RHS announces spring/summer Wax Lyrical Fragrant Garden range
Floral fragrance partnership enters twelfth year with new fragrance and new designs
The Royal Horticultural Society (RHS) has announced a new addition to the popular Fragrant Garden collection of fragrances from its enormously successful long-term partnership with home fragrance manufacturer, Wax Lyrical, along with a refreshed design.
This collection of scented candles, reed diffusers, drawer liners, scented sachets and gift bags introduces a new fragrance to the popular Fragrant Garden range of complex floral fragrances. The eight fragrances in the collection are Sweet Pea, Cotton, Lavender, Freesia, Rose, Honeysuckle, Hydrangea and this year’s new fragrance, Peony. Sustainability is also a new theme of the latest range which, like last year’s popular wildlife-themed RHS Wildscents range, features alcohol-free reed diffuser fragrances and reusable vessels.
The bright product designs again showcase stunning assets from the RHS Lindley Collections, the world’s largest library of botanical art. Striking RHS Lindley art prints adorn the products themselves, while geometric prints inspired by Knot Garden and Parterre, two elegant and beautiful formal garden design styles dating from the 1600s and 1700s, feature on the packaging.
These design styles perfectly showcase these stunning assets and reflect the natural fragrance of flowers with home fragrances blended at the Wax Lyrical site in the English Lake District. The core market for the Wax Lyrical RHS ranges is mainly adult females with a strong interest in gardening and interior design and decoration, but there is also a strong secondary market of gift buyers of both sexes from young adult up.
The range, now at retail is stocked by a number of garden centres and is also available on the Wax Lyrical website. Wax Lyrical is the UK’s largest home fragrance company, designing and manufacturing products that are not only made and sold in the UK but exported to 46 countries around the world.
Rachel Holmes, Product Development Manager for Wax Lyrical said: “We’ve really enjoyed developing fragrances for the RHS over the past twelve years and each season it’s a fantastic challenge to see how we can evolve the collection and meet the demand of gardeners and fans of floral scents.”
Cathy Snow, RHS Licensing Manager, says: “The RHS partnership with Wax Lyrical continues to inspire fragrances and product designs that are both unique and popular. It’s also important to the RHS to be able to support product that is British-made and that reflects our desire to encourage sustainability and the use of natural ingredients – and this Wax Lyrical range ably accomplishes both!”