Brand Licensing Merchandise Licensing 

Baby Shark merchandise will now be available in India

Reading Time: 2 minutes Post Views: 600 Baby Shark merchandise will now be available in India A good day for Baby Shark fans as the most iconic earworm will now be up for sale for young Indians. Viacom 18 has signed an exclusive deal with Pinkfong to leverage the young audience. They have now launched an extensive range of Baby Shark merchandise to bring the characters to life. The price range is kept in a way that it would fit the budget of every Indian household. With 7+ licensees appointed across 10+ categories and…

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Brand & Lifestyle Brand Licensing 

Brand Licensing Europe and Licensing International launch Licensing U

Reading Time: 2 minutes Post Views: 505 Brand Licensing Europe and Licensing International launch Licensing U  Brand Licensing Europe (BLE) in partnership with industry trade association Licensing International, is launching Licensing U for Europe: a one-stop-shop education program about the $292bn licensing industry for newcomers and experienced professionals. Licensing U will take on a fully virtual format with the content being available to view on demand for three months from 22 November 2021 allowing delegates to engage with and return to the content at a time that best suits them. Early bird discounts are available from now until…

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Brand Licensing Collaborations 

WildBrain CPLG secures a deal with footwear company 33 Joints

Reading Time: 2 minutes Post Views: 613 WildBrain CPLG secures a deal with footwear company 33 Joints New footwear collectio n available across UK and Europe marks a first for OSPREY LONDON WildBrain CPLG, one of the world’s leading entertainment, sport, and brand licensing agencies, has secured a deal with footwear company 33 Joints for a collaboration with the luxury British leather goods brand, OSPREY LONDON. This partnership marks OSPREY LONDON’s first entrance into the footwear category, with the initial capsule Spring/Summer collection performing well across the UK and Europe, to be followed by a second Autumn/Winter…

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Brand Licensing Publication Licensing Publishing 

Applause buys rights over Amar Chitra comics 

Reading Time: 2 minutes Post Views: 739 Applause buys rights over Amar Chitra comics Aditya Birla group-led Applause Entertainment announced their flagship partnership with Amar Chitra Katha on their Instagram. The content management studio has acquired the license of the entire catalog which has over 400 Amar Chitra Katha tiles. The comic gallery would now be transformed into high-quality animated videos, tailor-made for the international audience. Chitra Katha library is voluminous and is available in over 20 languages. It covers all the epics mythologies, fables, and stories of brave heart popular in the Indian…

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Brand Licensing 

Igloo coolers would now feature the NFL teams 

Reading Time: < 1 minute Post Views: 446 Igloo coolers would now feature the NFL teams  Igloo is coming out with a new collection of Little Playmate coolers that would include all 32 NFL teams. Brian Garofalow, Chief Marketing Officer, Igloo, said, “Teaming up with NFL, America’s most popular sports league, is a huge win and the perfect matchup for us at Igloo, the most recognizable cooler brand in the USA.” “Each NFL Little Playmate cooler is specially designed for every team and manufactured in the USA at our Texas factory, giving NFL fans all…

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Corporate Brand Entertainment Licensing 

Sony Pictures acquires Crunchyroll anime business for 1.175 billion dollars

Reading Time: 2 minutes Post Views: 585 Sony Pictures acquires Crunchyroll anime business for 1.175 billion dollars Sony Pictures Entertainment Inc. (SPE) acquires AT & T’s Crunchyroll anime business for 1.175 billion dollars. Crunchyroll will now be a part of the Sony Funimation venture. This would give viewers the chance to experience a “unified anime subscription.” Crunchyroll is a premium anime direct-to-consumer service with 5 million SVOD subscribers and growing.  It serves 120 million users who are based in over 200 countries offering AVOD, mobile games, manga, events merchandise, and distribution. The deal provides…

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Brand Licensing Merchandise Licensing 

ISRO has its own merch now

Reading Time: 2 minutes Post Views: 793 ISRO has its own merch now Following the footsteps of US space organization NASA, the Indian Space Research Organisation (ISRO) has announced its own merchandising program for the general public. This is done to create awareness about space and technology. Through the program, customers will be able to procure customized space-themed merchandise. ISRO would partner up with multiple organizations to bring forward the products at the most cost-effective price. The merch has been designed by  Brand management and licensing company, Black White Orange (BWO) and it celebrates…

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Corporate Brand 

Video Meme Creation takes giant leap forward with Rizzle’s Titan

Reading Time: < 1 minute Post Views: 493 Video Meme Creation takes giant leap forward with Rizzle’s TitanVideo Meme Creation takes giant leap forward with Rizzle’s Titan Rizzle, India’s No. 1 innovative short videos platform, introduces yet another unprecedented AI-ML-powered creation experience: Titan. Made-in-India short video app Rizzle is once again radically redefining the art of video creation. Rizzle’s latest video creation experience, Titan, introduces industry-first templates that provide users the ability to insert themselves into novel environments. Using body extraction, the users can place themselves in whimsical scenarios and play around with sizes and…

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Chupa Chups Lolipop Brand Licensing Food Licensing 

UNILEVER LAUNCHES THE FIRST LOLLIPOP ON ICE WITH CHUPA CHUPS

Reading Time: < 1 minute Post Views: 902 UNILEVER LAUNCHES THE FIRST LOLLIPOP ON ICE WITH CHUPA CHUPS UNILEVER, the leading food company known to create great new products that consumers love, has launched a new Chupa Chups ice cream nationwide in Italy this May. The range of cute mini ice creams is not only inspired by three of the brand’s most popular flavours – lemon, strawberry and cola – for the first time they also recreate the actual shape and size of the Chupa Chups XXL lollipops. The surprising format and the delicious taste…

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Tommy Blast from the past jeans capsule Apparel Licensing Brand & Lifestyle Brand Licensing Fashion Licensing 

TOMMY HILFIGER PARTNERS WITH VIACOMCBS CONSUMER PRODUCTS

Reading Time: 2 minutes Post Views: 813 The one-of-a-kind collection features ‘90s and ‘00s pop culture icons with fan-favorite TOMMY JEANS styles. TOMMY HILFIGER PARTNERS WITH VIACOMCBS CONSUMER PRODUCTS ON A BLAST FROM THE PAST TOMMY JEANS CAPSULE Tommy Hilfiger, owned by PVH Corp. [NYSE: PVH], announced the launch of A Blast From The Past capsule in partnership with ViacomCBS Consumer Products. Launched on June 3rd, the collection taps into TOMMY JEANS’s long history of pop culture collaborations, featuring iconic characters and logos from Nickelodeon and MTV across a range of T-shirts, sweats, and…

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