Game Licensing 

China’s Tencent releases test-version of Game of Thrones game

Tencent Holdings has released a test version of a third-party developed smartphone game in China based on the US hit television show ‘Games of Thrones’. The game, titled “Game of Thrones: Winter is Coming”, was developed by Chinese games maker Yoozoo, Tencent Games said in a statement on its official WeChat account late on Wednesday. According to a Reuters report, the launch comes just weeks after Chinese authorities gave their approval to two batches of new video games after a freeze on approvals for most of last year that had…

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Brand Licensing 

Ralph Lauren eyes $500 million revenue from Greater China in 5 years

Ralph Lauren CEO Patrice Louvet has promised to open a store a week in China. Speaking on the sidelines of the New York Times Luxury Conference in Hong Kong last week, Louvet said stores are crucial for projecting the company as aspirational which is why Ralph Lauren China is committed to expanding its network despite widespread concerns over an economic slowdown. “We concluded that we are in the dream business. So, to some extent, we think we are closer to a company like Disney than we are to other apparel…

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Celebrity Licensing Collaborations Toys & Games 

Yoozoo Games collaborates with Sunny Leone for a mobile game

Celebrities never sighed away from limelight and partnerships, and the latest to join the bandwagon is Bollywood actress Sunny Leone. If a report in the Economic Times is to be believed, Chinese gaming giant Yoozoo Games (previously Youzu Interactive) has inked a three-year collaboration with Sunny Leone and Mumbai-based game development studio Gamiana for a mobile game. The game is slated to be launched worldwide by the end of this year. The main objective of the firm is to capture gamers in Tier-2 and tier-3 markets in India. The company…

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Merchandise Licensing 

Nickelodeon to open its largest indoor theme park in China

Viacom International Media Networks Asia unit has signed a deal for a Nickelodeon indoor theme park in China. The Mall of China attraction will include SpongeBob SquarePants, Dora the Explorer, the PAW Patrol gang, and the Teenage Mutant Ninja Turtles and other 29 attractions. The park will co-develop with the Mall of China, Jiayuan Group, China Creation Group and Triple Five Group. The theme park will also include Asia’s first tilting drop tower and the TMNT launch coaster, which will be the highest, fastest and longest indoor roller-coaster in the…

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Character & Entertainment TV & Films 

Benlai Pictures Studios, Alpha sign global master toy deal for ‘Super Builders’

China-based producer Benlai Pictures Studios has inked a worldwide master toy agreement with leading Chinese toy manufacturer, Alpha, for the upcoming animated preschool series ‘Super Builders’. Alpha will also be co-investing and producing the show, aiming to build another super IP after the success of its previous hit animated series Super Wings. The first toys will arrive at retail in Fall 2019 to coincide with the TV launch. The CGI series has been developed in partnership with French creative studio Something Big by Dan Berlinka and Sean Carson with scripts…

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Character & Entertainment 

eOne partners iQiyi to bring ‘Ben & Holly’ to China

Entertainment One (eOne) has teamed up with iQiyi to bring its preschool property “Ben & Holly’s Little Kingdom” to China. As per the agreement, the season one of “Ben & Holly’s Little Kingdom” will become available across iQiyi’s streaming platform, beginning early next month. Moreover, iQiyi will also manage the licensing rights for the property in the region, with a publishing launch set for this summer/fall followed by a larger merchandise rollout later in the year. Commenting on the association, Claire Ellis, vice president, licensing – Asia, family brands, eOne…

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Character Licensing 

eOne announces Alpha Group as master toy partner for PJ Masks in China

Entertainment One has named Alpha Group as the master toy partner for PJ Masks in China. The move has been taken to expand the pre-school property’s footprint across Asia for a wider audience reach. Recently, eOne announced Alpha Group as the master toy partner for its hit global preschool property, Peppa Pig, in China and will introduce an extensive new toy line in 2018 that will continue to fuel the brand’s accelerating growth in the market. As part of their strategy, Alpha plans to offer multiple price points across the…

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Character & Entertainment 

eOne announces Alpha Group as master toy partner for Peppa Pig in China

Entertainment One (eOne) unveils that Alpha Group is on board as master toy partner for its hit global preschool property, Peppa Pig, in China and will introduce an extensive new toy line in 2018 that will continue to fuel the brand’s accelerating growth in the market. As part of their strategy, Alpha plans to offer multiple price points across the range to give consumers more choice and value for money. The award-winning TV series made a strong broadcast debut in China in June 2015 on national broadcaster CCTV and is…

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Fashion & Accessories 

Paris Fashion Week: Manish Arora brings ‘Tuzki’ into the world of glitz and glamour

Turner’s popular emoticon, Tuzki, is all set to take the international world of glitz and glamour by storm. Turner India has announced a collaboration with Indian ace designer Manish Arora for the international launch of a special Tuzki-inspired fashion collection. Amidst the sunset hues and mystical midnight tones plucked from the robes of Merlin, you will spot China’s most famous emoticon, ‘Tuzki’ at the fall 2018 collection at Paris Fashion Week. The quirky rabbit adds a playful element to the eclectic mix. Launched as ‘Orange is the new Zen’, this…

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Event News 

Licensing Expo China to host its first China Licensing Awards

The Licensing Expo China will be held in Shanghai between July 18 to 20 this year when the expo floor will have more than 230 brands and licensing properties from animation, apparel, art and culture to food, games, entertainment and lifestyle brands. And, for the first time ever, the Expo will host China Licensing Awards that would reflect the growth of the market in the East. Among the many exhibitors heading to Shanghai next month will be Alpha Animation Brand Management, Angry Birds, Paul Frank, The Simpsons, the British Musuem, BBC…

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