Brand Licensing Entertainment Food & Drink Top News TV Series Licensing 

Roadies brews new adventures with the launch of ROADIES KOFFEEHOUZ

Reading Time: 3 minutes Post Views: 266 ~Coffee lovers rejoice! Chandigarh’s Sector 35 gets its Roadies-inspired experience~ Roadies brews new adventures with the launch of ROADIES KOFFEEHOUZ Inspired by the pop-culture phenomenon that is Roadies, Leapster Restaurants Pvt. Ltd. – licensee of Viacom 18 has created a unique offering ‘Roadies Koffeehouz,’ located in Chandigarh’s Sector 35. Serving specialty coffee and gourmet chef-made comfort food, Roadies Koffeehouz will bring the adventure and spirit of Roadies, to its fans in an unforgettable show-inspired food, beverage, and ambience experience. This new launch in Chandigarh marks an extension…

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Brand Licensing Character Licensing E-Commerce Top News 

boAt And DC Comics Collaborate to Launch New Audiowear Designs

Reading Time: 2 minutes Post Views: 218 boAt collaborates with DC Comics to release a variety of unique products designed specially for DC Fans. When two powerhouse brands collaborate, the result is sure to be magnificent. This is what happened when India’s leading earwear brand, boAt, and Warner Bros Consumer Products & DC came together to create superhero theme audio wear designs products under boAt | DC. boAt And DC Comics Collaborate to Launch New Audiowear Designs The iconic characters of Batman, Superman & Wonder Woman are selected for th is one of a…

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Brand Licensing Cosmetics TV Series Licensing 

ITV STUDIOS LOVE ISLAND & REVOLUTION BEAUTY LAUNCH GLOBAL COSMETICS COLLECTION

Reading Time: < 1 minute Post Views: 250 Fans all over the world can recreate the look of the Islanders with the Limited Edition Makeup Collection ITV Studios’ Smash Hit Dating Format Love Island and Revolution Beauty, a British-based cosmetics and skincare brand, have launched an exclusive makeup collection. This collection will be sold as of May 27th 2022 globally at RevolutionBeauty.com, and will also be available at retailers, with an exclusive deal at Walgreens stores in the USA and Boots in the UK. ITV STUDIOS LOVE ISLAND & REVOLUTION BEAUTY LAUNCH GLOBAL COSMETICS COLLECTION…

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Brand Licensing Food Licensing 

ASEMBL LINES UP FIRST EVER LICENSED BRAND EXTENSION FOR WEIS ICE-CREAM

Reading Time: 2 minutes Post Views: 253 Unilever Australia’s brand extension agency, Asembl has lined up the first ever licensed brand extension partnership for much-loved Weis brand – taking the fruity flavoured ice-cream icon out of the freezer for the first time in 65 years and into the muesli bar aisle with Bounce Foods. ASEMBL LINES UP FIRST EVER LICENSED BRAND EXTENSION FOR WEIS ICE-CREAM Weis’ exciting and delicious partnership with one of Australia’s leading healthy snacking brands, Bounce Foods,  rings in a new approach to snacking with four fruit and cream flavour-filled tasty…

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Brand Licensing Character Licensing Collaborations Fashion Licensing 

The Peanuts x Converse Chuck Taylor All Star Collection

Reading Time: 2 minutes Post Views: 244 The fan favorite comic strip Peanuts teams up with Converse on a collection of humor and positivity inspired footwear, apparel, and accessories. Similar to Converse’s Golf Wang collaboration earlier this year, the brand is inviting shoppers to design their own Peanuts x Converse pair with various themed graphics. The Peanuts x Converse Chuck Taylor All Star Collection Carrying a playfulness for all to enjoy, footwear options include a Chuck Taylor All Star featuring the entire Peanuts gang and a previously teased “Woodstock” Chuck 70. Additionally, Snoopy and Woodstock share colorways of the One Star and Chuck Taylor All…

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Bugatti Electric Scooter Brand & Lifestyle Brand Licensing Collaborations 

Bugatti Partners with Bytech to Unveil its First Electric Scooter

Reading Time: 2 minutes Post Views: 859 Bugatti, the luxury hyper sports car marque that creates uncompromising works of art for those who have an appreciation for craftsmanship and engineering excellence, has joined forces with Bytech to launch a high-quality, revolutionary electric scooter, in a deal brokered by IMG. The new state-of-the-art model was revealed at the CES 2022 expo alongside prominent technology companies from around the world. Bugatti Partners with Bytech to Unveil its First Electric Scooter Available in agile blue, black and silver, the electric scooter includes a 700w maximum motor power,…

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HRX Brand Licensing Collaborations Event Event News 

Hrithik Roshan’s HRX pioneers brand-led live shopping experience on EORS-15

Reading Time: 3 minutes Post Views: 977 This marks the first ever brand-led live session by an Indian Superstar on Myntra’s recently launched social commerce platform to promote Brand HRX during the ongoing EORS The live session led by Hrithik Roshan for HRX attracted ~100k users, allowing them the opportunity to shop live Record sales for a particular brand on M-Live for a single session so far Hrithik Roshan’s HRX pioneers brand-led live shopping experience on Myntra’s EORS-15 Hrithik Roshan, becomes India’s first superstar to introduce  a large group of shoppers who had gathered…

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ROWING BLAZERS X BABAR FAIT DU SKI Brand Licensing Character Licensing 

ROWING BLAZERS X BABAR LAUNCH SKI-INSPIRED “FAIT DU SKI” CAPSULE

Reading Time: 3 minutes Post Views: 1,198 Rowing Blazers continues its partnership with French children’s book character, Babar for a Ski-Inspired Capsule  ROWING BLAZERS X BABAR LAUNCH SKI-INSPIRED “FAIT DU SKI” CAPSULE Rowing Blazers has teamed up once again with Nelvana, a world-leading international producer, distributor and licensor of children’s animated and live action content, and The Clifford Ross Company, to deliver another collection of distinctive pieces featuring the legendary literary character Babar for the winter season: a ski-inspired capsule inspired by the 1966 book Babar Fait du Ski.  Since Babar first took to…

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Brand Licensing Merchandise Licensing 

Baby Shark merchandise will now be available in India

Reading Time: 2 minutes Post Views: 1,486 Baby Shark merchandise will now be available in India A good day for Baby Shark fans as the most iconic earworm will now be up for sale for young Indians. Viacom 18 has signed an exclusive deal with Pinkfong to leverage the young audience. They have now launched an extensive range of Baby Shark merchandise to bring the characters to life. The price range is kept in a way that it would fit the budget of every Indian household. With 7+ licensees appointed across 10+ categories and…

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Brand & Lifestyle Brand Licensing NFT 

Brand Licensing Europe and Licensing International launch Licensing U

Reading Time: 2 minutes Post Views: 949 Brand Licensing Europe and Licensing International launch Licensing U  Brand Licensing Europe (BLE) in partnership with industry trade association Licensing International, is launching Licensing U for Europe: a one-stop-shop education program about the $292bn licensing industry for newcomers and experienced professionals. Licensing U will take on a fully virtual format with the content being available to view on demand for three months from 22 November 2021 allowing delegates to engage with and return to the content at a time that best suits them. Early bird discounts are available from now until…

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