Author: licensing

Greenlight introduces new lifestyle brand inspired by Sophia Loren

January 18, 2018

Greenlight has introduced a new lifestyle brand which has been inspired by the timeless beauty and elegance of Sophia Loren. Sophia Loren Home will include furniture, home décor and accessories (such as bed, bath, rugs and lighting), with Greenlight describing it as a reimagining of the classic glamour of Hollywood’s golden age. Greenlight, which has […]

Arty Mouse Publishing moving to Turkey

January 18, 2018

Having secured a new partnership with EOLO to deliver a new line of educational toys and books to the region, Arty Mouse Publishing is moving to Turkey. EOLO will deliver a raft of toys and books for pre-schoolers that emphasises the company’s mission to enable kids to learn through play. Arty Mouse is a […]

Cartoon Network in celebration to mark 20 years of the Powerpuff Girls

January 18, 2018

With Cartoon Network’s popular animated series The Powerpuff Girls turning 20 this year, the channel has decided to kick off next month with a global rollout of new episodes. The brand is also planning a series of events and products slated to launch this year and continue into 2019. The superhero girls’ fourth sister Bliss […]

DHX Media and Nickelodeon creating mayhem worldwide

January 17, 2018

With a new international broadcast agreement for season one of the original DHX Media series, Massive Monster Mayhem, DHX Media and Nickelodeon are spreading mayhem worldwide. As part of the new agreement, the mayhem will begin rolling out on Nickelodeon’s international channels beginning in 2018, with season one scheduled to premiere on the broadcaster’s Nordics, […]

FirstCry.com in talks to buy India franchisee right for UK’s kids products brand Mothercare

January 17, 2018

In a bid to bolster its presence in the growing kids’ products market, FirstCry.com is in talks to buy the India franchisee right for UK’s kids products brand Mothercare from DLF Brands. Among other global labels to change hands from DLF Brands, Mothercare is the latest brand after Mango, Forever 21and Sephora. While DLF Brands […]

DHX Brands teams up with National Day Nurseries Association

January 17, 2018

DHX Brands has teamed up with the National Day Nurseries Association to create a new UK-wide campaign for pre-schoolers centred around ‘In the Night Garden’. Called Magical Memories, the campaign will highlight the social and emotional benefits that the popular pre-school series provides for children. It will reach around 6,000 nurseries and some 200,000 children […]

Jolly Awesome making the most of two new Sanrio licensed lines

January 17, 2018

Stationery and greeting cards publisher Jolly Awesome has been seen displaying two new Sanrio licensed lines at Top Drawer last week. The company has new collections for both Hello Kitty and Gudetama. The Hello Kitty line features over 26 luxe foiled greeting cards designs to suit any occasion as well as notebooks and art prints. […]

Event Merchandising gearing up for Lumiere London

January 17, 2018

Lumiere London is to take place between January 18 and 21 when more than 50 artworks will reimagine London’s architecture and streets, transforming the city into a dazzling nocturnal art exhibition. On that ground, Event Merchandising is readying for the return of the UK’s largest light festival havinworked on a range of glow in the […]

Change of show runners in AMC’s zombie drama The Walking Dead

January 17, 2018

AMC’s zombie drama The Walking Dead is changing its show runners. According to reports, Scott Gimple will leave the role he has occupied since 2013 and will be replaced by Angela Kang who had previously worked on the show as a writer. This change of personnel comes at a time of falling ratings for The Walking Dead. The […]

Amazon in a content deal with Zee Music Co.

January 17, 2018

Amazon has signed a content deal with Zee Music Company for the licensing content for its upcoming Amazon Prime Music service. Sources say that the deal will add over 450 film soundtracks in various languages as well as music from 250 independent artists. Amazon’s suite of Prime services in the US and other countries offer […]

Shopkins namaed #1 girls collectible property in Playset Dolls & Accessories segment

January 17, 2018

Four years ago, with the introduction of a tiny, grocery themed, collectible toy line called Shopkins, the toy industry was disrupted like never before. Since then, the brand has solidified itself as the biggest powerhouse Girls Franchise in the world, developing successful brand extensions into the fashion doll, doll house and vehicle play categories demonstrating […]

WBIE expands Scribblenauts gaming franchise

January 17, 2018

With Scribblenauts Showdown, a new video game featuring party game modes for up to four players, Warner Bros. Interactive Entertainment (WBIE) is expanding the Scribblenauts gaming franchise. The game will be available on March 6 on Nintendo Switch, PlayStation 4 and Xbox One. The game’s Showdown mode allows players to face off using card-based strategies. There are also a number […]

Toei Animation partners with Bandai Namco on a slew of new games

January 17, 2018

Toei Animation has partnered with Japanese video game developer and publisher Bandai Namco on a number of new games inspired by its animated series One Piece. The adventure show follows a pirate named Luffy as he searches for legendary treasure with his friends. On its part, Bandai Namco has decided to launch two new games inspired […]

Animasia Studio licenses character rights of Chuck Chicke to Sambill Park

January 17, 2018

Malaysia’s Animasia Studio has licensed character rights of Chuck Chicken to Sambill Park, a Malaysian mobile theme park business. The 52 x 11-minute series takes place on an island filled with chaos and birds. The characters will be featured in Chuck Chicken Junior Warriors Competition, a new multi-stage obstacle course competition for primary school students in Southeast Asia […]

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