Retail Toys & Games 

Lego’s new store in Manhattan is nothing like the ordinary

Reading Time: < 1 minute Post Views: 475 Lego’s new store in Manhattan is nothing like the ordinary Lego, a popular toy brand opened a two-story store in Manhattan. This store is nothing like anyone has seen before, as it takes a huge leap on the immersive retail experience. The store offers a mini New York experience for the visitors – Statue of Liberty, One World Trade skyscraper, Empire State Building, a gargantuan Hulk statue, and an 8,80,000 block tree of Discovery. They offer unique propositions to kids with their Personalised Studio where visitors have…

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Cosmetics E-Commerce 

Colourpop’s New Powerpuff Girls collection is set to launch soon

Reading Time: < 1 minute Post Views: 842 Colourpop’s New Powerpuff Girls collection is set to launch soon Cosmetics brand Colourpop has come back with an exciting new launch in collaboration with Powerpuff Girls. The new range of makeup products takes inspiration from the 90s Cartoon that would help young girls recreate the styles of their favorite characters. The ColourPop x The Powerpuff Girls collection includes eyeshadow pallets, lip glosses, lip masks, blushes, and pressed powder. The 12-pan Powerpuff Girls Pressed Powder Palette available in three different iterations inspired by the girls’ go-to colors, while the…

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Retail 

First Disney Store shop opens in the Middle East

Reading Time: 2 minutes Post Views: 596 First Disney Store shop opens in the Middle East The Middle East can now reap the benefits of having a curated selection of Disney store merchandise from the US. The stores are open in three major business cities – Dubai, Abu Dhabi, and Kuwait. John Hadden, Alshaya Group CEO, said: “We all grew up with Disney and we all have a favorite character. We are delighted that Alshaya Group has been able to collaborate with The Walt Disney Company Middle East to bring the magic of Disney,…

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Cosmetics E-Commerce Retail 

Nykaa launched “The Global Store”

Reading Time: 2 minutes Post Views: 553 Nykaa launched “The Global Store”  Leading e-commerce platform for young ambitious women, Nykaa recently launched The Global Store to make International beauty brands more accessible for Indian consumers. The Global Store can be accessed only on Nykaa’s mobile application.  All international brands have promised to comply with the e-commerce regulations on imports and would display the price post customs, duties, and taxes. Customers are expected to provide KYC details as per government regulations. With The Global Store, Nykaa aims to bring a strong network of international retailers…

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Collaborations Retail Retail Licensing Top News Toys & Games 

Smyths Collaborates With Mattel For It’s New Shop Your Way Advert

Reading Time: 2 minutes Post Views: 897 Smyths Collaborates With Mattel For Its New Shop Your Way Advert Irish-based Toys superstore Symths partners with Mattel for their New ‘Shop Your Way‘ Advert. Mattel has come up with the character Oscar to ease the shopping experience, customers can now use Oscar’s help in-store or online. The commercial follows the fictional character Oscar on his way to Smyths Toys, showcasing customers’ home delivery and collection services options available at their discretion. Through the campaign, viewers get to see Oscar’s treasured toys come to life. The commercial…

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E-Commerce Entertainment Licensing Retail Top News 

Two Young Garfield Licensees Disrupt The Licensing Industry With Egeez

Reading Time: 2 minutes Post Views: 2,938 A global marketplace for licensed merchandise consumer products connecting billions of fans with global entertainment brands. Pegged to become the Amazon and eBay for entertainment brands, two young Garfield licensees disrupt the licensing industry with Egeez Egeez is the world’s 1st official licensing marketplace, that is dedicated to shipping your merchandise and food globally. A tech-driven, entergaging (Entertaining + Engaging) marketplace for licensed products geo-located will help boost products visibility worldwide. While the Ai technology predicts fans IP statistics per region to showcase the best products from within that region.…

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Character Licensing E-Commerce Entertainment Entertainment Licensing Intellectual Property Merchandise Licensing 

Toonz Media Group & Planet Superheroes bring together Chacha Chaudhary swag

Reading Time: 3 minutes Post Views: 2,096 “Tu janta nahi mera chacha kaun hai!!” When your Chacha is a superhero, you have the luxury to flaunt that kind of swag! Toonz Media Group and Planet Superheroes are now letting you do just that with a chic new array of Chacha Chaudhary branded products. Toonz, the exclusive merchandising and distribution license holders of the Chacha Chaudhary animated series, has teamed up with Planet Superheroes to bring premium Chacha branded products to fans across the country. Toonz Media Group & Planet Superheroes bring together Chacha Chaudhary swag Toonz had championed the…

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#ThatLicensedMerchGirl Brand Licensing Collaborations Know-How Retail Top News 

Licensing Corner Extends #ThatLicensedMerchGirl Exploring Brand Licensing

Reading Time: 3 minutes Post Views: 1,645 Licensing Corner is ‘The First Digital News Media in India on Brand Licensing & Brand Extension Industry’ We have developed a niche as the only platform dedicated to cover all the latest happenings, news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collections! Licensing Corner Extends #ThatLicensedMerchGirl Exploring Brand Licensing Covid has impacted Licensing & Merchandising Industry in a huge form, as we purely depend on the retail sale of consumer products and revenue / royalty generated from the same. With Consumer Trends…

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Retail Top News 

Tata Trent Launched New Concept Store Landmark Xcite in Mumbai

Reading Time: 2 minutes Post Views: 2,810 Trent Ltd. from Tata Group is looking to create a new wave in the retail sector with the launch of its new innovative concept store, Landmark Xcite.  Tata Trent Launched New Concept Store Landmark Xcite in Mumbai The new format brings together a new brand identity along with X, which is a unisex abstract human form representing gender less, colourless and everyone who has a creative spirit, a new logo and a new brand design. Spread across 5,000 sq. ft., this new store in Andheri, Mumbai is…

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Retail 

Flipkart acquires Walmart India, launches Flipkart Wholesale

Reading Time: 2 minutes Post Views: 1,644 Homegrown e-commerce company, Flipkart, has acquired 100% stake in Walmart India, which operates the Best Price cash-and-carry business and has launched Flipkart Wholesale, a new digital marketplace that will help transform the kirana retail ecosystem in India, the company said in a statement. As a move to brand extension Flipkart acquires Walmart India, launches Flipkart Wholesale  Flipkart Wholesale will launch its operations in August 2020 and will pilot services for the grocery and fashion categories. It will be headed by Adarsh Menon, a veteran at Flipkart. Sameer…

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