boAt collaborates with DC Comics to release a variety of unique products designed specially for DC Fans.
When two powerhouse brands collaborate, the result is sure to be magnificent. This is what happened when India’s leading earwear brand, boAt, and Warner Bros Consumer Products & DC came together to create superhero theme audio wear designs products under boAt | DC.
boAt And DC Comics Collaborate to Launch New Audiowear Designs
The iconic characters of Batman, Superman & Wonder Woman are selected for th
is one of a kind campaign. boAt’s top-performing audio wears, including Airdopes 131, Rockerz 450 & Stone 190, are freshly dipped in the new DC skins of the Trinity.
From raging red like Wonder Woman to the dark aesthetic of Batman, these products have been painted with the coolest designs for you to don. One of the best kept secrets of this collaboration is Airdopes 441 Pro which comes in a special Batman edition.
Both Mr. Aman Gupta, the co-founder & CMO of boAt and Mr. Vikram Sharma the Head of Consumers Advertising and Partnerships, Warner Bros. have expressed how ecstatic they are with this new alliance.
Aman Gupta,Co-founder, and CMO of boAt mentioned “I feel extremely excited to announce our partnership with Warner Bros. Consumer Products and reveal our DC-themedboAt audio wear. DC Super Heroes are some of the most loved and watched characters across several age groups. We feel our boAthead community would really appreciate this truly unique collection.”
Sharing his thoughts on the partnership, Vikram Sharma, Head of Consumer Products, Advertising & Partnerships, Warner Bros. Discovery India, Southeast Asia & Korea, said, “We always endeavor to bring our iconic characters to fans through fun and engaging collaborations and we knowthe association with boAt willgive DC fans in Indiaan opportunity to bring the imagination of the DC Multiverse into their lives. We are sure they will enjoy this exclusive range.”
This new collection combines the epic characters Batman, Superman, and Wonder Woman with boAt’s superior technology. The new collaboration will give the Indian market a way to be closer to the massive DC Multiverse for the first time. The collection and its offerings have been carefully curated and thoughtfully designed to synergize with all the characters and their unique attributes. The iconic association is an outcome of extremely similar audiences of DC and boAt, who are on the lookout for powerful and inspiring consumer durables; the ones who adorn an individual style and seek perfection in every move they make.
The DC themed collection will be available on boat-lifestyle.com starting 18th June, 12pm.