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Author: licensing

Fashion & Accessories Uncategorized 

Greenlight introduces new lifestyle brand inspired by Sophia Loren

licensing

Reading Time: < 1 minute Post Views: 4,574 Greenlight has introduced a new lifestyle brand which has been inspired by the timeless beauty and elegance of Sophia Loren. Sophia Loren Home will include furniture, home décor and accessories (such as bed, bath, rugs and lighting), with Greenlight describing it as a reimagining of the classic glamour of Hollywood’s golden age. Greenlight, which has been the exclusive merchandise and advertising rights agent for Sophia since 2014 is working directly with her on the range, which will primarily target women aged 40+. Tamra Knepfer, senior vice president…

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Publishing 

Arty Mouse Publishing moving to Turkey

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Reading Time: < 1 minute Post Views: 4,542   Having secured a new partnership with EOLO to deliver a new line of educational toys and books to the region, Arty Mouse Publishing is moving to Turkey. EOLO will deliver a raft of toys and books for pre-schoolers that emphasises the company’s mission to enable kids to learn through play. Arty Mouse is a small character who is ‘big on creativity’ as he and his friends introduce simple creative skills that enable children aged three to six to express what they see in the world around…

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TV Series Licensing 

Cartoon Network in celebration to mark 20 years of the Powerpuff Girls

licensing

Reading Time: < 1 minute Post Views: 4,384 With Cartoon Network’s popular animated series The Powerpuff Girls turning 20 this year, the channel  has decided to kick off next month with a global rollout of new episodes. The brand is also planning a series of events and products slated to launch this year and continue into 2019. The superhero girls’ fourth sister Bliss will also return throughout the year. Since its debut in November 1998, The Powerpuff Girls has partnered with more than 150 licensing partners worldwide and has generated more than $2.5 billion in…

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TV Series Licensing 

DHX Media and Nickelodeon creating mayhem worldwide

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Reading Time: 2 minutes Post Views: 4,273 With a new international broadcast agreement for season one of the original DHX Media series, Massive Monster Mayhem, DHX Media and Nickelodeon are spreading mayhem worldwide.  As part of the new agreement, the mayhem will begin rolling out on Nickelodeon’s international channels beginning in 2018, with season one scheduled to premiere on the broadcaster’s Nordics, Australian and MENA channels in January. The series will roll out across remaining territories throughout the year. Following the show’s successful premiere on Nicktoons in the U.S., Nickelodeon International has picked it…

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Brand Licensing 

FirstCry.com in talks to buy India franchisee right for UK’s kids products brand Mothercare

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Reading Time: 2 minutes Post Views: 9,096 In a bid to bolster its presence in the growing kids’ products market, FirstCry.com is in talks to buy the India franchisee right for UK’s kids products brand Mothercare from DLF Brands. Among other global labels to change hands from DLF Brands, Mothercare is the latest brand after Mango, Forever 21and Sephora. While DLF Brands and FirstCry refused to talk on the same, Mothercare declined to comment on the story. “We are not doing any deal with FirstCry.com,” said Timmy Sarna, managing director of DLF Brands. Our…

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Collaborations 

DHX Brands teams up with National Day Nurseries Association

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Reading Time: 2 minutes Post Views: 4,151 DHX Brands has teamed up with the National Day Nurseries Association to create a new UK-wide campaign for pre-schoolers centred around ‘In the Night Garden’. Called Magical Memories, the campaign will highlight the social and emotional benefits that the popular pre-school series provides for children. It will reach around 6,000 nurseries and some 200,000 children across the UK and Ireland.   Inspired by In the Night garden’s characters Igglepiggle, Upsy Daisy and Makka Pakka, the campaign will help pre-schoolers create their own ‘magical memories’ through varied set…

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Merchandise Licensing 

Jolly Awesome making the most of two new Sanrio licensed lines

licensing

Reading Time: < 1 minute Post Views: 2,794 Stationery and greeting cards publisher Jolly Awesome has been seen displaying two new Sanrio licensed lines at Top Drawer last week. The company has new collections for both Hello Kitty and Gudetama. The Hello Kitty line features over 26 luxe foiled greeting cards designs to suit any occasion as well as notebooks and art prints. Hello Kitty herself also made a guest appearance at the show that was held at London’s Olympia. Meanwhile, the Gudetama line of cards, notebooks and art prints features a range of slogans…

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Event News 

Event Merchandising gearing up for Lumiere London

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Reading Time: 2 minutes Post Views: 3,678 Lumiere London is to take place between January 18 and 21 when more than 50 artworks will reimagine London’s architecture and streets, transforming the city into a dazzling nocturnal art exhibition. On that ground, Event Merchandising is readying for the return of the UK’s largest light festival havinworked on a range of glow in the dark products. To get into detail, the Merchandising company, in partnership with Artichoke and Visit London has produced a range of glow in the dark souvenir products including a guide book with…

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People 

Change of show runners in AMC’s zombie drama The Walking Dead

licensing

Reading Time: 2 minutes Post Views: 3,115 AMC’s zombie drama The Walking Dead is changing its show runners. According to reports, Scott Gimple will leave the role he has occupied since 2013 and will be replaced by Angela Kang who had previously worked on the show as a writer. This change of personnel comes at a time of falling ratings for The Walking Dead. The 7.9 million broadcast viewers of the mid-season finale last month was the lowest number since Season 2’s in 2011. This is in comparison to the 10.58 million viewers that watched the mid-season…

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Uncategorized 

Amazon in a content deal with Zee Music Co.

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Reading Time: 2 minutes Post Views: 3,798 Amazon has signed a content deal with Zee Music Company for the licensing content for its upcoming Amazon Prime Music service. Sources say that the deal will add over 450 film soundtracks in various languages as well as music from 250 independent artists. Amazon’s suite of Prime services in the US and other countries offer customers access to unlimited video and music streaming, unlimited photo storage, exclusive offers, free delivery offers as well as unlimited Kindle books. In India, the service is limited to Prime Video, exclusive…

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