Apparel Licensing Celebrity Licensing 

Pop singer Rihanna launches Savage X Pride capsule

Reading Time: < 1 minute Post Views: 341 Pop singer Rihanna launches Savage X Pride capsule The flag bearer of LGBTQIA + rights Rihanna launched her fun new collection under Savage X Fenty, and it celebrates being queer. Savage X Pride capsule is for “everyone.” The garments in the collection include a number of sleek, rainbow embellished loungewear that anyone can pull off.  Partnering with Rihanna’s Clara Lionel Foundation, the company not just believes in token representation but creating an actual impact.  Savage promises a 2,50,000 dollar donation from the sale of the collection to…

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Tommy Blast from the past jeans capsule Apparel Licensing Brand & Lifestyle Brand Licensing Fashion Licensing 


Reading Time: 2 minutes Post Views: 324 The one-of-a-kind collection features ‘90s and ‘00s pop culture icons with fan-favorite TOMMY JEANS styles. TOMMY HILFIGER PARTNERS WITH VIACOMCBS CONSUMER PRODUCTS ON A BLAST FROM THE PAST TOMMY JEANS CAPSULE Tommy Hilfiger, owned by PVH Corp. [NYSE: PVH], announced the launch of A Blast From The Past capsule in partnership with ViacomCBS Consumer Products. Launched on June 3rd, the collection taps into TOMMY JEANS’s long history of pop culture collaborations, featuring iconic characters and logos from Nickelodeon and MTV across a range of T-shirts, sweats, and…

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Apparel Licensing Art & Design Fashion Licensing 


Reading Time: 2 minutes Post Views: 845 In celebration of the Anthea Crawford brand’s 45th anniversary, the Australian womenswear designer has partnered with the Van Gogh Museum to launch a limited-edition autumn/winter 2021 collection, in a deal brokered by IMG. ANTHEA CRAWFORD x VAN GOGH MUSEUM TO LAUNCH AUTUMN/WINTER 2021 COLLECTION Set to launch 14 May 2021, the new line will feature Vincent van Gogh‘s iconic artwork, bold colours, and signature styles in a 19-piece collection of dresses, blouses, T-shirts, trousers, coats, and jackets. The range will be available worldwide from, as well…

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Apparel Licensing Movie Licensing 

H&M Debuts ‘Harry Potter’ Kids Collection

Reading Time: 2 minutes Post Views: 2,309 The fast fashion retailer has a little magic up its sleeve with its new kidswear release. Fast fashion retailer H&M has zoomed into the Wizarding World with the launch of its new kidswear collaboration, “Harry Potter” x H&M. H&M Debuts ‘Harry Potter’ Kids Collection The “Harry Potter” x H&M kidswear collection brings together elements of Hogwarts and today’s fashion, with nods to the Wizarding World on each piece. The range includes tops, sweatshirts, hoodies, jeans, trousers, joggers and dresses for babies and accessories such as scarves, hats,…

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lc-royal-enfield-women-wear Apparel Licensing Brand Licensing 

Royal Enfield forays into women’s wear

Reading Time: < 1 minute Post Views: 2,446 Royal Enfield forays into women’s wear announces the launch of its first ever apparel and riding gear range, exclusively for women in India in its first ever Brand Extension deal.R Taking inspiration from the ‘motorcycling way of life’, the clothing range is designed to be aspirational yet accessible, supporting women in their pursuits of exploration. The collection is anchored by a set of riding jackets, trousers, gloves and helmets with a complement of t-shirts, shirts and jeans. The riding gear has been crafted keeping in mind the habits…

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Pez Bioworld LC Apparel Licensing Food Licensing 

PEZ secures new licensing deal with Bioworld

Reading Time: < 1 minute Post Views: 2,609 PEZ secures new licensing deal with Bioworld Apparel and accessories licensee Bioworld International are developing a range of clothing, bags and accessories for confectionary brand PEZ.  Licensing Link Europe are building up the consumer product program for the PEZ brand across the UK and Eire with the most recent licensee, Bioworld International targeting online fashion and high street retailers, the first designs are now launched on   Richard Radford from Bioworld International commented “We are delighted to be working with the PEZ brand and look forward to…

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SMYK Collection Apparel Licensing Brand & Lifestyle Fashion Licensing Food Licensing 


Reading Time: < 1 minute Post Views: 1,481 Chupa Chups has partnered with SMYK, one of the most popular and acclaimed lifestyle retailers in Poland, to develop a great capsule collection of lifestyle products for its brand Cool Club.   Licensing agency WildBrain CPLG was behind the vision to have Smyk create a colorful capsule collection that includes apparel and accessories to dress Polish teens and tweens from head to toe, with the Chupa Chups logo and its popular pop vibe. “Chupa Chups is the first lifestyle license that we are introducing on our clothes brand Cool Club. It was…

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Apparel Licensing Celebrity Licensing Collaborations Lifestyle Retail 

H&M collaborates with Sabyasachi to launch first Indian designer collection

Reading Time: 2 minutes Post Views: 3,769 After collaborating with the likes of French luxury fashion house Balmain and Italian luxury fashion company Versace, Swedish fast-fashion retailer, and since its first released designer collaboration with Karl Lagerfeld in 2004, it has put out a series of projects with top designers plucked mostly from the runways of Europe’s fashion weeks. Hennes and Mauritz (H&M) on Tuesday announced its first Indian collaboration with designer Sabyasachi Mukherjee. The designer, under his label Sabyasachi, is known for the use of Indian textiles in the construction of modern silhouettes.…

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Apparel Licensing Celebrity Licensing Character Licensing Collaborations 

Chacha Chaudhary goes hip with Anushka Sharma’s signature brand Nush

Reading Time: 2 minutes Post Views: 4,073 The cult of Chacha Chaudhary is now making its way to the fashion industry with Superstar entrepreneur Anushka Sharma. The iconic comic hero Chacha Chaudhary and his giant companion Sabu will be seen on the new quirky collection of NUSH – a renowned apparel brand by Anushka Sharma. The contemporary and chic designs of the new collection aim to bring back childhood memories from the 90’s. This line will be available on all leading online shopping websites and stores. Speaking on the launch of the collection, Bollywood…

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Apparel Licensing Brand Licensing Collaborations 

House of PepsiCo. Launches TODAY

Reading Time: 2 minutes Post Views: 2,328 PepsiCo has handed their fingers on the pulse of fashion for years, and now they’ve created a home for it all.  TODAY, 30 October 2019, the brand is proud to announce the launch House of PepsiCo (, a brand new e-commerce site featuring their apparel and accessory collections and collaborations from around the world.      This next chapter for PepsiCo continues to take the brand beyond the bag and bottle and helps showcase their dedication to creativity and design while helping drive traffic and sales to their partners.…

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