Maya the bee Character & Entertainment Character Licensing Collaborations 

REWE GIVES INSECTS A HOME – MAYA THE BEE AS BRAND AMBASSADOR

For over ten years, REWE has been intensively committed to bees and other insects, as well as to the protection of biodiversity in Germany. Since 2019, the retail company has been using “Maya the Bee” and her friends as brand ambassadors in its insect protection campaign. A perfect combination, as “Maya the Bee” also stands for insect protection and sustainability with her “Project Poppy Meadow” initiative. REWE GIVES INSECTS A HOME – MAYA THE BEE AS BRAND AMBASSADOR A highlight of REWE’s insect protection campaign this year was the annual…

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UFC Brand Licensing Collaborations 

FABACUS LAUNCHES UFC GLOBAL FAN REWARDS PROGRAMME WITH LICENSEES

Technology start-up Fabacus today announced it has partnered with UFC, the world’s premier mixed martial arts organization, to launch a global consumer rewards programme for fans purchasing UFC licensed products. FABACUS LAUNCHES UFC GLOBAL FAN REWARDS PROGRAMME WITH LICENSEES In a deal brokered by IMG, the Fabacus platform – which connects global brand owners with their consumers – will supply the technology to enable fans worldwide to redeem an array of exclusive UFC experiences, rewards, and VIP content. Fabacus will provide capacity for UFC to potentially engage on a one-to-one…

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Brand & Lifestyle Character Licensing 

PEANUTS x VAYYU CELEBRATE EARTH DAY WITH SUSTAINABLE APPAREL COLLECTION

New line features designs by fashion students from UK university PEANUTS x VAYYU CELEBRATE EARTH DAY WITH SUSTAINABLE APPAREL COLLECTION WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a deal on behalf of Peanuts Worldwide with luxury eco-sustainable lifestyle brand Vayyu. The new line will be Vayyu’s first licensed apparel collection featuring Charles M. Schulz’s classic Peanuts characters launching today to mark Earth Day (22 April). The sustainable apparel line spans t-shirts, jumpers, vests and hats for both men and women and will…

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Art & Design Brand Licensing Home Decor 

INSPIRE ME! HOME DÉCOR PARTNERS WITH HOME CENTRE

New homewares range from renowned designer Farah Merhi at MENA retailer for Ramadan season INSPIRE ME! HOME DÉCOR PARTNERS WITH HOME CENTRE Inspire Me! Home Décor has secured a long-term deal with leading MENA home retailer Home Centre for an extensive line of home décor and home furnishings. Inspire Me! Home Décor, the lifestyle brand founded by acclaimed designer, author, entrepreneur, Farah Merhi currently has over 6.2 million global followers, making it the most-followed home décor inspiration page on Instagram. The deal with Home Centre was brokered by Inspire Me!…

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Brand & Lifestyle Character & Entertainment Corporate Brand Top News 

TVS Motor x Marvel Avengers NTORQ 125 SuperSquad Wins ‘Variant of the Year’

TVS Motor Company on Tuesday (20th Oct, 2020) launched its Marvel’s Avengers inspired TVS NTORQ 125 SuperSquad Edition scooter priced at Rs 77,865 (ex-showroom Delhi). The company has associated with Disney India’s consumer products business to introduce the special SuperSquad edition, TVS Motor said in a regulatory filing. TVS Motor x Marvel Avengers NTORQ 125 SuperSquad Wins ‘Variant of the Year’ Disney India announced this Wednesday that TVS Motor Company’s NTORQ Super Squad edition was named “Variant Of The Year” at the 2021 Bike India awards! Move forward, with the…

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Accessories Licensing Brand & Lifestyle Publication Licensing Publishing 

OLYMPIA LE-TAN PARTNERS WITH HARPER’S BAZAAR TO LAUNCH CLUTCH COLLECTION

Olympia Le-Tan, the brand that re-imagines classic book covers and art, has today announced that it will launch a limited-edition book clutch collection in partnership with Harper’s Bazaar, the world’s longest-established luxury fashion, art and literary magazine in a deal brokered by IMG. OLYMPIA LE-TAN PARTNERS WITH HARPER’S BAZAAR TO LAUNCH CLUTCH COLLECTION  The seven-piece collection features some of Harper’s Bazaar’s most iconic vintage covers from the 1930’s. Founded by Gregory Bernard and Olympia Le-Tan in 2009, the brand’s signature book-clutch has been worn and spontaneously endorsed by numerous celebrities,…

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Brand & Lifestyle Food & Drink 

CHUPA CHUPS x ZARA WOMAN: CREATE SUMMER VIBES IN “JOIN LIFE” COLLECTION

CHUPA CHUPS x ZARA WOMAN: CREATE SUMMER VIBES IN “JOIN LIFE” COLLECTION The global fashion powerhouse Inditex has teamed up again with the confectionery group Perfetti Van Melle to develop a spring-summer collection for Zara Woman. This time, Zara has chosen the CHUPA CHUPS brand to pimp a trendy navy and casual collection. Essential garments with surprising combinations: fluffy towel finishes, long fringes and vibrant colored stripes, always with the famous Chupa Chups lettering as the eye catcher. A wink to the sixties and a must in the wardrobe of…

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Brand & Lifestyle Brand Licensing Food & Drink 

CHUPA CHUPS SELECTED BY LA MENORQUINA TO CELEBRATE ITS 80TH ANNIVERSARY

The famous Spanish ice cream company La Menorquina celebrates its 80th anniversary by launching a collection of unique and innovative ice creams with some of the most iconic Spanish household brands. CHUPA CHUPS SELECTED BY LA MENORQUINA TO CELEBRATE ITS 80TH ANNIVERSARY One of the popular brands selected is the famous lollipop brand Chupa Chups. Two ice creams have been created for Chupa Chups; the first is a delicious lollipop bonbon with strawberry ice cream and a white chocolate cover sprinkled with caramel chips. The second is a surprising fresh…

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Brand & Lifestyle Brand Licensing 

DE RIGO & GAP ANNOUNCE AN EYEWEAR LICENSING AGREEMENT

DE RIGO & GAP ANNOUNCE AN EYEWEAR LICENSING AGREEMENT De Rigo, one of the world’s leaders in the eyewear industry, today announces a licensing agreement for the design, production and distribution of Gap branded prescription frames and sunglasses in the United States, Canada, Mexico and Brazil. Founded in 1969 in San Francisco by Donald and Doris Fisher, Gap is a leading casual lifestyle brand in the USA. The brand embodies modern American optimism, and its style is admired around the globe for transcending generations and ages, offering timeless, versatile essentials…

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Brand & Lifestyle Food & Drink Food Licensing 

Fruit-tella Strikes Master Licensee Deal that is Bursting with Flavour

Perfetti Van Melle appoints Licensing Matters Global as master licensee for their sustainability-minded, conscious candy brand, Fruit-tella, in the UK and Benelux. Italian-Dutch confectionery company Perfetti Van Melle and Licensing Matters Global (LMG), a London-based, leading global licensing agency, have announced a long-term partnership to extend the ninety-year-old candy brand, Fruit-tella, into selected lifestyle product categories via strategic licensing and retail efforts in the UK and Benelux. Fruit-tella Strikes Master Licensee Deal that is Bursting with Flavour Drawing from Fruit-tella’s DNA, LMG will be leveraging the brand’s strong associations with…

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