Genius Brands International, continues to grow its line-up of key licensing partners in support of the 2019 retail launch of its new original preschool brand, Rainbow Rangers, with multiple new key partner appointments for the US.
The products include Berkshire Fashions for outerwear, Disguise for Halloween costumes, and Ceaco for puzzles. Currently in production on season one, the CGI-animated series, Rainbow Rangers, is slated to premiere in fall 2018 on the Nickelodeon’s Nick Jr.
The Rainbow Rangers’ retail program will begin rolling out in the US in late spring 2019, continuing through back-to-school and holiday.
Genius Brands has built an impressive team of partners for Rainbow Rangers led by global master toy partner Mattel, Inc, and global master publisher Macmillan Children’s Publishing Group for its Imprint label.
Additional partners include Bentex (master apparel), Dynacraft (bikes, trikes, scooters and wagons), Global Brand Group’s American Marketing Enterprises (sleepwear), Global Design Concepts (bags, backpacks), GBG Socks dba Planet Sox (socks and legwear), Handcraft MFG (packaged underwear), H.E.R. Accessories (hair and jewelry accessories), Jay Franco Mfg. (bedding and bath), Kiddieland (foot-to-floor ride-on toys), Kittrich/inkology (room décor, stationary and school supplies), Kid Galaxy (bubble toys) and T.A.S.T.E. Beauty (health and beauty products).
Genius Brand’s SVP of Global Consumer Products Lloyd Mintz said, “We have top-tier partners developing products that speak to the core attributes of the brand—girl power, true diversity, environmental responsibility, teamwork, and more and are confident that Rainbow Rangers has all of the ingredients to be a breakout hit in 2019 and beyond.”
The Rainbow Rangers series follows the thrilling rescue-based adventures of seven 9-year-old girls who are Earth’s first responders, protecting people, animals, resources, and the natural beauty of our world. The Rainbow Rangers, who live in the magical land of Kaleidoscopia at the other side of the rainbow, have their own distinctive personalities and superpowers. Whenever there’s trouble for the people or animals of Earth, our seven heroines zoom into action and ride their Spectra Scooters across the rainbow to save the day.
“Berkshire is thrilled to continue building our partnership with Genius Brands with their exciting new property, Rainbow Rangers, that teaches empowerment to young girls through action and teamwork,” said Richie Dweck, EVP, Berkshire Fashions.
Rainbow Rangers is about empowering and encouraging girls to take action and make a difference in their own homes and neighborhoods to improve and safeguard the planet.
Boasting a unique and highly-accomplished team of creators from the animated motion picture world, Rainbow Rangers’ creative development and production team includes Rob Minkoff (Disney’s The Lion King director), Shane Morris (Disney’s Frozen co-writer), Tim Mansfield and New York Times Bestselling author and Emmy-nominated writer Elise Allen (Dinosaur Train, Lion Guard, Barbie specials) who is serving as head writer and co-creator.
Headquartered in Beverly Hills, California, Genius Brands International, Inc. is a leading global media company developing, producing, marketing and licensing branded children’s entertainment properties and consumer products for media distribution and retail channels.