HRX Brand Licensing Collaborations Event Event News 

Hrithik Roshan’s HRX pioneers brand-led live shopping experience on EORS-15

Reading Time: 3 minutes Post Views: 406 This marks the first ever brand-led live session by an Indian Superstar on Myntra’s recently launched social commerce platform to promote Brand HRX during the ongoing EORS The live session led by Hrithik Roshan for HRX attracted ~100k users, allowing them the opportunity to shop live Record sales for a particular brand on M-Live for a single session so far Hrithik Roshan’s HRX pioneers brand-led live shopping experience on Myntra’s EORS-15 Hrithik Roshan, becomes India’s first superstar to introduce  a large group of shoppers who had gathered…

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ROWING BLAZERS X BABAR FAIT DU SKI Brand Licensing Character Licensing 

ROWING BLAZERS X BABAR LAUNCH SKI-INSPIRED “FAIT DU SKI” CAPSULE

Reading Time: 3 minutes Post Views: 560 Rowing Blazers continues its partnership with French children’s book character, Babar for a Ski-Inspired Capsule  ROWING BLAZERS X BABAR LAUNCH SKI-INSPIRED “FAIT DU SKI” CAPSULE Rowing Blazers has teamed up once again with Nelvana, a world-leading international producer, distributor and licensor of children’s animated and live action content, and The Clifford Ross Company, to deliver another collection of distinctive pieces featuring the legendary literary character Babar for the winter season: a ski-inspired capsule inspired by the 1966 book Babar Fait du Ski.  Since Babar first took to…

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Brand Licensing Merchandise Licensing 

Baby Shark merchandise will now be available in India

Reading Time: 2 minutes Post Views: 1,070 Baby Shark merchandise will now be available in India A good day for Baby Shark fans as the most iconic earworm will now be up for sale for young Indians. Viacom 18 has signed an exclusive deal with Pinkfong to leverage the young audience. They have now launched an extensive range of Baby Shark merchandise to bring the characters to life. The price range is kept in a way that it would fit the budget of every Indian household. With 7+ licensees appointed across 10+ categories and…

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Brand & Lifestyle Brand Licensing NFT 

Brand Licensing Europe and Licensing International launch Licensing U

Reading Time: 2 minutes Post Views: 771 Brand Licensing Europe and Licensing International launch Licensing U  Brand Licensing Europe (BLE) in partnership with industry trade association Licensing International, is launching Licensing U for Europe: a one-stop-shop education program about the $292bn licensing industry for newcomers and experienced professionals. Licensing U will take on a fully virtual format with the content being available to view on demand for three months from 22 November 2021 allowing delegates to engage with and return to the content at a time that best suits them. Early bird discounts are available from now until…

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Brand Licensing Collaborations 

WildBrain CPLG secures a deal with footwear company 33 Joints

Reading Time: 2 minutes Post Views: 933 WildBrain CPLG secures a deal with footwear company 33 Joints New footwear collectio n available across UK and Europe marks a first for OSPREY LONDON WildBrain CPLG, one of the world’s leading entertainment, sport, and brand licensing agencies, has secured a deal with footwear company 33 Joints for a collaboration with the luxury British leather goods brand, OSPREY LONDON. This partnership marks OSPREY LONDON’s first entrance into the footwear category, with the initial capsule Spring/Summer collection performing well across the UK and Europe, to be followed by a second Autumn/Winter…

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Brand Licensing Publication Licensing Publishing 

Applause buys rights over Amar Chitra comics 

Reading Time: 2 minutes Post Views: 1,017 Applause buys rights over Amar Chitra comics Aditya Birla group-led Applause Entertainment announced their flagship partnership with Amar Chitra Katha on their Instagram. The content management studio has acquired the license of the entire catalog which has over 400 Amar Chitra Katha tiles. The comic gallery would now be transformed into high-quality animated videos, tailor-made for the international audience. Chitra Katha library is voluminous and is available in over 20 languages. It covers all the epics mythologies, fables, and stories of brave heart popular in the Indian…

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Brand Licensing 

Igloo coolers would now feature the NFL teams 

Reading Time: < 1 minute Post Views: 615 Igloo coolers would now feature the NFL teams  Igloo is coming out with a new collection of Little Playmate coolers that would include all 32 NFL teams. Brian Garofalow, Chief Marketing Officer, Igloo, said, “Teaming up with NFL, America’s most popular sports league, is a huge win and the perfect matchup for us at Igloo, the most recognizable cooler brand in the USA.” “Each NFL Little Playmate cooler is specially designed for every team and manufactured in the USA at our Texas factory, giving NFL fans all…

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Brand Licensing Merchandise Licensing 

ISRO has its own merch now

Reading Time: 2 minutes Post Views: 1,040 ISRO has its own merch now Following the footsteps of US space organization NASA, the Indian Space Research Organisation (ISRO) has announced its own merchandising program for the general public. This is done to create awareness about space and technology. Through the program, customers will be able to procure customized space-themed merchandise. ISRO would partner up with multiple organizations to bring forward the products at the most cost-effective price. The merch has been designed by  Brand management and licensing company, Black White Orange (BWO) and it celebrates…

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Chupa Chups Lolipop Brand Licensing Food Licensing 

UNILEVER LAUNCHES THE FIRST LOLLIPOP ON ICE WITH CHUPA CHUPS

Reading Time: < 1 minute Post Views: 1,161 UNILEVER LAUNCHES THE FIRST LOLLIPOP ON ICE WITH CHUPA CHUPS UNILEVER, the leading food company known to create great new products that consumers love, has launched a new Chupa Chups ice cream nationwide in Italy this May. The range of cute mini ice creams is not only inspired by three of the brand’s most popular flavours – lemon, strawberry and cola – for the first time they also recreate the actual shape and size of the Chupa Chups XXL lollipops. The surprising format and the delicious taste…

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Tommy Blast from the past jeans capsule Apparel Licensing Brand & Lifestyle Brand Licensing Fashion Licensing 

TOMMY HILFIGER PARTNERS WITH VIACOMCBS CONSUMER PRODUCTS

Reading Time: 2 minutes Post Views: 968 The one-of-a-kind collection features ‘90s and ‘00s pop culture icons with fan-favorite TOMMY JEANS styles. TOMMY HILFIGER PARTNERS WITH VIACOMCBS CONSUMER PRODUCTS ON A BLAST FROM THE PAST TOMMY JEANS CAPSULE Tommy Hilfiger, owned by PVH Corp. [NYSE: PVH], announced the launch of A Blast From The Past capsule in partnership with ViacomCBS Consumer Products. Launched on June 3rd, the collection taps into TOMMY JEANS’s long history of pop culture collaborations, featuring iconic characters and logos from Nickelodeon and MTV across a range of T-shirts, sweats, and…

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