Fashion Fashion Licensing 

“POP-TIMISTIC” dUCk X CHUPA CHUPS FASHION COLLECTION

Reading Time: 2 minutes Post Views: 415 “POP-TIMISTIC” dUCk X CHUPA CHUPS FASHION COLLECTION Perfetti Van Melle group has teamed up with prestigious Malaysian fashion company The dUCk Group, to create a colorful and “POPtimistic” apparel collection featuring the well-known brands dUCk x Chupa Chups. This is a bright, upbeat, and unique fashion collection. The complete line of apparel and scarf accessories features the Chupa Chups flower-power pattern, based on the iconic logo designed by famous Spanish artist Salvador Dalí. This good-vibes, vibrant collection includes dresses, blouses, pants, skirts, twillies, and scarves made from…

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Fashion Fashion Licensing Know-How 

How ONLY is betting big on licensing & what can other brands learn

Reading Time: 4 minutes Post Views: 353 How ONLY is betting big on licensing & what can other brands learn ONLY India is known for its impeccable quality and unique style, in the last 1 year ONLY has been able to resonate with style-conscious young women through exclusive licensing collaborations. Despite the pandemic, ONLY is thriving and the reason for its growth is their ultimate leap of faith in licensing.  We have listed all the major collaborations of the brand that have gotten an overwhelming response in India so that other brands can learn…

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Character Licensing Fashion 

Only India, partners with Disney to launch Mickey Mouse apparels 

Reading Time: < 1 minute Post Views: 274 Only India, partners with Disney to launch Mickey Mouse apparels  Bestseller apparel brand Only launches a new Mickey Mouse collection in partnership with Disney. The garments in the collection include shorts, shirt dresses, t-shirts, and skirts. All items will have the iconic Mickey Mouse character on them. The designs are quirky and fun.  Every garment would carry the oversized logo and scribbled designs, which would make the silhouettes bold and youthful. Pieces in this collection can be transformed from loungewear to work from home outfits easily. The…

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