Brand & Lifestyle

Wrogn Announces Exclusive Fashion Collection Inspired by Illumination’s Minions

August 11, 2020

WROGN, the breakaway youth fashion brand, announced the launch of a new fashion collection, MINIONS x WROGN today. This fashion collaboration brings together two of the biggest pop culture icons of today – Illumination’s larger-than-life Minions and WROGN co-creator and Captain of the Indian Cricket team, Virat Kohli. Created in partnership with Universal Brand Development and licensing […]

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Goodyear watch collection

GOODYEAR Launches Exclusive Watch Collection With B.R.M Chronographes

August 6, 2020

Goodyear has combined a global licensing collaboration with a motorsport agreement to launch an exclusive watch collection with French luxury watch specialist B.R.M Chronographes. This follows the recent announcement that Goodyear has joined forces with the Algarve Pro Racing team champion European Le Mans Series, who will be showcasing the B.R.M Chronographes. GOODYEAR Launches Exclusive Watch […]

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HUL EMAMI

HUL, EMAMI Trademark Suit Over ‘Glow & Handsome’ Brand Name

July 29, 2020

The Bombay High Court has disposed of the plea filed by Emami that had sought to vacate the ex-parte order against it, under which the Kolkata-based firm was directed to give seven days prior notice to the Hindustan Unilever (HUL) before it files any case against the company to seek any relief in relation to […]

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Wrogn Virat Kohli

WROGN has announced the launch of a new collection – Animal Planet X WROGN

July 22, 2020

USPL’s apparel line Wrogn, in association with wildlife channel Animal Planet, has announced the launch of a new collection – Animal Planet X WROGN. The apparel range aims to underline the cause of endangered species. “I’ve been associated with Wrogn since inception and we take some exciting initiatives season after season. I couldn’t be happier […]

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Adidas Sauce Collection

Adidas, McDonalds ‘Saucy’ Collab with NBA Players

July 10, 2020

Adidas and NBA players James Harden, Damian Lillard and Tracy McGrady have teamed with McDonald’s to release a new line of shoes and apparels. Adidas, McDonalds ‘Saucy’ Collab with NBA Players Adidas and McDonald’s are introducing the Sauce Pack, a collection of shoes and apparel inspired by basketball stars and McDonald’s sauces. The deal was […]

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Spotify, Warner Bros. DC signs licensing deal to produce original podcast

June 20, 2020

Spotify, Warner Bros. DC signs licensing deal to produce original podcast. DC the home of Superman, Batman, Wonder Woman, Harley Quinn, The Joker and many more iconic DC Super Heroes and Super-Villains today announced a new multi-year deal to produce and distribute an original slate of narrative scripted podcasts. Spotify, the audio streaming subscription service, […]

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lc-royal-enfield-women-wear

Royal Enfield forays into women’s wear

June 16, 2020

Royal Enfield forays into women’s wear announces the launch of its first ever apparel and riding gear range, exclusively for women in India in its first ever Brand Extension deal.R Taking inspiration from the ‘motorcycling way of life’, the clothing range is designed to be aspirational yet accessible, supporting women in their pursuits of exploration. The […]

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RHS announces spring/summer Wax Lyrical Fragrant Garden range

June 16, 2020

RHS announces spring/summer Wax Lyrical Fragrant Garden range Floral fragrance partnership enters twelfth year with new fragrance and new designs The Royal Horticultural Society (RHS) has announced a new addition to the popular Fragrant Garden collection of fragrances from its enormously successful long-term partnership with home fragrance manufacturer, Wax Lyrical, along with a refreshed design. This collection […]

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Freaky Friday: Check Out These Must Have Branded Face Mask To Make That Style Statement!

June 5, 2020

Licensed & Branded Face Masks have helped save many licensing & fashion companies. Face masks have become a new essential items in the pandemic, with government enforcing their use and encouraging people to wear face coverings when they go out in public. For some, face masks are even becoming fashion or statement pieces. While the MHA […]

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Centric Brands

Brand licensing company Centric Brands files for bankruptcy

May 28, 2020

Considering the weak growth in apparel sales in recent years, New York based, Centric’s Brands were likely already experiencing some challenges. The COVID-19 pandemic has only made that worse, as consumers have less need than ever for clothes for work or special events, and are pulling back on spending with many stores still temporarily closed […]

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