Character & Entertainment Character Licensing Sports Licensing Top News 

The Smurfs X Athletes Today Announces New Licensing Partnership For India.

Blue and small, standing only three apples tall, the Smurfs value team spirit and loyalty. They might be hard to tell apart at first, however, each Smurf has his or her own particularity.  The Smurfs X Athletes Today Announces New Licensing Partnership For India. The little blue characters have been entertaining generations of kids and families all around the planet and this new partnership with Athletes Today will contribute to expand their popularity and bring joy to the fans in India. Peyo’s beloved characters are set to make a high-profile…

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Wrogn Virat Kohli Brand & Lifestyle Collaborations 

WROGN has announced the launch of a new collection – Animal Planet X WROGN

USPL’s apparel line Wrogn, in association with wildlife channel Animal Planet, has announced the launch of a new collection – Animal Planet X WROGN. The apparel range aims to underline the cause of endangered species. “I’ve been associated with Wrogn since inception and we take some exciting initiatives season after season. I couldn’t be happier that Wrogn is taking a step in the direction of creating awareness around animal endangerment,” said Kohli. Conceptualised by Black White Orange, Animal Planet’s licensing arm, each style in the range portrays an endangered animal…

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Adidas Sauce Collection Celebrity Licensing Collaborations Food Licensing Sports Licensing 

Adidas, McDonalds ‘Saucy’ Collab with NBA Players

Adidas and NBA players James Harden, Damian Lillard and Tracy McGrady have teamed with McDonald’s to release a new line of shoes and apparels. Adidas, McDonalds ‘Saucy’ Collab with NBA Players Adidas and McDonald’s are introducing the Sauce Pack, a collection of shoes and apparel inspired by basketball stars and McDonald’s sauces. The deal was brokered by The Joester Loria Group, which represents McDonald’s. “When you come across a hooper with a unique aura and style of play, we say they have sauce,” the companies said in a statement. “It’s every player’s goal to develop their own…

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Character & Entertainment Character Licensing Game Licensing 

Hello Kitty and Tokidoki collaborate on new Globematcher game by Bitbuu

For the first time, global character and lifestyle brands star together in a mobile game Sanrio, a lifestyle brand that is best known for pop icon Hello Kitty, and tokidoki, the global pop-culture brand famous for its larger-than-life characters, are announcing the release of their new digital game in collaboration with Bitbuu Games by Mars1982 Ltd. Bitbuu Games by Mars1982 Ltd is a successful designer and developer of a wide range of video games across multiple platforms using 3D, 2D, augmented reality and virtual reality. Sanrio and Tokidoki decided to collaborate on a video…

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Brand & Lifestyle Collaborations Sports Licensing 

NFL LAUNCHES APPAREL AND ACCESSORIES COLLABORATION WITH H&M

The National Football League (NFL) has announced a new collaboration with global fashion retailer H&M to launch men’s, women’s and children’s NFL-branded apparel and accessories, in a deal brokered by IMG. The products will be sold in more than 20 countries outside of the U.S, including the UK, China, Japan, Colombia, Germany, India, Mexico, South Korea and the Middle East.   The first capsule collection of men’s jackets, tops and loungewear is available in stores and online now, with women’s, children’s and accessories lines to follow next season. The collaboration…

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Character & Entertainment Collaborations 

Kong Studio’s announces second collaboration with IMAX

Kong Studio announced its second collaboration with IMAX, this time creating a digital animation spot to support the IMAX release of superhero origin film, “Shazam!” from Warner Bros. and New Line Cinema. The latest IMAX spot for ‘Shazam!’ was produced in collaboration with IMAX from Kong’s new East London studio in Walthamstow with sound design by Father Ltd. Traditionally animated using TV Paint and comped in After Effects, the style of the spot draws directly from the film’s origin and used classic comic book half tone and action effects. The…

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Celebrity Licensing Fashion & Accessories 

A dream collaboration: Jacqueline Lash by Huda Beauty is out now!

Finally! The Jacqueline Lash by Huda Beauty and Moi is out now. The beauty-blogger-turned-entrepreneur Huda Beauty had partnered with Bollywood actress and model Jacqueline Fernandez to release a line of eyelashes. In a first-of-a-kind collaboration, Huda Beauty x Jacqueline lashes launched on shophudabeauty.com on January 29. In a series of pictures, the actress took to the Instagram to reveal the lashes. Jacqueline shared a stunning picture on Instagram captioning, “Today’s the day!!!  I’m so excited that my lash collab with @hudabeauty, the Jacqueline Lash, is launching across the world! Make…

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Collaborations Sports 

LicenseWorks, Ironman launch product licensing program in India

LicenseWorks, a full-service strategic brand licensing agency has partnered with IRONMAN, a Wanda Sports Holdings company, to extend the Ironman, Iron Girl and Iron Kids brands in India to best-in-class manufacturers and retailers across all categories from apparel, footwear, and fitness equipment to healthy food alternatives. As per the agreement, LicenseWorks will develop a comprehensive execution strategy to enhance Ironman athletes’ and casual fans’ relationship with the brand beyond its events. This will allow consumers to engage and be inspired in new ways through the association with a world-class and…

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Fashion Licensing 

PUMA, Maybelline create athleisure-inspired collection

Sports brand PUMA is taking athleisure to the next level through collaboration with Maybelline. PUMA and Maybelline New York collaborated to launch their first-ever ‘PUMA x Maybelline special-edition collection’ which fuses beauty, fashion and sport into one high-performance makeup collection. PUMA x Maybelline’s makeup collaboration was designed with the always-on, do-it-all lifestyle of Generation Z and millennials top of mind. “Our young consumer today prioritizes an active lifestyle whether it be career, fitness or personally. She’s always on the go, never settles and needs high-performance products that keep up with…

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Collaborations Retail 

Stanley Lifestyles, Conde House to unveil unique Japanese products in India

Indian furniture retailer Stanley Lifestyles has collaborated with Japanese luxury furniture brand Conde House to unveil first of a kind Japanese product in India. The collaboration will bring Japanese woodwork and elegance to Indian home interiors’ market through Stanley’s GLE store in Bangalore. Commenting on the launch, Sunil Suresh, Founder of Stanley said, “Indian furniture manufacturers usually take their inspiration from European designs. However, the modern and millennial home dwellers in the country today yearn for a more minimalistic vibe in their personal spaces.  They want to create a simple,…

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