Sports Sports Licensing 

Kabaddi Adda partners with FanCode to broadcast K7 Kabaddi tournament

Reading Time: 2 minutes Post Views: 135 Kabaddi Adda partners with FanCode to broadcast K7 Kabaddi  tournament  Leading Kabaddi destination, Kabaddi Adda, has announced its partnership with FanCode, India’s premier digital sports destination for all fans, for exclusive broadcast rights of the K7 Kabaddi Stage Up tournament. Matches from the upcoming tournament will be exclusively live-streamed on FanCode, reaching its user base of more than 20 million sports fans. The K7 Kabaddi Stage Up Tournament is a 17-day event, starting on July 22. It will feature 59 matches with more than 140 players and coaches participating…

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Sports Sports Licensing 

NBA’s flagship store opens in London 

Reading Time: < 1 minute Post Views: 188 NBA’s flagship store opens in London  Finally, good news for basketball fanatics in the U.K. The National Basketball Association has opened a flagship store in Central London. The two-storey retail outlet has been launched in partnership with Fanatics, a licensed sports merchandising brand. The store would be the home to everything sporty including official merchandise, memorabilia, and customised products. There is also a wide variety of merch on sale including apparel, toys, headwear, and collectibles. Fans would be spoilt for choice as there aren’t just a plethora…

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Celebrity Sports 

Suryakumar Yadav joins RISE Worldwide as a talent representative

Reading Time: < 1 minute Post Views: 168 Suryakumar Yadav joins RISE Worldwide as a talent representative Reliance industries Sports management company RISE Worldwide signed Suryakumar Yadav as their exclusive talent representative globally. RISE would now aid the cricketer by strategically planning his career in a way that could help him generate value through different facets, Yadav would get extensive resources from the management which would help him take better decisions when it comes to endorsements, licensing, and public appearances. RISE would however not be responsible for the cricketer’s playing contracts. Since the beginning of…

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National Sports 

Thumbs Up becomes global partner at Tokyo Olympics

Reading Time: 2 minutes Post Views: 309 Thumbs Up becomes global partner at Tokyo Olympics Thumbs Up announced on Saturday its tie-up with the Olympics Games 2021 to be held in Tokyo. Their campaign would be a tribute to the real heroes of the Olympics – the participants who dodged all bullets to find a place in the championship.  Through the collaboration, they wish to show the Indian audience the arduous journey of the participants who were able to secure a spot in the Olympics and reach the pinnacle of success. The full campaign…

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Collaborations Sports 

LaLiga signs a 3-year deal with Viacom as Facebook deal ends

Reading Time: 2 minutes Post Views: 325 LaLiga signs a 3-year deal with Viacom as Facebook deal ends LaLiga enters into a broadcasting partnership with Viacom 18 for the next three years. After airing the tournament free of charge on popular social media network, Facebook, The program will now be broadcasted on youth channel MTV along with some regional channels. One can even catch the live stream on Voot and Jio platforms.  Football’s popularity has risen over the past decade. The 91st season of Laliga is one of the most viewed tournaments across the…

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Collaborations Sports 

Marimekko and Adidas collaborate

Reading Time: < 1 minute Post Views: 314 Marimekko and Adidas collaborate Adidas and Marimekko team up to launch the first-ever sports apparel collaboration from the quintessential Finnish design house. The collection is a seamless blend of functional and comfortable sports attire along with Marimekko’s art which is bold and beautiful. It features prints from 1965 Annika Rimala’s Laine (wave) and Maija Louekari (rag rug) from 2009. Marimekko’s prints are timeless and capture the spirit of Helsinki. Through the collaboration, the apparel would have a modish look. The bold patterns would be interwoven with classic…

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Sports 

Kabaddi Adda rallies industry leaders for mental health awareness 

Reading Time: 2 minutes Post Views: 271 Kabaddi Adda rallies industry leaders for mental health awareness  Kabaddi Adda initiative brings together top leaders and players along with renowned mental health experts to address the issues The initiative aims to target grassroot tiers of the ecosystem and build awareness on mental health within the growing Kabaddi community, to aid development of players and coaches In wake of the recent events propelled by the pandemic, sports startup, Kabaddi Adda has unveiled a mental health initiative for the Kabaddi ecosystem. Titled ‘Mann Ki Jeet’, the open-to-all initiative…

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Collaborations Sports 

Reebok X Power Rangers collection

Reading Time: < 1 minute Post Views: 291 Reebok X Power Rangers collection The Reebok X Power Rangers collection is now available in India at an unimaginable starting price of Rs 4,599. Reebok unveiled the new collection in partnership with Hasbro. Inspired by the television series, Mighty Morphin Power Rangers, this footwear collection pairs iconic Reebok silhouettes with five original power rangers in both performance and lifestyle silhouettes. The collection is ready to order on Reebok, Flipkart, Myntra, Veg Non-veg, and Superkick India. The customer is spoilt for choice with a variety of characters including…

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Sports 

Formula 1 and Fanatics Renew Partnership

Reading Time: 2 minutes Post Views: 299 Formula 1 and Fanatics Renew PartnershipFormula 1 and Fanatics Renew Partnership Formula one has renewed the partnership with licensed sports merchandise retainer Fanatic, the 2017 partnership was responsible for the sale of Formula One cars to increase by 200 percent. Fanatic is the global leader in licensed sports merchandise and the multi-year extension deal with Formula 1 would be profitable for both of them. This extension was considered only after the breakthrough performance in the year 2020. Estimates suggest that F1 stores grew by more than 40…

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Character & Entertainment Character Licensing Sports Licensing Top News 

The Smurfs X Athletes Today Announces New Licensing Partnership For India.

Reading Time: 2 minutes Post Views: 1,370 Blue and small, standing only three apples tall, the Smurfs value team spirit and loyalty. They might be hard to tell apart at first, however, each Smurf has his or her own particularity.  The Smurfs X Athletes Today Announces New Licensing Partnership For India. The little blue characters have been entertaining generations of kids and families all around the planet and this new partnership with Athletes Today will contribute to expand their popularity and bring joy to the fans in India. Peyo’s beloved characters are set to…

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