The Royal Challengers Bangalore (RCB) has announced HP Inc India as their principal sponsor for the upcoming 11th edition of Indian Premier League (IPL).
As part of the partnership, HP will have visibility across retail outlets, on-ground activations, team jersey and will feature in promotions and activations led by RCB team and management. Further, on the other hand, RCB players will be visible in HP led promotional activations.
“HP is proud to be partnering with Royal Challengers Bangalore (RCB) and this association will help us connect with consumers across segments, age groups and geographies in India,” said Sumeer Chandra, Managing Director, HP Inc. India.
Wishing Virat Kohli and the RCB team a very successful T20 season, Chandra expects that this association will provide further impetus to technology adoption in the country.
With this collaboration, HP aims to connect with millions of consumers across India as the leading technology provider.
RCB chairman, Amrit Thomas said, “We are very happy to welcome on board HP India, leaders in technology and a brand that is synonymous with creating fantastic experiences for everyone, something very similar to the DNA of Royal Challengers Bangalore.”