Celebrity Celebrity Licensing 

“Rasode Maine Kaun Tha” Yashraj Mukhate announces the launch of his merch

Reading Time: < 1 minute Post Views: 451 “Rasode Maine Kaun Tha” Yashraj Mukhate announces the launch of his merch Shot to fame because of his quirky mash-up songs, viral artist Yashraj Mukhate announces the launch of his new merchandise on the anniversary of his first hit song.  While the internet was initially buzzing with the hilarious dialogue mashups that Mukhate had come up with, now it is buzzing with questions about the merchandise.  Mukhate announced to his 2.1 million loyal Instagram fans, the sale of his merch which would include quirky one-liners from his…

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Celebrity Licensing Character & Entertainment 

Welcome, Naomi Barbie!

Reading Time: < 1 minute Post Views: 569 Welcome, Naomi Barbie! The world’s most popular and kitschiest doll maker launched a new line of barbie modeled on Naomi Osaka for 29.99 dollars. No points for guessing that the dolls sold like hotcakes and was out of stock in a record time of 6 hours. The barbie is seen holding a Yonex tennis racket and wearing the same outfit the ace tennis player wore in the Australian Open 2020. Osaka tweeted, “I hope every child is reminded that they can be and do anything.” The 23-year-old…

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Apparel Licensing Celebrity Licensing 

Pop singer Rihanna launches Savage X Pride capsule

Reading Time: < 1 minute Post Views: 555 Pop singer Rihanna launches Savage X Pride capsule The flag bearer of LGBTQIA + rights Rihanna launched her fun new collection under Savage X Fenty, and it celebrates being queer. Savage X Pride capsule is for “everyone.” The garments in the collection include a number of sleek, rainbow embellished loungewear that anyone can pull off.  Partnering with Rihanna’s Clara Lionel Foundation, the company not just believes in token representation but creating an actual impact.  Savage promises a 2,50,000 dollar donation from the sale of the collection to…

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Prajakta Kohli Merch Brand & Lifestyle Celebrity Licensing 

MostlySane aka Prajakta Kohli launches her merchandise line with Merch Bay

Reading Time: 2 minutes Post Views: 1,380 The affinity that Prajakta aka MostlySane shares with her followers is something very rare especially in the digital era where content creators often deal with a lot and hate and trolls online. Prajakta has nearly six million subscribers on YouTube and about 3.8 million followers on her Instagram. As Instagram launched the reels features, she has been ruling that space as well. MostlySane aka Prajakta Kohli launches her merchandise line with Merch Bay The comedy sensation Prajakta Kohli finally launched her own merchandise. One Digital Entertainment creator, Prajakta announced the…

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youthiapa masks Celebrity Licensing 

Bhuvan Bam’s brand Youthiapa launches a newline of face masks

Reading Time: 2 minutes Post Views: 1,920 Indian Youtuber Bhuvan Bam has launched a range of printed facemasks under BB Ki Vines’ official fashion line, ‘Youthiapa’. The limited-edition range of face masks is available on the official website at Rs 125 per piece. Bhuvan Bam’s brand Youthiapa launches a newline of face masks Bam is encouraging the next generation to vouch for and practice social distancing as a civic duty by wearing masks at all times. Adding a dose of fashion to this necessary, he is attempting to influence such style-motivated youth to effect…

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Adidas Sauce Collection Celebrity Licensing Collaborations Food Licensing Sports Licensing 

Adidas, McDonalds ‘Saucy’ Collab with NBA Players

Reading Time: 2 minutes Post Views: 3,499 Adidas and NBA players James Harden, Damian Lillard and Tracy McGrady have teamed with McDonald’s to release a new line of shoes and apparels. Adidas, McDonalds ‘Saucy’ Collab with NBA Players Adidas and McDonald’s are introducing the Sauce Pack, a collection of shoes and apparel inspired by basketball stars and McDonald’s sauces. The deal was brokered by The Joester Loria Group, which represents McDonald’s. “When you come across a hooper with a unique aura and style of play, we say they have sauce,” the companies said in a statement. “It’s every player’s goal to…

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Kim Kardashian x Spotify Celebrity Licensing Entertainment Licensing 

Kim Kardashian signs licensing deal with Spotify

Reading Time: 2 minutes Post Views: 2,230 The Reality Star, Kim Kardashian signs licensing deal with Spotify in which she’ll host a podcast about her efforts in the field of criminal justice reform. Keeping Up With The Kardashians star is coming out with her very own series. Kim will act as both the producer and host of the podcast alongside Lori Rothschild Ansaldi, a notorious TV producer. Podcast will revolve around Lori’s investigation into the case of Kevin Keith, who was convicted of three murders in 1994, despite maintaining his innocence. He was sentenced to…

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Celebrity Celebrity Licensing 

Wildbrain CPLG Cracks Licensing Deal With RICHARD SIMMONS

Reading Time: 2 minutes Post Views: 2,561 Licensing agency takes worldwide representation rights to iconic 1980s fitness expert  First partners signed in North America with products launching for holiday season 2020 WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has been tapped by Plaster Partners LLC to represent the iconic 1980s fitness expert Richard Simmons worldwide. WildBrain CPLG is now developing a cross-category licensing program for Richard Simmons targeting adults across key categories, including accessories, food and beverage, footwear, fitness and sporting goods, publishing, health and beauty, social stationery,…

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Celebrity Licensing 

Wildbrain CPLG Presses Play On Deal For VLAD And NIKI

Reading Time: 2 minutes Post Views: 2,366 Licensing agency appointed by Haven Global to represent sibling YouTube superstars in EMEA and Russia WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has been tapped by Haven Global to represent sibling YouTube superstars Vlad and Niki in EMEA and Russia. Brothers Vlad and Niki (aged 7 and 5) star in one of world’s biggest and fastest growing YouTube kidfluencer channels, garnering four billion monthly views. Originally launched in English in 2018, Vlad and Niki now have 15 YouTube channels across 12…

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Like Nastya Brand & Lifestyle Celebrity Licensing 

‘ LIKE NASTYA ’ Partners With IMG To Launch Licensed Products Worldwide

Reading Time: 2 minutes Post Views: 4,178 ‘ LIKE NASTYA ’ Partners With IMG To Launch Licensed Products Worldwide Anastasia Radzinskaya, the six-year old YouTube sensation who vlogs under the name Like Nastya, has partnered with IMG to develop a line of licensed consumer products for her global fanbase. Ranked third on Forbes’ list of the highest grossing YouTube channels with more than 3.3 billion monthly views and almost $20 million in annual advertising revenue, the internet star is managed by Eyal Baumel from Yoola, and represented by WME, part of the Endeavor network…

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