 2 million tweets even before the launch of the movie, Kaala has already become one of the most talked about films on Twitter.
Kaala is produced by Rajinikanth’s son-in-law Dhanush’s production banner Wunderbar Films.
“Kaala” is set to hit the theatres on June 7.