Brand & Lifestyle

Centric Brands

Brand licensing company Centric Brands files for bankruptcy

May 28, 2020

Considering the weak growth in apparel sales in recent years, New York based, Centric’s Brands were likely already experiencing some challenges. The COVID-19 pandemic has only made that worse, as consumers have less need than ever for clothes for work or special events, and are pulling back on spending with many stores still temporarily closed […]

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Like Nastya

‘ LIKE NASTYA ’ Partners With IMG To Launch Licensed Products Worldwide

May 26, 2020

‘ LIKE NASTYA ’ Partners With IMG To Launch Licensed Products Worldwide Anastasia Radzinskaya, the six-year old YouTube sensation who vlogs under the name Like Nastya, has partnered with IMG to develop a line of licensed consumer products for her global fanbase. Ranked third on Forbes’ list of the highest grossing YouTube channels with more […]

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Drinks Licensing

IMG Appointed as AB INBEV’S Exclusive Licensing Representative

May 26, 2020

IMG Will Look to Grow Budweiser, Stella Artois, Beck’s and Leffe Brands in Europe and the Middle East Through Cross-Category Product Extensions IMG Appointed as AB INBEV’S Exclusive Licensing Representative in Key Territories IMG has been appointed by AB InBev as the exclusive licensing representative in Europe and the Middle East for the global brewer’s […]

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SMYK Collection

CHUPA CHUPS BRINGS THE SWEETEST COLLECTION EVER AT SMYK

May 26, 2020

Chupa Chups has partnered with SMYK, one of the most popular and acclaimed lifestyle retailers in Poland, to develop a great capsule collection of lifestyle products for its brand Cool Club.   Licensing agency WildBrain CPLG was behind the vision to have Smyk create a colorful capsule collection that includes apparel and accessories to dress Polish teens and tweens […]

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MasterChef Licensing Corner

MasterChef: Dream Plate Mobile Game Launches

May 25, 2020

MasterChef: Dream Plate Mobile Game Launches New App Game Allows Players To Step Into Famed MasterChef Kitchen And Participate In Show’s Signature Challenges Animoca Brands and Endemol Shine North America, producers of the hit culinary competition series MASTERCHEF, announced today that MasterChef: Dream Plate, a new mobile game based on the highly popular MasterChef franchise, […]

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Ananya Pandey in ONLY Skeletrina Print

Tokidoki enters India with Ananya Pandey x Tokidoki x ONLY Collection!

May 13, 2020

The uber-chic limited edition collection – Ananya Pandey x Tokidoki x ONLY Tokidoki, the global pop-culture brand famous for its larger-than-life characters enters India. While maintaining it’s roots of fashion & lifestyle global collaborations, such as Karl Lagerfeld, LeSportsac, Onitsuka Tiger.. and many more. The Brand is setting some serious style inspiration In its first collaboration […]

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H&M collaborates with Sabyasachi to launch first Indian designer collection

January 22, 2020

After collaborating with the likes of French luxury fashion house Balmain and Italian luxury fashion company Versace, Swedish fast-fashion retailer, and since its first released designer collaboration with Karl Lagerfeld in 2004, it has put out a series of projects with top designers plucked mostly from the runways of Europe’s fashion weeks. Hennes and Mauritz […]

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NFL LAUNCHES APPAREL AND ACCESSORIES COLLABORATION WITH H&M

January 12, 2020

The National Football League (NFL) has announced a new collaboration with global fashion retailer H&M to launch men’s, women’s and children’s NFL-branded apparel and accessories, in a deal brokered by IMG. The products will be sold in more than 20 countries outside of the U.S, including the UK, China, Japan, Colombia, Germany, India, Mexico, South […]

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Gene Simmons & IMG Partners To Launch Licensed Products

November 18, 2019

LONDON (18 November 2019) – Gene Simmons, co-founder of rock band KISS, multi-hyphenate entrepreneur and one of rock music’s most recognized personalities, has appointed IMG as his first exclusive global licensing representative. IMG will work with Simmons to build a licensing program targeting multiple product categories including apparel, homeware, automotive, travel accessories, gaming, and electronics, with products launching in early 2020. […]

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Chacha Chaudhary goes hip with Anushka Sharma’s signature brand Nush

November 16, 2019

The cult of Chacha Chaudhary is now making its way to the fashion industry with Superstar entrepreneur Anushka Sharma. The iconic comic hero Chacha Chaudhary and his giant companion Sabu will be seen on the new quirky collection of NUSH – a renowned apparel brand by Anushka Sharma. The contemporary and chic designs of the […]

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House of PepsiCo. Launches TODAY

October 30, 2019

PepsiCo has handed their fingers on the pulse of fashion for years, and now they’ve created a home for it all.  TODAY, 30 October 2019, the brand is proud to announce the launch House of PepsiCo (https://www.houseofpepsico.com/), a brand new e-commerce site featuring their apparel and accessory collections and collaborations from around the world.      This […]

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Martin Krieger appointed as CEO of Studio 100 Media

July 11, 2019

Studio 100 has announced the appointment of Martin Krieger as CEO of Studio 100 Media and its subsidiaries Studio 100 Film, m4e and the newly formed Studio Isar Animation (Munich / Germany). Krieger will also be responsible for the global commercial business of Studio 100 International including content distribution, licensing and consumer products for the […]

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Sunny Leone launches her innerwear brand “Infamous by Startstruck”

July 11, 2019

Popular Bollywood celebrity turned serial entrepreneur, Sunny Leone has launched her own innerwear brand “Infamous by Starstruck” exclusively at India Licensing Expo 2019, the third edition of the country’s largest brand licensing platform. Bradford License India has been appointed as the brand’s official licensing agent. Post her successful foray into the cosmetic industry, Leone now […]

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SLR Productions and Giggle Garage announce collaborative partnership

July 9, 2019

Australia’s SLR Productions and Malaysia’s Giggle Garage announced a collaborative partnership which commences with SLR Productions’ recently announced new original CGI animated series, SPACE NOVA. SLR Productions’ Executive Producer Suzanne Ryan together with Giggle Garage’s Executive Producers, Juhaidah Joemin and Zeno Gabing anticipate a range of creative and financial cooperative opportunities between their studios. “SLR […]

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