Brand Licensing Character Licensing Collaborations Cosmetics 

SUGAR Cosmetics launches first-ever product collab SUGAR X WONDER WOMAN

Cult-favourite beauty brand, SUGAR Cosmetics launches first-ever product collaboration: SUGAR X WONDER WOMAN…a one-of-a-kind makeup collection for beautifully fearless women! SUGAR Cosmetics launches first-ever product collab SUGAR X WONDER WOMAN SUGAR Cosmetics, one of India’s fastest-growing beauty brands has launched their first-ever product collaboration, an invincible and super awe-inspiring SUGAR X WONDER WOMAN collection after acquiring the rights from Warner Bros. Media for a period of 1 year from the launch.   The range debuts with an impressive range of bravely-pigmented lipsticks in three charismatic finishes and two fearless mixed…

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Character Character & Entertainment Character Licensing 

CricketPang signs Rooh Entertainment as Official Rep in India

CricketPang is a comical animation about cricket, is ready to be released in India as well as in the global market. CricketPang signs with Rooh Entertainment, a well-known brand marketing and licensing company, as a representative licensing agency in India.  CricketPang signs Rooh Entertainment as Official Rep in India Global character creation and animation production company YouNeedCharacter Co., Ltd. (spearheaded by CEO Minsu Song) has recently signed with a renowned brand marketing and licensing agency, Rooh Entertainment(spearheaded by CEO Rutika Malaviya) as the licensing agency in India for CricketPang. Here…

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Brand Licensing Character Licensing Collaborations Food Licensing 

Warner Bros. Consumer Products and Entergage Launch Scooby-Doo EATS

Warner Bros. Consumer Products and Entergage Launch Scooby-Doo EATS, Introduce Original Farm to Plate Options to the Frozen Food Aisles Looks Like We’ve Solved the Healthy Frozen Food Mystery Writers Joe Ruby and Ken Spears created the original series, Scooby-Doo, Where Are You! for Hanna-Barbera Productions in 1969. Nathen Mazri, world’s youngest Scooby-Doo licensee known to develop unique food concepts dedicated for pop icon cartoons related to food does it again and decided to create healthy (Farm2Plate) & delicious food products for the hungry dog, Scooby-Doo Entergage Inc. in partnership…

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Character & Entertainment Character Licensing Sports Licensing Top News 

The Smurfs X Athletes Today Announces New Licensing Partnership For India.

Blue and small, standing only three apples tall, the Smurfs value team spirit and loyalty. They might be hard to tell apart at first, however, each Smurf has his or her own particularity.  The Smurfs X Athletes Today Announces New Licensing Partnership For India. The little blue characters have been entertaining generations of kids and families all around the planet and this new partnership with Athletes Today will contribute to expand their popularity and bring joy to the fans in India. Peyo’s beloved characters are set to make a high-profile…

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Justice League Brand & Lifestyle Brand Licensing Character Licensing Cosmetics Personal Care 

WOW Skin Science to Launch DC ‘Justice League’ personal & healthcare line

The brands’ licensing deal with Warner Bros Media is an integral part of their 5-year-growth plan WOW Skin Science to Launch DC ‘Justice League’ personal & healthcare line! WOW Skin Science is one of the fastest growing and proud Make-In-India skincare brands and they have launched an entire line of personal and healthcare products after acquiring the rights for ‘Justice League’ by Warner Bros Media. The range debuts with a line devoted to children’s’ wellness – and the brand will hold these rights for a total of two years, within…

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Character Licensing E-Commerce Entertainment Entertainment Licensing Intellectual Property Merchandise Licensing 

Toonz Media Group & Planet Superheroes bring together Chacha Chaudhary swag

“Tu janta nahi mera chacha kaun hai!!” When your Chacha is a superhero, you have the luxury to flaunt that kind of swag! Toonz Media Group and Planet Superheroes are now letting you do just that with a chic new array of Chacha Chaudhary branded products. Toonz, the exclusive merchandising and distribution license holders of the Chacha Chaudhary animated series, has teamed up with Planet Superheroes to bring premium Chacha branded products to fans across the country. Toonz Media Group & Planet Superheroes bring together Chacha Chaudhary swag Toonz had championed the adaptation of Cartoonist…

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Squish on HBO Character & Entertainment TV Series Licensing 

Federation Kids & Family strikes deal with HBO Max for SQUISH series

Premium kids content distributor Federation Kids & Family (part of Federation Entertainment) has finalized a deal with the WarnerMedia-owned HBO Max for the hilarious animated children’s comedy series Squish. Federation Kids & Family strikes deal with HBO Max for SQUISH series Federation Kids & Family has sold all 52 episodes of Squish to the US SVOD platform which is scheduled to start airing the series Q1 2021. “We are delighted to announce our first deal with HBO Max, a great partner and superb platform for Squish. This unique slapstick comedy is perfectly timed as younger viewers…

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tokidoki socks Brand & Lifestyle Character Licensing 

Best from “Socksville”: Balenzia presents tokidoki x Balenzia

Balenzia, the award-winning socks brand, presents yet another fascinating collaboration – tokidoki X Balenzia Best from “Socksville”: Balenzia presents tokidoki x Balenzia Balenzia is thrilled to announce its collaboration with tokidoki, the internationally recognised and iconic lifestyle brand that has amassed a cult-like following for its larger-than-life characters. The tokidoki x Balenzia collaboration includes range of socks and face-masks that are cool, cute, colourful, and high-fashion. In this latest edition, Balenzia presents to you a kaleidoscopic range of tokidoki fashion necessities! tokidoki means “sometimes” in Japanese, and was chosen by…

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Character & Entertainment Character Licensing 

Endemol Shine’s Mr. Bean partners with Black White Orange in India

Endemol Shine has signed a new brand licensing partnership of the long-running IP, Mr Bean, with the one of India’s leading brand licensing companies – Black White Orange Brands Pvt. Ltd. Endemol Shine’s Mr. Bean partners with Black White Orange in India The deal marks the first agency appointment for the iconic brand in India and will see the two companies work hand-in-hand to bring brand extension, creative ideation and merchandise to life. Mr. Bean, a series that has been celebrated for delivering some of the most iconic moments in…

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#LCExcl Interview Character Licensing Top News 

tokidoki is on a rise in India with new collection Only x tokidoki Masks

Licensing Corner had previously reported, tokidoki entered in India market just few days before the lockdown was announced! While most the brands have struggled, we are continuing to see tokidoki in its full action form accompanied by new collections capitalising on branded mask market! tokidoki is on a rise in India with new collection Only x tokidoki Masks  The limited edition of ONLYxtokidoki embraces Cool prints with a 3 ply anti-bacterial finish, wider coverage made with reusable & washable fabric! This masks are a definite must have to make that fashion…

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