Marie Claire, the French Beauty and fashion magazine has joined forces with Optiline Eyewear to launch Marie Claire Eyewear collection. The partnership was facilitated by Bradford License India, the official representative for Marie Claire in India.
Priced between Rs. 2,950 to Rs. 3,850, the Marie Claire eyewear collection will be available on one of the biggest e-commerce site — Flipkart.com.
The line includes chic shapes, styles and colors in vogue with an international look and feel. Saturated colours, neutral watered-down color tones add to the subtle, yet refined look. In addition, the exclusive eyewear collection includes both sun-glasses and opticals.
Commenting on the association, Marie Claire Eyewear collection, Roberto Bre, Director, Private Collection & Co. said, “Optiline Eyewear has done a fantastic job and we are very happy to work with them. In terms of collection, we want to be at affordable price points with an imprint of style and quality.”
“Marie Claire is very popular brand in women segment. They are becoming quite aggressive and increasing the presence in global markets. With such brand presence, and more categories opening up, that kind of brand recognition translates into better presence in optical outlets,” said Jatin Shah, Director, Optiline Eyewear Pvt. Ltd.
“We have tried to make great products imbibing the DNA of Marie Claire. The team at Marie Claire has entirely supported us in marketing,” added Shah.
With its presence in Indian retail since 2016, Marie Claire has done successful extensions with Harpa for women’s apparel and Rubans for fashion jewellery.