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TRENDING NEWS
  • BOO the world’s cutest dog™ SHOP coming soon from THREADLESS!
  • Balenzia Socks expands it retail footprint, announces 3rd store launch at VR Mall in Surat
  • MUMBAI INDIANS LAUNCH ITS 2023 SEASON COLLECTION ON ‘MI SHOP’
  • Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL
  • ASEMBL PAIRS CHUPA CHUPS WITH KINRISE SNACKFOOD’S POPPIN® POPCORN
Brand Licensing E-Commerce Sports Sports Licensing 
MUMBAI INDIANS LAUNCH ITS 2023 SEASON COLLECTION ON ‘MI SHOP’
March 1, 2023 Rutika Malaviya India, IPL merchandise, MI Shop, Mumbai Indians, MUMBAI INDIANS LAUNCH ITS 2023 SEASON COLLECTION ON ‘MI SHOP’
Brand & Lifestyle Sports Sports Licensing 
Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL
March 1, 2023 Rutika Malaviya Cricket, Gold and Coral Jersey for WPL, India, Mumbai Indians, Mumbai Indians unveil the iconic Blue, Sports, Women Cricket, Women Premier League, WPL
Brand Licensing Food Licensing Top News 
ASEMBL PAIRS CHUPA CHUPS WITH KINRISE SNACKFOOD’S POPPIN® POPCORN
March 1, 2023March 1, 2023 Rutika Malaviya Asembl, ASEMBL PAIRS CHUPA CHUPS WITH KINRISE SNACKFOOD’S POPPIN® POPCORN, Chupa Chups, Favoured Popcorn, Kinrise Sanckfoods Poppin, North America, Perfetti Van Melle
Brand Licensing Character Licensing Retail Top News 
Balenzia, Opens its first franchisee store at Infinity Mall, Malad
February 23, 2023February 23, 2023 Rutika Malaviya Balenzia, Balenzia Socks, Balenzia Store in Mumbai, India, Infinity mall, Malad, Opens its first franchisee store at Infinity Mall
Brand & Lifestyle Brand Licensing Celebrity Licensing 
Dolly Parton Expands Her Fragrance Portfolio
November 25, 2022 Rutika Malaviya Dolly Parton Expands Her Fragrance Portfolio, Dolly Parton x Scent Beauty, North America
Brand Licensing Food & Drink Food Licensing Top News 
ASEMBL TEAMS DIAGEO’S BAILEYS WITH SARA LEE FOR GAME-CHANGING DESSERTS
November 25, 2022 Rutika Malaviya Asembl, ASEMBL TEAMS DIAGEO’S BAILEYS WITH SARA LEE FOR GAME-CHANGING DESSERTS, Australia, Baileys, Sara Lee
Collaborations Game Licensing gaming 
SuperGaming, Google Cloud Collaborates to Create ‘Super Platform’
November 24, 2022 Rutika Malaviya Game Developers, Google Cloud, Google Cloud Collaborates to Create 'Super Platform', India, SuperGaming, SuperPlatform
Apparel Licensing Brand Licensing Fashion NFT Top News 
Bored of Directors Signs Master Apparel licensee: Bioworld Merchandising
August 18, 2022August 18, 2022 Rutika Malaviya Bored of Directors Signs Master Apparel licensee: Bioworld Merchandising
Brand Licensing Character Licensing Food Licensing Merchandise Licensing Promotional Licensing Top News 
McDonalds Celebrates Miraculous™ with a European Happy Meal Promotion
August 18, 2022August 18, 2022 Rutika Malaviya Cat Noir, McDonalds Celebrates Miraculous™ with a European Happy Meal Promotion, Mcdonalds Miraculous, North America, Tales of Ladybug
Brand Licensing Character Licensing Global Licensing NFT 
emoji enters Web3 with RECUR
August 18, 2022August 18, 2022 Rutika Malaviya Emoji, emoji enters Web3 with RECUR, Global, NFT
Accessories Licensing Brand & Lifestyle Brand Licensing Food & Drink Food Licensing Top News World 
DGK & KOOL-AID® Brand Always in the Mix
August 8, 2022August 18, 2022 Rutika Malaviya DGK & KOOL-AID® Brand Always in the Mix, Kraft-Heinz
Brand Licensing Top News 
F1 extends agreement w/ The Memento Group rights to sell F1 race, show cars
July 5, 2022July 19, 2022 Rutika Malaviya F1 extends agreement w/ The Memento Group rights to sell F1 race, show cars
Brand Licensing Entertainment Food & Drink Top News TV Series Licensing 
Roadies brews new adventures with the launch of ROADIES KOFFEEHOUZ
June 21, 2022June 21, 2022 Rutika Malaviya India, MTV, Roadies brews new adventures with the launch of ROADIES KOFFEEHOUZ, Viacom18 launches Roadies Cafe
Brand & Lifestyle Food & Drink Food Licensing 
BUDWEISER GOES NUTS WITH HUMDINGER
June 20, 2022July 19, 2022 Rutika Malaviya BUDWEISER GOES NUTS WITH HUMDINGER
Brand Licensing Character Licensing E-Commerce Top News 
boAt And DC Comics Collaborate to Launch New Audiowear Designs
June 18, 2022July 19, 2022 Rutika Malaviya boAt And DC Comics Collaborate to Launch New Audiowear Designs, India
Brand & Lifestyle Collaborations Food & Drink Food Licensing 
‘Together at last’: Jack Daniels & Coca-Cola mix it up with canned cocktail
June 14, 2022July 19, 2022 Rutika Malaviya 'Together at last': Jack Daniels & Coca-Cola mix it up with canned cocktail, Jack & Coke, Jack Daniels x Coca Cola
Character Licensing Collaborations 
The STAR WARS REBELS Season2 Helmet Accessory, NOW available for pre-order
June 14, 2022July 19, 2022 Rutika Malaviya Helmet, NOW available for pre-order, Star Wars Rebel Season 2, The STAR WARS REBELS Season2 Helmet Accessory
Brand Licensing Cosmetics TV Series Licensing 
ITV STUDIOS LOVE ISLAND & REVOLUTION BEAUTY LAUNCH GLOBAL COSMETICS COLLECTION
June 4, 2022July 19, 2022 Rutika Malaviya ITV STUDIOS LOVE ISLAND & REVOLUTION BEAUTY LAUNCH GLOBAL COSMETICS COLLECTION, Love Island Cosmetic Collection, Love Island x Revolution Beauty, North America, USA
Brand Licensing Food Licensing 
ASEMBL LINES UP FIRST EVER LICENSED BRAND EXTENSION FOR WEIS ICE-CREAM
June 4, 2022July 19, 2022 Rutika Malaviya ASEMBL LINES UP FIRST EVER LICENSED BRAND EXTENSION FOR WEIS ICE-CREAM, Australia, Bounce x Weis, Unilever
Brand Licensing Character Licensing Collaborations Fashion Licensing 
The Peanuts x Converse Chuck Taylor All Star Collection
May 24, 2022July 19, 2022 Rutika Malaviya India, North America, Peanuts x Converse, The Peanuts x Converse Chuck Taylor All Star Collection, Woodstock

RECENT NEWS

Character Licensing Top News 

BOO the world’s cutest dog™ SHOP coming soon from THREADLESS!

March 9, 2023March 9, 2023 Rutika Malaviya
Reading Time: < 1 minutes BOO calendars and puzzles planned at calendar holdings BOO the world’s cutest dog™ SHOP coming soon...
balenzia socks Character Licensing Retail 

Balenzia Socks expands it retail footprint, announces 3rd store launch at VR Mall in Surat

March 9, 2023March 9, 2023 Rutika Malaviya
Reading Time: < 1 minutes Balenzia Socks expands it retail footprint, announces 3rd store launch at VR Mall in Surat Balenzia...

MUMBAI INDIANS LAUNCH ITS 2023 SEASON COLLECTION ON ‘MI SHOP’

March 1, 2023 Rutika Malaviya

Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL

March 1, 2023 Rutika Malaviya

ASEMBL PAIRS CHUPA CHUPS WITH KINRISE SNACKFOOD’S POPPIN® POPCORN

March 1, 2023March 1, 2023 Rutika Malaviya

Balenzia Launches the officially licensed Rick and Morty Collection

March 1, 2023March 1, 2023 Rutika Malaviya

BOO the world’s cutest dog™ SHOP coming soon from THREADLESS!

Read More
balenzia socks

Balenzia Socks expands it retail footprint, announces 3rd store launch at VR Mall in Surat

Read More

MUMBAI INDIANS LAUNCH ITS 2023 SEASON COLLECTION ON ‘MI SHOP’

Read More

Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL

Read More

ASEMBL PAIRS CHUPA CHUPS WITH KINRISE SNACKFOOD’S POPPIN® POPCORN

Read More

Balenzia Launches the officially licensed Rick and Morty Collection

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Balenzia, Opens its first franchisee store at Infinity Mall, Malad

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Cricketer Deepak Chahar, enters the gaming ecosystem w/ fantasy platform TFG

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Miffytown Brings the Beloved Bunny Miffy to Williamstown, Kentucky

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MACRON PRESENTS OFFICIAL MERCHANDISE LINE FOR RUGBY WORLD CUP 2023 IN FRANCE

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Dolly Parton Expands Her Fragrance Portfolio

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ASEMBL TEAMS DIAGEO’S BAILEYS WITH SARA LEE FOR GAME-CHANGING DESSERTS

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Brands & Lifestyle

Brand Licensing E-Commerce Sports Sports Licensing 

MUMBAI INDIANS LAUNCH ITS 2023 SEASON COLLECTION ON ‘MI SHOP’

March 1, 2023 Rutika Malaviya
Reading Time: 2 minutes Mumbai Indians have been at the forefront of building a strong association with its paltan (fans) through...
Brand & Lifestyle Sports Sports Licensing 

Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL

March 1, 2023 Rutika Malaviya
Reading Time: 2 minutes Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL There’s a new dawn set...

ASEMBL PAIRS CHUPA CHUPS WITH KINRISE SNACKFOOD’S POPPIN® POPCORN

March 1, 2023March 1, 2023 Rutika Malaviya

Balenzia, Opens its first franchisee store at Infinity Mall, Malad

February 23, 2023February 23, 2023 Rutika Malaviya

Dolly Parton Expands Her Fragrance Portfolio

November 25, 2022 Rutika Malaviya

ASEMBL TEAMS DIAGEO’S BAILEYS WITH SARA LEE FOR GAME-CHANGING DESSERTS

November 25, 2022 Rutika Malaviya

Character & Entertainment

Character Licensing Top News 

BOO the world’s cutest dog™ SHOP coming soon from THREADLESS!

March 9, 2023March 9, 2023 Rutika Malaviya
Reading Time: < 1 minutes BOO calendars and puzzles planned at calendar holdings BOO the world’s cutest dog™ SHOP coming soon...
balenzia socks Character Licensing Retail 

Balenzia Socks expands it retail footprint, announces 3rd store launch at VR Mall in Surat

March 9, 2023March 9, 2023 Rutika Malaviya
Reading Time: < 1 minutes Balenzia Socks expands it retail footprint, announces 3rd store launch at VR Mall in Surat Balenzia...
Character & Entertainment Character Licensing 

Balenzia Launches the officially licensed Rick and Morty Collection

March 1, 2023March 1, 2023 Rutika Malaviya
Reading Time: 2 minutes Balenzia, India’s most loved socks brand, has announced the launch of its new collection inspired by the...
Brand Licensing Character Licensing Retail Top News 

Balenzia, Opens its first franchisee store at Infinity Mall, Malad

February 23, 2023February 23, 2023 Rutika Malaviya
Reading Time: 2 minutes Balenzia, India’s most loved socks brand, has announced the opening of its first franchisee at Infinity Mall,...
Character & Entertainment Character Licensing Entertainment Travel 

Miffytown Brings the Beloved Bunny Miffy to Williamstown, Kentucky

February 23, 2023 Rutika Malaviya
Reading Time: 2 minutes On Thursday, February 23rd, families are invited to experience the immersive fun and activities at Miffytown, featuring...
Apparel Licensing Character Licensing Fashion Licensing 

The Smurfs open its gate to the Indian market with Smurfs X ONLY collection

November 24, 2022 Rutika Malaviya
Reading Time: 2 minutes An amalgamation of comfort, fashion and athleisure this season with ONLY X SMURFS The Smurfs open its...

Fashion & Accessories

Apparel Licensing Sports Sports Licensing Top News 

MACRON PRESENTS OFFICIAL MERCHANDISE LINE FOR RUGBY WORLD CUP 2023 IN FRANCE

November 25, 2022 Rutika Malaviya
Reading Time: 2 minutes PASSION, STYLE, AND ELEGANCE MACRON PRESENTS OFFICIAL MERCHANDISE LINE FOR RUGBY WORLD CUP 2023 IN FRANCE As...
Apparel Licensing Character Licensing Fashion Licensing 

The Smurfs open its gate to the Indian market with Smurfs X ONLY collection

November 24, 2022 Rutika Malaviya
Reading Time: 2 minutes An amalgamation of comfort, fashion and athleisure this season with ONLY X SMURFS The Smurfs open its...

Bored of Directors Signs Master Apparel licensee: Bioworld Merchandising

August 18, 2022August 18, 2022 Rutika Malaviya

DGK & KOOL-AID® Brand Always in the Mix

August 8, 2022August 18, 2022 Rutika Malaviya

The Peanuts x Converse Chuck Taylor All Star Collection

May 24, 2022July 19, 2022 Rutika Malaviya
Peanuts India

WILDBRAIN CPLG EXTENDS PEANUTS REPRESENTATION TO INDIA

January 27, 2022July 19, 2022 Rutika Malaviya

Sports

Brand Licensing E-Commerce Sports Sports Licensing 

MUMBAI INDIANS LAUNCH ITS 2023 SEASON COLLECTION ON ‘MI SHOP’

March 1, 2023 Rutika Malaviya
Reading Time: 2 minutes Mumbai Indians have been at the forefront of building a strong association with its paltan (fans) through...
Brand & Lifestyle Sports Sports Licensing 

Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL

March 1, 2023 Rutika Malaviya
Reading Time: 2 minutes Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL There’s a new dawn set...

Cricketer Deepak Chahar, enters the gaming ecosystem w/ fantasy platform TFG

February 23, 2023February 23, 2023 Rutika Malaviya

MACRON PRESENTS OFFICIAL MERCHANDISE LINE FOR RUGBY WORLD CUP 2023 IN FRANCE

November 25, 2022 Rutika Malaviya

SEBASTIAN VETTEL’S LAST EVER IN ABU DHABI FINALE AUCTION ON F1 AUTHENTICS

November 17, 2022November 22, 2022 Rutika Malaviya

ARCADE1UP REMASTERS THE ICONIC FRANCHISE WITH AT-HOME NFL ARCADE EXPERIENCE

August 15, 2022August 18, 2022 Rutika Malaviya

Food & Drink

Brand Licensing Food Licensing Top News 

ASEMBL PAIRS CHUPA CHUPS WITH KINRISE SNACKFOOD’S POPPIN® POPCORN

March 1, 2023March 1, 2023 Rutika Malaviya
Reading Time: 2 minutes Brand extension agency Asembl has paired Perfetti Van Melle’s Chupa Chups with Kinrise Snackfood’s Poppin® popcorn for an...
Brand Licensing Food & Drink Food Licensing Top News 

ASEMBL TEAMS DIAGEO’S BAILEYS WITH SARA LEE FOR GAME-CHANGING DESSERTS

November 25, 2022 Rutika Malaviya
Reading Time: 2 minutes Baileys Deluxe Baked Cheesecake and Baileys Deluxe Chocolate Pudding First to Launch  ASEMBL TEAMS DIAGEO’S BAILEYS WITH SARA...
Mcdonalds Miraculous

McDonalds Celebrates Miraculous™ with a European Happy Meal Promotion

August 18, 2022August 18, 2022 Rutika Malaviya

DGK & KOOL-AID® Brand Always in the Mix

August 8, 2022August 18, 2022 Rutika Malaviya

Roadies brews new adventures with the launch of ROADIES KOFFEEHOUZ

June 21, 2022June 21, 2022 Rutika Malaviya

BUDWEISER GOES NUTS WITH HUMDINGER

June 20, 2022July 19, 2022 Rutika Malaviya

Art & Design

Moorcroft Art & Design 

NEW RHS GARDEN INSPIRES BEAUTIFUL ART POTTERY COLLECTIONS

May 26, 2021 Rutika Malaviya
Reading Time: 4 minutes RHS and Moorcroft celebrate the opening of RHS Garden Bridgewater with new designs NEW RHS GARDEN INSPIRES...
Apparel Licensing Art & Design Fashion Licensing 

ANTHEA CRAWFORD x VAN GOGH MUSEUM TO LAUNCH AUTUMN/WINTER 2021 COLLECTION

May 26, 2021 Rutika Malaviya
Reading Time: 2 minutes In celebration of the Anthea Crawford brand’s 45th anniversary, the Australian womenswear designer has partnered with the...

INSPIRE ME! HOME DÉCOR PARTNERS WITH HOME CENTRE

April 29, 2021November 11, 2021 Rutika Malaviya

Hèrmosa x Gauri Khan for an exclusive furniture line!

September 3, 2020November 11, 2021 Rutika Malaviya

RHS announces spring/summer Wax Lyrical Fragrant Garden range

June 16, 2020 Rutika Malaviya
Vincent Van Gogh Art Licensing

Van Gogh Museum Appoints IMG as Exclusive Licensing Representative

May 28, 2020November 11, 2021 Rutika Malaviya

LICENSING 101: Learn all about brand licensing

Gujrat Titans Metaverse Freaky Friday Know-How NFT Sports Sports Licensing Technology Top News 

IPL 2022: Gujarat Titans becomes first team to unveil logo in Metaverse

February 26, 2022July 19, 2022 Rutika Malaviya
Reading Time: 2 minutes As one of the youngest franchises, Gujarat Titans is first IPL team to mark its entry in...
Intellectual Property Know-How Technology Top News 

Freaky Friday: Property Licensing vs Product Licensing

December 3, 2021 Rutika Malaviya
Reading Time: 3 minutes Well honestly, this article was long due… with so many years of our experience within the industry...

How ONLY is betting big on licensing & what can other brands learn

July 9, 2021November 11, 2021 editor
roses are red

Truth Behind Rhea Chakraborty’s ‘SMASH THE PATRIARCHY’ T-Shirt

September 11, 2020November 11, 2021 Rutika Malaviya
#ThatLicensedMerchGirl

Licensing Corner Extends #ThatLicensedMerchGirl Exploring Brand Licensing

September 2, 2020November 11, 2021 Rutika Malaviya
Hiring a licensing agent

Freaky Friday: Understanding how licensing agents help you do it better

August 7, 2020November 11, 2021 Rutika Malaviya

#LCExcl Interview

#LCExcl Interview Character Licensing Top News 

tokidoki is on a rise in India with new collection Only x tokidoki Masks

September 2, 2020November 11, 2021 Rutika Malaviya
Reading Time: < 1 minutes Licensing Corner had previously reported, tokidoki entered in India market just few days before the lockdown...
Brand Licensing CRM #LCExcl Interview Top News 

Covid19 Impact: Licensing Corner, spoke exclusively with Flowhaven

May 25, 2020May 25, 2020 Rutika Malaviya
Reading Time: 2 minutes COVID-19 has asked people to stay at home, and many businesses have stopped operating entirely. Many companies...
covid19 impact

#LCEXCLUSIVE: Covid19 Impact on Licensed Merchandise Retail & E-commerce!

May 2, 2020May 12, 2020 Rutika Malaviya

#LCExcl: How Indian patent offices are expediting pace for granting patents

January 16, 2019 LC TEAM

#LCExcl: Tete-a-Tete with Amit Aggarwal on ‘Legalities and Licensing in India’

October 9, 2018November 11, 2021 LC TEAM

#LCExcl – Athleisure can be called as ‘defining fashion trend of 2018’: Roshan Baid, MD of Alcis Sports

August 28, 2018November 11, 2021 LC TEAM

Products Galore

Products Galore 

Limited Edition: The Bombay Sapphire x Steven Gin Bottles out now 

July 13, 2021 editor
Reading Time: < 1 minutes Limited Edition: The Bombay Sapphire x Steven Gin Bottles out now  Popular gin brand, Bombay Sapphire,...
Products Galore 

Enjoy new semester the Cartoon Network way! Back-to-School collection launched in India

May 22, 2018November 11, 2021 LC TEAM
Reading Time: < 1 minutes Cartoon Network Enterprises (CNE), the global licensing and merchandising division of Turner India, launched a brand-new...

Say hello to Bewakoof’s official ‘Garfield and Sinchan’ collection

April 24, 2018April 25, 2018 LC TEAM

Viacom18 Consumer Products launches exciting back-to-school range

April 24, 2018April 24, 2018 LC TEAM

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    Licensing Corner is ‘The First Magazine in India on Brand Licensing & Brand Extension Industry’ We cover all the latest news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collections!

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