Apparel Licensing Brand & Lifestyle Fashion Fashion & Accessories 

The Official Humans of Bombay Merch is now available on Souled Store 

Reading Time: 2 minutes Post Views: 619 The Official Humans of Bombay Merch is now available on Souled Store  After building a community of over 2.29 million people, Humans of Bombay have finally launched their new collection #ImKindDontMind in partnership with Humans of Bombay.  What started as the team of storytellers is now a full-fledged company on a mission to accept and celebrate diversity.  The #ImKindDontMind collection is an ode to the power people hold to inspire each other positively by (quite literally) wearing their heart on their sleeves and becoming a constant reminder to those…

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Fashion 

Discovery’s new apparel range is now live on Myntra

Reading Time: 2 minutes Post Views: 525 Discovery’s new apparel range is now live on Myntra Discovery Communications India unveiled a clothing line – Discovery Adventures X Roadster Life Co., in partnership with its licensing agent Black White Orange. The range is tailored for the Indian market and is ready to shop on Myntra. The apparels in the capsule carry forward the spirit of discovery and exploration with long-standing outdoor values in mind, whilst reflecting the core DNA of the brand Roadster Life Co.   After a thorough understanding of the needs of modern men and women, the range aspires…

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Brand & Lifestyle Fashion 

JACK AND JONES X PACMAN capsule is out now

Reading Time: 2 minutes Post Views: 548 JACK AND JONES X PACMAN capsule is out now The new Jack and Jones X Pacman capsule collection has unmatched quality and exemplary style and went off the shelf within minutes of its launch. Jack and Jones have proven to be the flagbearer of quirky collections. This time it has taken everything a notch higher with its collaboration with PAC-MAN.  The new collection caters to the varied yet discerning taste of the modern man. It brings back the vintage element by reintroducing the arcade game PAC MAN…

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Apparel Licensing Fashion 

Sabyasachi x H&M collection will hit the stores on Aug 12

Reading Time: 2 minutes Post Views: 598 Sabyasachi x H&M collection will hit the stores on Aug 12 Renowned designer Sabyasachi has partnered with Swedish fast-fashion brand H&M to launch a brand-new collection “Wanderlust.” The collection would showcase classical Indian silhouettes and rich hand-crafted textile that Sabyasachi specializes in. Fans could purchase the pieces in this collection from selected H&M stores from the 12th of August onwards. The designs are available in mint colors and have light floral patterns on them. The collection starts from Rs 799 and ranges to Rs 9,999. “I am…

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Fashion 

Haven came out with new Mr. Men Little Miss Kids Range

Reading Time: < 1 minute Post Views: 461 Haven came out with new Mr. Men Little Miss Kids Range Haven Global entered into a licensing agreement with Mitch Dowd to launch a new apparel range called Mr. Men Little for Big W, the collection is a tribute to the iconic brand which completed its 50th anniversary in 2021. This collection includes coveralls for bub, t-shirts for toddlers, dresses, and a bunch of other options ideal for busy and active children. The apparel would be available at Big W stores. The collection promises to evoke a…

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Fashion Fashion Licensing 

“POP-TIMISTIC” dUCk X CHUPA CHUPS FASHION COLLECTION

Reading Time: 2 minutes Post Views: 975 “POP-TIMISTIC” dUCk X CHUPA CHUPS FASHION COLLECTION Perfetti Van Melle group has teamed up with prestigious Malaysian fashion company The dUCk Group, to create a colorful and “POPtimistic” apparel collection featuring the well-known brands dUCk x Chupa Chups. This is a bright, upbeat, and unique fashion collection. The complete line of apparel and scarf accessories features the Chupa Chups flower-power pattern, based on the iconic logo designed by famous Spanish artist Salvador Dalí. This good-vibes, vibrant collection includes dresses, blouses, pants, skirts, twillies, and scarves made from…

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Fashion Fashion Licensing Know-How 

How ONLY is betting big on licensing & what can other brands learn

Reading Time: 4 minutes Post Views: 631 How ONLY is betting big on licensing & what can other brands learn ONLY India is known for its impeccable quality and unique style, in the last 1 year ONLY has been able to resonate with style-conscious young women through exclusive licensing collaborations. Despite the pandemic, ONLY is thriving and the reason for its growth is their ultimate leap of faith in licensing.  We have listed all the major collaborations of the brand that have gotten an overwhelming response in India so that other brands can learn…

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Character Licensing Fashion 

Only India, partners with Disney to launch Mickey Mouse apparels 

Reading Time: < 1 minute Post Views: 764 Only India, partners with Disney to launch Mickey Mouse apparels  Bestseller apparel brand Only launches a new Mickey Mouse collection in partnership with Disney. The garments in the collection include shorts, shirt dresses, t-shirts, and skirts. All items will have the iconic Mickey Mouse character on them. The designs are quirky and fun.  Every garment would carry the oversized logo and scribbled designs, which would make the silhouettes bold and youthful. Pieces in this collection can be transformed from loungewear to work from home outfits easily. The…

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