Apparel Licensing Brand & Lifestyle Fashion Fashion & Accessories 

The Official Humans of Bombay Merch is now available on Souled Store 

Reading Time: 2 minutes Post Views: 354 The Official Humans of Bombay Merch is now available on Souled Store  After building a community of over 2.29 million people, Humans of Bombay have finally launched their new collection #ImKindDontMind in partnership with Humans of Bombay.  What started as the team of storytellers is now a full-fledged company on a mission to accept and celebrate diversity.  The #ImKindDontMind collection is an ode to the power people hold to inspire each other positively by (quite literally) wearing their heart on their sleeves and becoming a constant reminder to those…

Read More
Brand Licensing Merchandise Licensing 

Baby Shark merchandise will now be available in India

Reading Time: 2 minutes Post Views: 283 Baby Shark merchandise will now be available in India A good day for Baby Shark fans as the most iconic earworm will now be up for sale for young Indians. Viacom 18 has signed an exclusive deal with Pinkfong to leverage the young audience. They have now launched an extensive range of Baby Shark merchandise to bring the characters to life. The price range is kept in a way that it would fit the budget of every Indian household. With 7+ licensees appointed across 10+ categories and…

Read More
Brand & Lifestyle Brand Licensing 

Brand Licensing Europe and Licensing International launch Licensing U

Reading Time: 2 minutes Post Views: 272 Brand Licensing Europe and Licensing International launch Licensing U  Brand Licensing Europe (BLE) in partnership with industry trade association Licensing International, is launching Licensing U for Europe: a one-stop-shop education program about the $292bn licensing industry for newcomers and experienced professionals. Licensing U will take on a fully virtual format with the content being available to view on demand for three months from 22 November 2021 allowing delegates to engage with and return to the content at a time that best suits them. Early bird discounts are available from now until…

Read More
Brand & Lifestyle Fashion 

JACK AND JONES X PACMAN capsule is out now

Reading Time: 2 minutes Post Views: 314 JACK AND JONES X PACMAN capsule is out now The new Jack and Jones X Pacman capsule collection has unmatched quality and exemplary style and went off the shelf within minutes of its launch. Jack and Jones have proven to be the flagbearer of quirky collections. This time it has taken everything a notch higher with its collaboration with PAC-MAN.  The new collection caters to the varied yet discerning taste of the modern man. It brings back the vintage element by reintroducing the arcade game PAC MAN…

Read More
Collaborations Entertainment 

Silvergate Media Announces Launch of Octonauts: Above & Beyond on Netflix

Reading Time: 2 minutes Post Views: 531 Silvergate Media Announces Launch of Octonauts: Above & Beyond on Netflix Silvergate Media (Silvergate) today shares details of the highly anticipated broadcast launch of its new Octonauts spin-off series, Octonauts: Above & Beyond.  Season 1 will debut globally on Netflix streaming platform from 7th September 2021, followed by Season 2 in 2022. Responding to a range of new dangers across our ever-changing planet, the Octonauts extend their adventures beyond the sea and onto LAND! Their mission is as vital as ever: They will EXPLORE harsh and remote environments, RESCUE animals that need their help,…

Read More
Character Character & Entertainment Collaborations 

HUGE! Play Unveils GAMEBUD Talking Tom at Licensing Expo

Reading Time: 2 minutes Post Views: 704 HUGE! Play Unveils GAMEBUD Talking Tom at Licensing Expo HUGE! Play has proudly unveiled the GAMEBUD Talking Tom, based on Outfit7’s world-famous character, at the 2021 Virtual Licensing Expo. This revolutionary new gaming product is the world’s first audio-animatronic, smart game gear, which fuses gaming, interactive devices, and play into one packaged product.  Talking Tom will be the first GAMEBUD to launch, bringing the unique technology to life and offering a one-of-a-kind gaming experience. Tom is a funny, lovable character from Outfit7’s award-winning Talking Tom & Friends…

Read More
Cosmetics 

emoji announces partnership with Elizabeth Arden

Reading Time: < 1 minute Post Views: 417 emoji announces partnership with Elizabeth Arden The emoji property has spoken about its tie-up with cosmetics brand, Elizabeth Arden. The partnership shows an interactive dialogue between the product efficacy and the emoji brand re-creation and interpretation. A co-branded gift box and new packaging will help to promote three Elizabeth Arden products in China – ACE Eye Cream, Pink Capsules, and Ceramide Micro Essence. The aesthetically pleasing pink gift box has cute hearts all over it. Customers can manually turn the handle of the box and switch the…

Read More
Brand Licensing Collaborations 

WildBrain CPLG secures a deal with footwear company 33 Joints

Reading Time: 2 minutes Post Views: 478 WildBrain CPLG secures a deal with footwear company 33 Joints New footwear collectio n available across UK and Europe marks a first for OSPREY LONDON WildBrain CPLG, one of the world’s leading entertainment, sport, and brand licensing agencies, has secured a deal with footwear company 33 Joints for a collaboration with the luxury British leather goods brand, OSPREY LONDON. This partnership marks OSPREY LONDON’s first entrance into the footwear category, with the initial capsule Spring/Summer collection performing well across the UK and Europe, to be followed by a second Autumn/Winter…

Read More
Brand Licensing Publication Licensing Publishing 

Applause buys rights over Amar Chitra comics 

Reading Time: 2 minutes Post Views: 558 Applause buys rights over Amar Chitra comics Aditya Birla group-led Applause Entertainment announced their flagship partnership with Amar Chitra Katha on their Instagram. The content management studio has acquired the license of the entire catalog which has over 400 Amar Chitra Katha tiles. The comic gallery would now be transformed into high-quality animated videos, tailor-made for the international audience. Chitra Katha library is voluminous and is available in over 20 languages. It covers all the epics mythologies, fables, and stories of brave heart popular in the Indian…

Read More
Brand & Lifestyle Top News 

Authentic Brands Group takes over Reebok for $2.5 billion

Reading Time: 2 minutes Post Views: 632 Authentic Brands Group takes over Reebok for $2.5 billion Adidas AG is has decided to trade off Reebok to Authentic Brands Group Inc. for 2.1 billion euros ($2.5 billion). With the help of this deal, Authentic Brands’ portfolio would diversify. After acquiring Barney New York and Brook Brothers, ACG completed 30 brands and would soon go public in the US Stock exchange. According to financial experts, this deal is supposed to take place in the first quarter of 2022, and it would mark a huge milestone for Authentic…

Read More
%d bloggers like this: