Brand Licensing Food & Drink Food Licensing Top News 


Reading Time: 2 minutes Post Views: 491 Baileys Deluxe Baked Cheesecake and Baileys Deluxe Chocolate Pudding First to Launch  ASEMBL TEAMS DIAGEO’S BAILEYS WITH SARA LEE FOR GAME-CHANGING DESSERTS Brand extension agency Asembl has teamed up Diageo’s Baileys with Sara Lee for a multi-year partnership of game-changing desserts. First to launch as part of the partnership are two delectable desserts – Baileys Deluxe Baked Cheesecake and Baileys Deluxe Chocolate Pudding – which are both now available in the chilled and freezer section of Coles stores across Australia. Delicious and indulgent, the Baileys Deluxe Baked Cheesecake…

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Brand Licensing Food Licensing 


Reading Time: 2 minutes Post Views: 966 Unilever Australia’s brand extension agency, Asembl has lined up the first ever licensed brand extension partnership for much-loved Weis brand – taking the fruity flavoured ice-cream icon out of the freezer for the first time in 65 years and into the muesli bar aisle with Bounce Foods. ASEMBL LINES UP FIRST EVER LICENSED BRAND EXTENSION FOR WEIS ICE-CREAM Weis’ exciting and delicious partnership with one of Australia’s leading healthy snacking brands, Bounce Foods,  rings in a new approach to snacking with four fruit and cream flavour-filled tasty…

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Character Licensing 

Archie Comics appoints Merchantwise for licensing in NZ, Australia

Reading Time: < 1 minutes Post Views: 3,441 Archie Comics has signed Merchantwise to serve as its licensing and merchandise representative in Australia and New Zealand. Archie Comics was first published in 1942, and has expanded into TV shows, movies and more since its creation, including the current TV series “Riverdale.” “It’s exciting to see timeless favorites reinvented for modern audiences. In its almost 80-year history, Archie Comics has sold billions of comics and branded merchandise. Now, with the success of ‘Riverdale’ and the new ‘Sabrina’ TV series on Netflix, Archie Comics characters are set…

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FB Gaming Platform Music Licensing 

Facebook inks major music licensing deal with Apra Amcos

Reading Time: < 1 minutes Post Views: 2,371 Australian performance and mechanical rights society Apra Amcos has signed a major licensing agreement with Facebook. The deal arrives after the social media giant secured long-term licensing agreements with all three major labels––Sony Music, Universal Music Group, and Warner Music as well as global digital rights agency Merlin, which represents over 20,000 indie record labels and distributors. “We are delighted to be working with Facebook to ensure the creative content of our members and affiliates that is used on the platform is fairly remunerated.” He added music…

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Merchandise Licensing Sports 

Tap’N’Play launches cricket trading cards in UK

Reading Time: < 1 minutes Post Views: 3,466 Australian sports collectible company Tap’N’Play is venturing into the U.K, launching the first mainstream cricket collectible in the region in more than 20 years. In a first of its kind, the ‘Official 2018 England Cricket Trading Cards’ showcases players in the England Test, Lions, ODI, T20 and Women’s squads. The ‘limited edition’ nature of the collection adds to the appeal, as does the high-quality production values, with the Stuart Broad ‘Patch Cards’ – featuring a patch of Broad’s Test jersey worn during the 2017 South Africa home…

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Character & Entertainment Character Licensing 

20th Century Fox, Krispy Kreme to bring Simpson’s pink D’ohnuts

Reading Time: < 1 minutes Post Views: 3,828 20th Century Fox and Krispy Kreme Doughnuts is all set to collaborate to release the first official “The Simpsons” D’ohnut bakery treat in Australia. To commemorate the occasion, the two companies will host a series of giveaway events, including complimentary d’ohnuts with the last name Simpson. The “Simpsons” D’ohnut features a classic Krispy Kreme original glaze doughnut dipped in strawberry-flavored white chocolate truffle with coloured sprinkles. The dish was modeled after Homer Simpson’s favorite snack. Homer Simpson’s iconic pink treat will be available to consumers in several…

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Character & Entertainment TV & Films 

BBC Worldwide secures licensees to develop products for “Hey Duggee” in Australia

Reading Time: < 1 minutes Post Views: 3,992 BBC Worldwide has inked a number of licensees to develop new products and events for its preschool property “Hey Duggee” in Australia, reported by the Global Licensing. ABC Shop has signed on to create an additional range of “Hey Duggee” soft lines this winter Designworks Clothing Company will also release a new collection of apparel in association with Big W. Winning Moves to launch a new line of branded toys, including branded versions of Junior Guess Who and Top Trumps. The Royal Easter Show and Foxtel are…

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Movie Licensing 

Walt Disney Company Australia ties up with Football Federation Australia for a set of Star Wars round

Reading Time: 2 minutes Post Views: 6,231   The Walt Disney Company Australia has tied up with Football Federation Australia for the Star Wars Round, a set of Star Wars-branded football matches ahead of the premiere of Star Wars: The Last Jedi in December. The event starting December 8 will take place during Round 10 of the A-League competition and will feature character appearances, big screen content, themed activities, special signage and giveaways. “Star Wars is one of the world’s most powerful brands and football is the world’s biggest sport,” says David Gallop, chief executive, FFA. “Like football, Star Wars has super…

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