Apparel Licensing Brand Licensing Fashion NFT Top News 

Bored of Directors Signs Master Apparel licensee: Bioworld Merchandising

Reading Time: 2 minutes Post Views: 356 Bored of Directors Signs Master Apparel licensee: Bioworld Merchandising Bored of Directors, the premiere collective of Bored Ape Yacht Club NFTs, kicks off its U.S. Licensing program with leading apparel manufacturer, Bioworld Merchandising. NFIP Holdings, in conjunction with its exclusive licensing agency, Brand Central, launched Bored of Directors in May 2022. Bored of Directors offers 12+ BAYC Apes owned by like-minded individual owners featuring a variety of aesthetics and personalities under one collective brand. The collection of Bored Apes and the derivative artwork and assets created by…

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Mcdonalds Miraculous Brand Licensing Character Licensing Food Licensing Merchandise Licensing Promotional Licensing Top News 

McDonalds Celebrates Miraculous™ with a European Happy Meal Promotion

Reading Time: 3 minutes Post Views: 599 McDonalds Celebrates Miraculous™ with a European Happy Meal Promotion, Featuring Sustainable Premiums Promotion Slated to Run in over 6,000 McDonald’s Locations Across 40 Countries Award-winning global independent animation studio ZAG has signed a new agreement with McDonalds for a Miraculous™ Happy Meal Program that will span 40 European countries, including Spain, Italy, Germany, and Austria, and will feature a line of sustainable premiums.  The announcement was made today by Julian Zag, EVP Global Operations and Head of ZAG Play. The new McDonald’s Happy Meal Program, which celebrates…

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Brand Licensing Character Licensing Global Licensing NFT 

emoji enters Web3 with RECUR

Reading Time: 2 minutes Post Views: 294 emoji® Exclusively Partners with RECUR to Bring the Iconic Brand to Web3 The First Series of💩 NFTs Come to Life Across🌐 3, Led by emoji Poosonality Barry Dingle emoji enters Web3 with RECUR GM world, today the emoji® brand and RECUR are spreading positivity worldwide as the two brands announce they have partnered 🤝 to bring the beloved icons to Web3. emojis are omnipresent in today’s world, and this partnership with RECUR will take the brand to even greater heights as they launch🚀 the inaugural emoji® brandNFT…

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Accessories Licensing Brand & Lifestyle Brand Licensing Food & Drink Food Licensing Top News World 

DGK & KOOL-AID® Brand Always in the Mix

Reading Time: 2 minutes Post Views: 328 DGK, the most iconic street skateboard and apparel brand, is about to drop the drippiest, most flavorful collection for the kids and the culture. DGK is proud to roll with KOOL-AID brand as DGK introduces a collection that will have the streets drippin’ with flavor for the Fall 2022 season. The deal was brokered by Kraft Heinz’s licensing agency, Brand Central. DGK & KOOL-AID® Brand Always in the Mix The Kool-Aid ManTM is committed to the culture which leads him to mix it up with the DGK…

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Brand Licensing Top News 

F1 extends agreement w/ The Memento Group rights to sell F1 race, show cars

Reading Time: 2 minutes Post Views: 380 Formula 1 has extended its licensing agreement with The Memento Group (TMG), the UK-based sports licensing, retail and memorabilia business, until the end of the 2025 season. The extension sees TMG retain its licence to sell authentic, certified, and licensed Formula 1 memorabilia from current F1 teams, and now includes the rights to sell ex-F1 race cars and show cars on its website – www.f1authentics.com. F1 extends agreement w/ The Memento Group rights to sell F1 race, show cars A special auction is currently underway on F1 Authentics…

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Brand Licensing Entertainment Food & Drink Top News TV Series Licensing 

Roadies brews new adventures with the launch of ROADIES KOFFEEHOUZ

Reading Time: 3 minutes Post Views: 556 ~Coffee lovers rejoice! Chandigarh’s Sector 35 gets its Roadies-inspired experience~ Roadies brews new adventures with the launch of ROADIES KOFFEEHOUZ Inspired by the pop-culture phenomenon that is Roadies, Leapster Restaurants Pvt. Ltd. – licensee of Viacom 18 has created a unique offering ‘Roadies Koffeehouz,’ located in Chandigarh’s Sector 35. Serving specialty coffee and gourmet chef-made comfort food, Roadies Koffeehouz will bring the adventure and spirit of Roadies, to its fans in an unforgettable show-inspired food, beverage, and ambience experience. This new launch in Chandigarh marks an extension…

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Brand Licensing Character Licensing E-Commerce Top News 

boAt And DC Comics Collaborate to Launch New Audiowear Designs

Reading Time: 2 minutes Post Views: 462 boAt collaborates with DC Comics to release a variety of unique products designed specially for DC Fans. When two powerhouse brands collaborate, the result is sure to be magnificent. This is what happened when India’s leading earwear brand, boAt, and Warner Bros Consumer Products & DC came together to create superhero theme audio wear designs products under boAt | DC. boAt And DC Comics Collaborate to Launch New Audiowear Designs The iconic characters of Batman, Superman & Wonder Woman are selected for th is one of a…

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Brand Licensing Cosmetics TV Series Licensing 

ITV STUDIOS LOVE ISLAND & REVOLUTION BEAUTY LAUNCH GLOBAL COSMETICS COLLECTION

Reading Time: < 1 minutes Post Views: 595 Fans all over the world can recreate the look of the Islanders with the Limited Edition Makeup Collection ITV Studios’ Smash Hit Dating Format Love Island and Revolution Beauty, a British-based cosmetics and skincare brand, have launched an exclusive makeup collection. This collection will be sold as of May 27th 2022 globally at RevolutionBeauty.com, and will also be available at retailers, with an exclusive deal at Walgreens stores in the USA and Boots in the UK. ITV STUDIOS LOVE ISLAND & REVOLUTION BEAUTY LAUNCH GLOBAL COSMETICS COLLECTION…

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Brand Licensing Food Licensing 

ASEMBL LINES UP FIRST EVER LICENSED BRAND EXTENSION FOR WEIS ICE-CREAM

Reading Time: 2 minutes Post Views: 554 Unilever Australia’s brand extension agency, Asembl has lined up the first ever licensed brand extension partnership for much-loved Weis brand – taking the fruity flavoured ice-cream icon out of the freezer for the first time in 65 years and into the muesli bar aisle with Bounce Foods. ASEMBL LINES UP FIRST EVER LICENSED BRAND EXTENSION FOR WEIS ICE-CREAM Weis’ exciting and delicious partnership with one of Australia’s leading healthy snacking brands, Bounce Foods,  rings in a new approach to snacking with four fruit and cream flavour-filled tasty…

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Brand Licensing Character Licensing Collaborations Fashion Licensing 

The Peanuts x Converse Chuck Taylor All Star Collection

Reading Time: 2 minutes Post Views: 580 The fan favorite comic strip Peanuts teams up with Converse on a collection of humor and positivity inspired footwear, apparel, and accessories. Similar to Converse’s Golf Wang collaboration earlier this year, the brand is inviting shoppers to design their own Peanuts x Converse pair with various themed graphics. The Peanuts x Converse Chuck Taylor All Star Collection Carrying a playfulness for all to enjoy, footwear options include a Chuck Taylor All Star featuring the entire Peanuts gang and a previously teased “Woodstock” Chuck 70. Additionally, Snoopy and Woodstock share colorways of the One Star and Chuck Taylor All…

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