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IPL 2018: Samsung, Burger King join hands with Mumbai Indians

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Samsung has signed up as the Principal Sponsor of Mumbai Indians.

Samsung, which is India’s most trusted brand, will also be seen on the perimeter boards and the player dugout. At the Wankhede Stadium, the home ground of Mumbai Indians, the North Stand has been designated Samsung North Stand.

During the tournament, Samsung’s official online store Samsung shop will run a Twenty20 themed sale of mobile products from April 12-14, 2018 where first 50 orders from Mumbai will get IPL match tickets.

Commenting on the association, Ranjivjit Singh, Chief Marketing Officer, Samsung India, said, “Samsung and Mumbai Indians have a lot of similarities as a brand. Both brands are consistent and are very visible. Mumbai Indians is the only team in the league that has won the IPL three times. Samsung is the most loved and trusted brand in India and has been No. 1 across categories for many years. We are excited to be the Principal Sponsor of Mumbai Indians and are sure the coming together of two top brands will bring even more excitement to the IPL and to all cricket lovers around the world.”

Moreover, Burger King is also launching a targeted brand campaign and a partnership with current crown-bearers and reigning IPL champions. Burger King has associated with Mumbai Indians to become the exclusive category partner for the team, who will proudly sport the Burger King logo as part of their outfits.

According to a report in the Indiantelevision.com, Burger King will also initiate a program. Titled ‘Sixes For Kings’, the fast-food joint will donate meals equivalent to the number of sixes hit by the team players during the whole IPL season to a charitable cause. Moreover, Burger Kings will also select fans through a digital initiative programme at a Mumbai outlet.

Commenting on the partnership, Burger King CMO India Kapil Grover said, “With this, we are providing an opportunity for customers to walk in our store and taste our delicious burgers at an unbeatable price – two crispy veg burgers for Rs 59 and two crispy non-veg burgers for Rs 79.”

Also, famous online destination for customized products ‘The Souled Store’ becomes partner for the sale of official Mumbai Indians merchandise. The exclusive merchandise will have the Mumbai Indian’s official logo to confirm authenticity or genuineness of the product.

The products include official practice jersey, Doodle backpacks, travel and official jersey, official fan jersey, badges, mugs and more

The 11th edition of the popular Indian Premier League (IPL) is scheduled to begin on April 7 and continue till May 27, 2018, with the first match between Mumbai Indians and Chennai Super Kings.

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  1. […] RCB’s first match is scheduled for April 8 with the Shah Rukh Khan-owned Kolkata Knight Riders. […]

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