Brand Licensing Merchandise Licensing 

Baby Shark merchandise will now be available in India

Reading Time: 2 minutes Post Views: 1,494 Baby Shark merchandise will now be available in India A good day for Baby Shark fans as the most iconic earworm will now be up for sale for young Indians. Viacom 18 has signed an exclusive deal with Pinkfong to leverage the young audience. They have now launched an extensive range of Baby Shark merchandise to bring the characters to life. The price range is kept in a way that it would fit the budget of every Indian household. With 7+ licensees appointed across 10+ categories and…

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Merchandise Licensing 

ONE ANIMATION’S ODDBODS LANDS IN ARGOS 

Reading Time: < 1 minute Post Views: 674 ONE ANIMATION’S ODDBODS LANDS IN ARGOS  New deal with UK retailer for an exclusive product range spanning plush, apparel and dress-up Award-winning content creation, distribution and licensing studio One Animation has secured a new deal with the UK retailer Argos for its hit CG-animated property Oddbods. Starting this month, an exclusive range of Oddbods merchandise spanning plush, apparel, and dress-up will be launched at Argos and Sainsbury’s stores and online.  The phased Oddbods range roll-out will be kicked off with the launch of Pogo and Fuse plush…

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Brand Licensing Merchandise Licensing 

ISRO has its own merch now

Reading Time: 2 minutes Post Views: 1,463 ISRO has its own merch now Following the footsteps of US space organization NASA, the Indian Space Research Organisation (ISRO) has announced its own merchandising program for the general public. This is done to create awareness about space and technology. Through the program, customers will be able to procure customized space-themed merchandise. ISRO would partner up with multiple organizations to bring forward the products at the most cost-effective price. The merch has been designed by  Brand management and licensing company, Black White Orange (BWO) and it celebrates…

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Character Licensing E-Commerce Entertainment Entertainment Licensing Intellectual Property Merchandise Licensing 

Toonz Media Group & Planet Superheroes bring together Chacha Chaudhary swag

Reading Time: 3 minutes Post Views: 2,436 “Tu janta nahi mera chacha kaun hai!!” When your Chacha is a superhero, you have the luxury to flaunt that kind of swag! Toonz Media Group and Planet Superheroes are now letting you do just that with a chic new array of Chacha Chaudhary branded products. Toonz, the exclusive merchandising and distribution license holders of the Chacha Chaudhary animated series, has teamed up with Planet Superheroes to bring premium Chacha branded products to fans across the country. Toonz Media Group & Planet Superheroes bring together Chacha Chaudhary swag Toonz had championed the…

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Merchandise Licensing Toys & Games 

Cobi Toys produces a scale model of Concorde

Reading Time: < 1 minute Post Views: 3,750 The recently launched kit is already a best-seller for leading European toymaker Cobi, one of Europe’s best-known makers of high-quality model kits, has announced the launch of a new Concorde scale model. It is based on Concorde tail number G-BBDG, one of the original development aircraft, which is on display at Brooklands Museum in Surrey. Brooklands is the home of the former aircraft factory that played a key role in the development and production of Concorde, as well as the site of the world’s first purpose-built motor racing circuit.  …

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Merchandise Licensing Retail 

Ginsu Partners with JRL Group to launch a brand licensing program

Reading Time: < 1 minute Post Views: 2,572 Ginsu, one of the most well-known brands in the cutlery industry, has partnered with JRL Group, naming them as the brand’s exclusive licensing agency. Going forward JRL Group will be charged with developing and managing a strategic licensing program across multiple categories. Ginsu knife sets have been a mainstay in the cutlery industry since its launch in 1978.  Ginsu became a household name because it was one of the very first brands to market directly to consumers. It has even been said that Ginsu was the innovator…

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Merchandise Licensing Sports 

The Rolling Stones and The NFL League unite for a co-branded merchandise partnership

Reading Time: 2 minutes Post Views: 3,026 The Rolling Stones have historically been a savvy marketing machine, churning out creative lines of merchandise over the course of their 57-year run as “The World’s Greatest Rock ’n’ Roll Band.” Their current “No Filter” tour of North America is no exception. Bravado, the Stones’ exclusive brand management and merchandising vendor and part of Universal Music Group, signed a short-term deal with the NFL to sell co-branded tour T-shirts and fashion football jerseys. The tour includes stops at 13 NFL stadiums this summer, and the merchandise will…

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Merchandise Licensing 

Australia Ninja Warrior Licensed Merchandise Launches

Reading Time: < 1 minute Post Views: 3,706 Australia Ninja Warrior, which has dominated primetime viewing across Australia, has launched a range of exclusive branded merchandise. Leading brand extension agency, Asembl, has brokered a deal between Nine and the Australian sportswear company, BLK, to launch an extensive Australia Ninja Warrior branded sports apparel collection. Available now, merchandise includes men’s and womens T-shirts, shorts, singlets, beanies, cap and hoodies, tees and cap for kids, as well as branded water bottles.    The range is supported by a dedicated online retail platform, social media and a billboard during broadcast…

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Character & Entertainment Merchandise Licensing 

Filippo Laterza and MDL present: The Angry Birds Movie 2 fashion collection!

Reading Time: 2 minutes Post Views: 2,403 Maurizio Distefano Licensing (MDL), which has been appointed to manage the worldwide rights for the talented young Italian stylist Filippo Laterza, has announced the launch of a new Filippo Laterza collection. It’s themed around the new movie inspired by the globally successful property Angry Birds, which is also represented by MDL. Born in 1995, Filippo Laterza grew up in a family of tailors and was at home in the world of fabrics and hand-made from an early age. After fashion school, where his prints won numerous prizes,…

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Fashion Licensing Merchandise Licensing 

Kiabi and Chupa Chups team up for a colourful range of t-shirts

Reading Time: < 1 minute Post Views: 2,515 This summer Chupa Chups, the most iconic lollipop brand, has teamed up with the popular French retailer Kiabi to develop a colourful range of t-shirts to make the whole family happy. The fun collection offers different colour variations of the iconic and eye-catching logo designed by the artist Salvador Dalí. Now parents and children who want to share their style have the perfect mini me collection to create a sweet vibe in the air!   The lifestyle t-shirts for teens and families are available all around Europe…

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