Licensing Corner, India's First Magazine on Brand Licensing

#LCExcl Interview

Covid19 Impact: Licensing Corner, spoke exclusively with Flowhaven

May 25, 2020

COVID-19 has asked people to stay at home, and many businesses have stopped operating entirely. Many companies now need to make quick changes and new strategies to meet customers where they are. The event has posed a risk to many industries. However, it has also created new opportunities in some other industries. People have become […]

#LCEXCLUSIVE: Covid19 Impact on Licensed Merchandise Retail & E-commerce!

May 2, 2020

COVID 19 IMPACT: Editor-In-Chief Ms.Rutika Malaviya in conversation with Mr.Harsh Lal, Director – The Souled Store, how e-commerce business has to cope with the current crisis & impact on Licensed Merchandise Retail & E-commerce! Key Takeaways: 1. How is Souled Store coping up with Zero Revenue over these past months due to lockdown 2. Brands […]

#LCExcl: How Indian patent offices are expediting pace for granting patents

January 16, 2019

— Amit Aggarwal, Co-Founder and Director, Effectual Services The famous legal maxim – “Justice delayed is justice denied”, is unequivocally applicable in case of patents. An Intellectual Property (IP) owner is unable to enforce his patent unless it is validly granted by the Indian Patent Office – be it Trademark, Design or a Patent. This […]

#LCExcl: Tete-a-Tete with Amit Aggarwal on ‘Legalities and Licensing in India’

October 9, 2018

In India, licensing is still at a nascent phase. We often get confused as to what is IP infringement or the legal hassles associated with licensing. From a legal point of view, intellectual property (IP) encompasses software, patents, patent disclosures, trademarks and service marks, logos, get-up, trade names, internet domain names, rights in designs, copyright […]

#LCExcl – Athleisure can be called as ‘defining fashion trend of 2018’: Roshan Baid, MD of Alcis Sports

August 28, 2018

With India’s appetite and love for sports, the licensing space has changed dynamically over the years. This year, Russia hosted the largest global football event — FIFA World Cup 2018. Despite India not featuring in the World Cup, there had been a surge in the sale of sports merchandises in India. In the offline space, […]

#LCExcl – Tinkle has evolved both in terms of stories and offerings: ACK Media President Sanjay Dhar

May 24, 2018

“We consider Tinkle as a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings,” said Sanjay Dhar – President, ACK media on the Nush-Tinkle collaboration. To celebrate and popularize Indian pop-culture, Bollywood actress Anushka Sharma has sought design inspiration from Suppandi for the spring-summer […]

#LCExcl – Combining Marvel, Acer fan base have proven to be beneficial: Acer India CMO & Consumer Business Head Chandrahas Panigrahi

April 30, 2018

The much-awaited ‘Avengers: Infinity War’ hit the theatres on April 27. Thanos’ journey to reclaim the Infinity Stones is almost upon the customers and cashing in on the hype are companies releasing exclusive Avengers-themed merchandises. Ahead of the film’s release, Acer launched special-edition Marvel Avengers-themed notebooks. In an exclusive interview with Licensing Corner, Mr. Chandrahas Panigrahi, […]

#LCExcl – Style quotient makes ‘Little Singham’ a different character: Reliance Animation COO Tejonidhi Bhandare

April 19, 2018

(Image Courtesy: Facebook) “The style quotient and the contemporary character appeal supported by the established brand name makes ‘Little Singham’ a different character and a brand in itself,” said Tejonidhi Bhandare, COO, Reliance Animation. Reliance Animation (a Reliance Entertainment company), Discovery Kids and Rohit Shetty Picturez have join hands to launch a new animation series — ‘Little […]

This budget showcases the government’s additional focus on providing increasing affordability in healthcare and housing: Vishal Sinha

February 9, 2018

In his last full Budget before the general election 2019, Finance Minister presented a slew of measures for the agriculture and rural sectors, a new health insurance scheme for the poor and some relief in income tax for the salaried class and senior citizens. He also lowered the corporate tax for small, micro and medium […]

‘Barbie Style’ – The New Trendsetter of Licensing Biz, An Interview with Alpassh Thaakkar

February 8, 2017

Barbie® encourages girls to dream big and inspires them to achieve it, as is evident from the brand message ‘You Can Be Anything’. She is just not a doll, she is the leading Girls Franchise in India and world-over. Barbie is the world’s only brand which allows girls to imagine themselves as mermaid to a […]

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