HRX Brand Licensing Collaborations Event Event News 

Hrithik Roshan’s HRX pioneers brand-led live shopping experience on EORS-15

Reading Time: 3 minutes Post Views: 406 This marks the first ever brand-led live session by an Indian Superstar on Myntra’s recently launched social commerce platform to promote Brand HRX during the ongoing EORS The live session led by Hrithik Roshan for HRX attracted ~100k users, allowing them the opportunity to shop live Record sales for a particular brand on M-Live for a single session so far Hrithik Roshan’s HRX pioneers brand-led live shopping experience on Myntra’s EORS-15 Hrithik Roshan, becomes India’s first superstar to introduce  a large group of shoppers who had gathered…

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Killing Eve Collection Brand & Lifestyle Collaborations TV & Films TV Series Licensing 

Introducing a collaboration like no other: KILLING EVE by COCO DE MER

Reading Time: 2 minutes Post Views: 469 Luxury lingerie brand and Home of Pleasure Coco de Mer joins forces with BBC America’s BAFTA, Emmy, and Golden Globe Award-Winning Television Series, Killing Eve, to create a limited-edition collection, in a deal brokered by the show’s licensing agency IMG. Introducing a collaboration like no other: KILLING EVE by COCO DE MER Explore the Killing Eve by Coco de Mer collection, featuring exclusive designs inspired by the synonymous style and journeys within the cultural phenomenon that is Killing Eve. Choose from five luxurious ranges, each influenced by…

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ROWING BLAZERS X BABAR FAIT DU SKI Brand Licensing Character Licensing 

ROWING BLAZERS X BABAR LAUNCH SKI-INSPIRED “FAIT DU SKI” CAPSULE

Reading Time: 3 minutes Post Views: 560 Rowing Blazers continues its partnership with French children’s book character, Babar for a Ski-Inspired Capsule  ROWING BLAZERS X BABAR LAUNCH SKI-INSPIRED “FAIT DU SKI” CAPSULE Rowing Blazers has teamed up once again with Nelvana, a world-leading international producer, distributor and licensor of children’s animated and live action content, and The Clifford Ross Company, to deliver another collection of distinctive pieces featuring the legendary literary character Babar for the winter season: a ski-inspired capsule inspired by the 1966 book Babar Fait du Ski.  Since Babar first took to…

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Intellectual Property Know-How Technology Top News 

Freaky Friday: Property Licensing vs Product Licensing

Reading Time: 3 minutes Post Views: 360 Well honestly, this article was long due… with so many years of our experience within the industry we often have seen this question arise every now and then. Property Licensing vs Product Licensing – Which Type is For Inventors Just Getting Started With Their Inventions? So you came up with this great invention idea. Let’s say you invented an amazing one-of-a-kind can opener. One of its purposes is to open a can of beer in a very unique innovative way! Now you’re thinking, wow, Budweiser or Coors…

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Spider Man Doctor Strange Character & Entertainment Intellectual Property 

Spider-Man and Doctor Strange take over the multiverse madness!

Reading Time: < 1 minute Post Views: 648 Spider-Man and Doctor Strange take over the multiverse madness!  Here’s presenting the official poster of ‘Spider-Man : No Way Home”. Trailer out tomorrow! For the first time in the cinematic history of Spider-Man, our friendly neighborhood hero is unmasked and no longer able to separate his normal life from the high-stakes of being a Superhero. When he asks for help from Doctor Strange the stakes become even more dangerous, forcing him to discover what it truly means to be Spider-Man.Tom Holland and Zendaya starrer ‘Spiderman : No…

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Apparel Licensing Brand & Lifestyle Fashion Fashion & Accessories 

The Official Humans of Bombay Merch is now available on Souled Store 

Reading Time: 2 minutes Post Views: 1,033 The Official Humans of Bombay Merch is now available on Souled Store  After building a community of over 2.29 million people, Humans of Bombay have finally launched their new collection #ImKindDontMind in partnership with Humans of Bombay.  What started as the team of storytellers is now a full-fledged company on a mission to accept and celebrate diversity.  The #ImKindDontMind collection is an ode to the power people hold to inspire each other positively by (quite literally) wearing their heart on their sleeves and becoming a constant reminder to those…

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Brand Licensing Merchandise Licensing 

Baby Shark merchandise will now be available in India

Reading Time: 2 minutes Post Views: 1,070 Baby Shark merchandise will now be available in India A good day for Baby Shark fans as the most iconic earworm will now be up for sale for young Indians. Viacom 18 has signed an exclusive deal with Pinkfong to leverage the young audience. They have now launched an extensive range of Baby Shark merchandise to bring the characters to life. The price range is kept in a way that it would fit the budget of every Indian household. With 7+ licensees appointed across 10+ categories and…

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Brand & Lifestyle Brand Licensing NFT 

Brand Licensing Europe and Licensing International launch Licensing U

Reading Time: 2 minutes Post Views: 771 Brand Licensing Europe and Licensing International launch Licensing U  Brand Licensing Europe (BLE) in partnership with industry trade association Licensing International, is launching Licensing U for Europe: a one-stop-shop education program about the $292bn licensing industry for newcomers and experienced professionals. Licensing U will take on a fully virtual format with the content being available to view on demand for three months from 22 November 2021 allowing delegates to engage with and return to the content at a time that best suits them. Early bird discounts are available from now until…

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Brand & Lifestyle Fashion 

JACK AND JONES X PACMAN capsule is out now

Reading Time: 2 minutes Post Views: 955 JACK AND JONES X PACMAN capsule is out now The new Jack and Jones X Pacman capsule collection has unmatched quality and exemplary style and went off the shelf within minutes of its launch. Jack and Jones have proven to be the flagbearer of quirky collections. This time it has taken everything a notch higher with its collaboration with PAC-MAN.  The new collection caters to the varied yet discerning taste of the modern man. It brings back the vintage element by reintroducing the arcade game PAC MAN…

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Collaborations Entertainment 

Silvergate Media Announces Launch of Octonauts: Above & Beyond on Netflix

Reading Time: 2 minutes Post Views: 1,196 Silvergate Media Announces Launch of Octonauts: Above & Beyond on Netflix Silvergate Media (Silvergate) today shares details of the highly anticipated broadcast launch of its new Octonauts spin-off series, Octonauts: Above & Beyond.  Season 1 will debut globally on Netflix streaming platform from 7th September 2021, followed by Season 2 in 2022. Responding to a range of new dangers across our ever-changing planet, the Octonauts extend their adventures beyond the sea and onto LAND! Their mission is as vital as ever: They will EXPLORE harsh and remote environments, RESCUE animals that need their help,…

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