UFC Brand Licensing Collaborations 

FABACUS LAUNCHES UFC GLOBAL FAN REWARDS PROGRAMME WITH LICENSEES

Technology start-up Fabacus today announced it has partnered with UFC, the world’s premier mixed martial arts organization, to launch a global consumer rewards programme for fans purchasing UFC licensed products. FABACUS LAUNCHES UFC GLOBAL FAN REWARDS PROGRAMME WITH LICENSEES In a deal brokered by IMG, the Fabacus platform – which connects global brand owners with their consumers – will supply the technology to enable fans worldwide to redeem an array of exclusive UFC experiences, rewards, and VIP content. Fabacus will provide capacity for UFC to potentially engage on a one-to-one…

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Art & Design Brand Licensing Home Decor 

INSPIRE ME! HOME DÉCOR PARTNERS WITH HOME CENTRE

New homewares range from renowned designer Farah Merhi at MENA retailer for Ramadan season INSPIRE ME! HOME DÉCOR PARTNERS WITH HOME CENTRE Inspire Me! Home Décor has secured a long-term deal with leading MENA home retailer Home Centre for an extensive line of home décor and home furnishings. Inspire Me! Home Décor, the lifestyle brand founded by acclaimed designer, author, entrepreneur, Farah Merhi currently has over 6.2 million global followers, making it the most-followed home décor inspiration page on Instagram. The deal with Home Centre was brokered by Inspire Me!…

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Brand & Lifestyle Brand Licensing Food & Drink 

CHUPA CHUPS SELECTED BY LA MENORQUINA TO CELEBRATE ITS 80TH ANNIVERSARY

The famous Spanish ice cream company La Menorquina celebrates its 80th anniversary by launching a collection of unique and innovative ice creams with some of the most iconic Spanish household brands. CHUPA CHUPS SELECTED BY LA MENORQUINA TO CELEBRATE ITS 80TH ANNIVERSARY One of the popular brands selected is the famous lollipop brand Chupa Chups. Two ice creams have been created for Chupa Chups; the first is a delicious lollipop bonbon with strawberry ice cream and a white chocolate cover sprinkled with caramel chips. The second is a surprising fresh…

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Brand & Lifestyle Brand Licensing 

DE RIGO & GAP ANNOUNCE AN EYEWEAR LICENSING AGREEMENT

DE RIGO & GAP ANNOUNCE AN EYEWEAR LICENSING AGREEMENT De Rigo, one of the world’s leaders in the eyewear industry, today announces a licensing agreement for the design, production and distribution of Gap branded prescription frames and sunglasses in the United States, Canada, Mexico and Brazil. Founded in 1969 in San Francisco by Donald and Doris Fisher, Gap is a leading casual lifestyle brand in the USA. The brand embodies modern American optimism, and its style is admired around the globe for transcending generations and ages, offering timeless, versatile essentials…

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Brand & Lifestyle Brand Licensing Food & Drink 

POMELO LAUNCHES SPECIAL COLLABORATION WITH CHUPA CHUPS

A Vibrant Collection of Fun, Retro-inspired Pieces Featuring Everyone’s Favourite Lollipop! POMELO LAUNCHES SPECIAL COLLABORATION WITH CHUPA CHUPS Pomelo announces the launch of a one-of-a-kind collection with Chupa Chups, a world-famous Spanish lollipop and confectionery brand. Since 1958, Chupa Chups has been a part of the childhood of millions of consumers worldwide. Pomelo merges a strong sense of this Chupa Chups tradition of sharing happiness for the dreamers of all ages through apparel and products that combine creativity and innovation. Pomelo’s latest collection embodies the versatility of Chupa Chups candy:…

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Brand Licensing Character Licensing Collaborations Cosmetics 

SUGAR Cosmetics launches first-ever product collab SUGAR X WONDER WOMAN

Cult-favourite beauty brand, SUGAR Cosmetics launches first-ever product collaboration: SUGAR X WONDER WOMAN…a one-of-a-kind makeup collection for beautifully fearless women! SUGAR Cosmetics launches first-ever product collab SUGAR X WONDER WOMAN SUGAR Cosmetics, one of India’s fastest-growing beauty brands has launched their first-ever product collaboration, an invincible and super awe-inspiring SUGAR X WONDER WOMAN collection after acquiring the rights from Warner Bros. Media for a period of 1 year from the launch.   The range debuts with an impressive range of bravely-pigmented lipsticks in three charismatic finishes and two fearless mixed…

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Brand Licensing Character Licensing Collaborations Food Licensing 

Warner Bros. Consumer Products and Entergage Launch Scooby-Doo EATS

Warner Bros. Consumer Products and Entergage Launch Scooby-Doo EATS, Introduce Original Farm to Plate Options to the Frozen Food Aisles Looks Like We’ve Solved the Healthy Frozen Food Mystery Writers Joe Ruby and Ken Spears created the original series, Scooby-Doo, Where Are You! for Hanna-Barbera Productions in 1969. Nathen Mazri, world’s youngest Scooby-Doo licensee known to develop unique food concepts dedicated for pop icon cartoons related to food does it again and decided to create healthy (Farm2Plate) & delicious food products for the hungry dog, Scooby-Doo Entergage Inc. in partnership…

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Brand & Lifestyle Brand Licensing Entertainment Licensing Fashion Licensing Top News 

Playboy Expands Global Footprint to India as International Demand Surges

Iconic Lifestyle Brand Continues to Grow Presence in Greater Asia Following Success of Fashion & Apparel Sales in China and Japan Playboy Expands Global Footprint to India as International Demand Surges Playboy Enterprises, Inc. (the “Company” or “Playboy”), one of the largest and most recognizable lifestyle brands in the world, today announces the expansion of its global consumer products business into India, in partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India. With a proven track record of highly successful brand extensions in over 180…

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Brand Licensing Collaborations Top News 

The Souled Store Partners With Times Network To Launch #ActNow Collection

More than 70% of people residing in urban India suffer or know of someone who has suffered from a mental health ailment. The Souled Store Partners With Times Network To Launch #ActNow Collection While awareness levels related to mental health ailments have gone up recently, conversations about mental health are still perceived as shameful. Thus, there is a pressing need to break these barriers and have these discussions out in the open. To dismantle the taboo around mental health ailments, Times Network has launched a special campaign #ActNow that targets…

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Brand Licensing Collaborations Food & Drink Publication Licensing Publishing 

COSMO LAUNCHES ‘UNCORKED BY COSMOPOLITAN’ WITH GUARACHI WINE PARTNERS

Uncorked by Cosmopolitan Combines the Largest Young Women’s Media Brand in the World with Award-Winning Wine Portfolio COSMO LAUNCHES ‘UNCORKED BY COSMOPOLITAN’ WITH GUARACHI WINE PARTNERS Guarachi Wine Partners and Hearst Magazines announced today the launch of a new wine brand Uncorked by Cosmopolitan, in a deal brokered by IMG. Leveraging Guarachi’s more than 35 years of success pioneering wine brands in the US as an importer, marketer and supplier of fine wines, Uncorked by Cosmopolitan is a curated selection of Guarachi’s leading wines by Cosmo’s editorial team, featuring innovative…

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