Greenlight introduces new lifestyle brand inspired by Sophia Loren
Reading Time: < 1 minutes Post Views: 4,987 Greenlight has introduced a new lifestyle brand which has been inspired by the timeless beauty and elegance of Sophia Loren. Sophia Loren Home will include furniture, home décor and accessories (such as bed, bath, rugs and lighting), with Greenlight describing it as a reimagining of the classic glamour of Hollywood’s golden age. Greenlight, which has been the exclusive merchandise and advertising rights agent for Sophia since 2014 is working directly with her on the range, which will primarily target women aged 40+. Tamra Knepfer, senior vice president…
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