Character Licensing Collaborations 

TAG Heuer partners with Nintendo to launch Super Mario Watches

Reading Time: < 1 minute Post Views: 597 TAG Heuer partners with Nintendo to launch Super Mario Watches TAG Heuer partnered with the Japanese gaming company, Nintendo, the owner of the franchise “Super Mario Bros” to launch an interactive timepiece – that would seamlessly combine the world of watches and fitness. The Limited Edition TAG Heuer X Super Mario promises to make exercising fun, as the animated dial with the iconic hero, Mario, would become more energetic as the wearer exercises. Mario is imitating a personal trainer and a cheerleader who would encourage the wearer…

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Character Licensing Fashion 

Only India, partners with Disney to launch Mickey Mouse apparels 

Reading Time: < 1 minute Post Views: 764 Only India, partners with Disney to launch Mickey Mouse apparels  Bestseller apparel brand Only launches a new Mickey Mouse collection in partnership with Disney. The garments in the collection include shorts, shirt dresses, t-shirts, and skirts. All items will have the iconic Mickey Mouse character on them. The designs are quirky and fun.  Every garment would carry the oversized logo and scribbled designs, which would make the silhouettes bold and youthful. Pieces in this collection can be transformed from loungewear to work from home outfits easily. The…

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Halo Character & Entertainment Character Licensing 

HALO MASTER CHIEF CHIBI™ COIN SELLS OUT WITHIN 48 HOURS

Reading Time: 2 minutes Post Views: 557 Within 48 hours of going live, the world’s first ever Halo legal tender collectible coin released by New Zealand Mint, has sold out. HALO MASTER CHIEF CHIBI™ COIN SELLS OUT WITHIN 48 HOURS   With a mintage of 2,000, the Master Chief Chibi™ Coin launched earlier this month, retailing for AU$128.82. Made from 1oz of pure silver, the coin depicts Master Chief in a Chibi art style sporting the iconic green armour and golden visor. The effigy of Queen Elizabeth II has been stamped on each coin as confirmation that it is…

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Emoji Character & Entertainment Character Licensing 

WildBrain CPLG builds emoji® brand partners in EMEA

Reading Time: 2 minutes Post Views: 512 New fashion, accessories and back-to-school ranges launching in the Middle East and Central & Eastern Europe markets WildBrain CPLG builds emoji® brand partners in EMEA WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has scored a new wave of deals in EMEA for emoji® – The Iconic Brand, across the fashion, accessories and back-to-school categories. WildBrain CPLG’s Middle East and North Africa (MENA) team has inked a deal with Yellow Flower (Premium Brands) for an emoji® apparel line spanning babywear and kids’…

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Character & Entertainment Character Licensing Game Licensing Toy Licensing Toys & Games 

Moose Toys Delivers a Triple Threat with New ‘Akedo’ Franchise

Reading Time: 6 minutes Post Views: 1,241 From triple-threat toy to triple-threat partnerships, leading toy innovator teams with two leaders in kids’ and family entertainment ― WildBrain and Nickelodeon ― for knockout marketing campaign around its biggest boys’ brand launch to date Moose Toys Delivers a Triple Threat with New ‘Akedo’ Franchise Combining Action Figures, Battling and Collectability Moose Toys is poised to deliver a one-two-three knockout punch this summer with the launch of Akedo – Ultimate Arcade Warriors, the first brand to combine realistic battling action figures at a micro-collectible scale. Akedo marks…

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Maya the bee Character & Entertainment Character Licensing Collaborations 

REWE GIVES INSECTS A HOME – MAYA THE BEE AS BRAND AMBASSADOR

Reading Time: < 1 minute Post Views: 1,116 For over ten years, REWE has been intensively committed to bees and other insects, as well as to the protection of biodiversity in Germany. Since 2019, the retail company has been using “Maya the Bee” and her friends as brand ambassadors in its insect protection campaign. A perfect combination, as “Maya the Bee” also stands for insect protection and sustainability with her “Project Poppy Meadow” initiative. REWE GIVES INSECTS A HOME – MAYA THE BEE AS BRAND AMBASSADOR A highlight of REWE’s insect protection campaign this year…

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Character & Entertainment Character Licensing TV & Films 

emoji® brand & WILDBRAIN PARTNER TO LAUNCH NEW IP emojitown®

Reading Time: 2 minutes Post Views: 1,160 WildBrain Spark to co-produce, launch and exclusively manage new digital-first animated series emojitown® to premiere on YouTube. WildBrain CPLG to build and manage global consumer products licensing program for the new emoji® brand extension emoji® brand & WILDBRAIN PARTNER TO LAUNCH NEW IP emojitown® The emoji company GmbH, one of the world’s top-150 licensors, and WildBrain, a global leader in kids’ and family entertainment, have forged a far-reaching content and licensing partnership to launch emojitown®, a brand new digital-first series and consumer products extension of emoji® –…

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Brand & Lifestyle Character Licensing 

PEANUTS x VAYYU CELEBRATE EARTH DAY WITH SUSTAINABLE APPAREL COLLECTION

Reading Time: 3 minutes Post Views: 1,007 New line features designs by fashion students from UK university PEANUTS x VAYYU CELEBRATE EARTH DAY WITH SUSTAINABLE APPAREL COLLECTION WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a deal on behalf of Peanuts Worldwide with luxury eco-sustainable lifestyle brand Vayyu. The new line will be Vayyu’s first licensed apparel collection featuring Charles M. Schulz’s classic Peanuts characters launching today to mark Earth Day (22 April). The sustainable apparel line spans t-shirts, jumpers, vests and hats for both men and…

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Character & Entertainment Character Licensing Top News 

STUDIO 100 MEDIA & MEDIATOON LICENSING ENTER INTO A LICENSING PARTNERSHIP

Reading Time: < 1 minute Post Views: 909 STUDIO 100 MEDIA & MEDIATOON LICENSING ENTER INTO A LICENSING PARTNERSHIP Studio 100 Media and Mediatoon Licensing, two players in the international licensing industry, embark on a new partnership. Studio 100 Media’s licensing team will take over the licensing for some promising and well-known IPs from the Mediatoon portfolio over the coming years. The contract includes the German-speaking territories as well as all licensing activities in Benelux (via the licensing team at Studio 100 Benelux), Eastern Europe and Nordics. Part of the actual agreement are the series…

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