Like Nastya Brand & Lifestyle Celebrity Licensing 

‘ LIKE NASTYA ’ Partners With IMG To Launch Licensed Products Worldwide

Reading Time: 2 minutes Post Views: 5,190 ‘ LIKE NASTYA ’ Partners With IMG To Launch Licensed Products Worldwide Anastasia Radzinskaya, the six-year old YouTube sensation who vlogs under the name Like Nastya, has partnered with IMG to develop a line of licensed consumer products for her global fanbase. Ranked third on Forbes’ list of the highest grossing YouTube channels with more than 3.3 billion monthly views and almost $20 million in annual advertising revenue, the internet star is managed by Eyal Baumel from Yoola, and represented by WME, part of the Endeavor network…

Read More
Celebrity Licensing Entertainment Licensing 

Joe Rogan signs exclusive licensing deal with Spotify

Reading Time: 2 minutes Post Views: 2,274 Joe Rogan has just changed the world of podcasting. Joe Rogan signs exclusive licensing deal with Spotify worth $100 Million In a major announcement on Tuesday, The Joe Rogan Experience podcast host revealed that he had signed an exclusive licensing deal with Spotify. This means that by the end of the year, Rogan will be pulling his podcast library off of all other platforms – including YouTube and iTunes. Before episode #1476 – which featured a chat with comedian Patton Oswalt – Rogan told his audience that…

Read More
Apparel Licensing Celebrity Licensing Collaborations Lifestyle Retail 

H&M collaborates with Sabyasachi to launch first Indian designer collection

Reading Time: 2 minutes Post Views: 4,798 After collaborating with the likes of French luxury fashion house Balmain and Italian luxury fashion company Versace, Swedish fast-fashion retailer, and since its first released designer collaboration with Karl Lagerfeld in 2004, it has put out a series of projects with top designers plucked mostly from the runways of Europe’s fashion weeks. Hennes and Mauritz (H&M) on Tuesday announced its first Indian collaboration with designer Sabyasachi Mukherjee. The designer, under his label Sabyasachi, is known for the use of Indian textiles in the construction of modern silhouettes.…

Read More
Brand Licensing Celebrity Licensing Music Licensing 

Gene Simmons & IMG Partners To Launch Licensed Products

Reading Time: < 1 minutes Post Views: 3,707 LONDON (18 November 2019) – Gene Simmons, co-founder of rock band KISS, multi-hyphenate entrepreneur and one of rock music’s most recognized personalities, has appointed IMG as his first exclusive global licensing representative. IMG will work with Simmons to build a licensing program targeting multiple product categories including apparel, homeware, automotive, travel accessories, gaming, and electronics, with products launching in early 2020. Additionally, IMG’s representation of Simmons will include promotions, commercial tie-ins, and brand endorsements. Gene Simmons said: “IMG is the world’s leading licensing agency and our aim is to create a whole new…

Read More
Apparel Licensing Celebrity Licensing Character Licensing Collaborations 

Chacha Chaudhary goes hip with Anushka Sharma’s signature brand Nush

Reading Time: 2 minutes Post Views: 4,851 The cult of Chacha Chaudhary is now making its way to the fashion industry with Superstar entrepreneur Anushka Sharma. The iconic comic hero Chacha Chaudhary and his giant companion Sabu will be seen on the new quirky collection of NUSH – a renowned apparel brand by Anushka Sharma. The contemporary and chic designs of the new collection aim to bring back childhood memories from the 90’s. This line will be available on all leading online shopping websites and stores. Speaking on the launch of the collection, Bollywood…

Read More
Celebrity Celebrity Licensing 

Shemaroo announces licensing agreement with Macmerise for iconic Bollywood movie dialogues

Reading Time: < 1 minutes Post Views: 2,060 Shemaroo Entertainment has inked a licencing agreement with Macmerise for its official Bollywood licensing and merchandising brand Yedaz. Macmerise is a licencee in the mobile accessories business across genres of superhero characters, movies, sports and fashion. This licencing arrangement between Yedaz and Macmerise will allow the latter to have access to the iconic Bollywood movie dialogues, characters and designs for the digital gadgets and accessories such as Phone cases, Covers, laptop skins, decals and many more. Shemaroo Entertainment senior VP licensing and merchandising Smita Maroo said, “Shemaroo…

Read More
Accessories Licensing Brand Licensing Celebrity Licensing Character Licensing Entertainment Licensing Fashion Licensing Game Licensing Global Licensing Intellectual Property Jewellery licensing LIMA INDIA Merchandise Licensing Sports Licensing Toy Licensing 

Licensing International Awards 2019: Winners Announced

Reading Time: 4 minutes Post Views: 3,529 The winners of the 2019 International Licensing Awards were unveiled during the Licensing Expo in Las Vegas. “2018 was an incredible year for our industry, which is reflected in tonight’s slate of winners and honorees,” said Licensing International’s President, Maura Regan. “It’s been particularly satisfying to see the increasingly international nature of the licensing business reflected throughout the entire awards process, beginning with the 150 judges from around the world who had the difficult job of reviewing the 600+ entries we received. Congratulations to tonight’s winners, who…

Read More
Celebrity Celebrity Licensing 

Virat Kohli’s brand One8 launches new line of fragrance

Reading Time: 2 minutes Post Views: 3,132 Virat Kohli has now set his eyes on the world of fragrances.  The legendary batsman was in Dubai for the official UAE launch of his brand one8’s new line of fragrances. The private soiree saw Kohli unveil the full collection, and talk at length about how his brand one8 captures the essence of his multi-faceted personality outside of the pitch. The product line includes Eau De Parfum, Body sprays and pocket sprays available in six variants:  Aqua, Willow, Intense, Active, Fresh and Pure. “I am very proud…

Read More
Brand & Lifestyle Celebrity Celebrity Licensing 

Starring on the licensing sky

Reading Time: 5 minutes Post Views: 2,752 Fashion over the years has always been to the go to segment for licensors in India, with the increased popularity and accessibility through the e-commerce platforms fashion brands has grown exponentially. Celebrities and fashion go hand in hand, in the last 5 five years we have seen an increase in celebrities cashing in on the opportunity to monetize their popularity by launching their own brands or merchandises. According to a recent report, retail licensing in India is estimated at $1.26 billion. In terms of market size, entertainment…

Read More
Accessories Licensing Apparel Licensing Brand Licensing Celebrity Licensing Character Licensing Fashion Licensing Merchandise Licensing Movie Licensing Music Licensing Promotional Licensing Retail Licensing Sports Licensing 

Changing tides of the Indian licensing industry

Reading Time: 9 minutes Post Views: 5,999 Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India really matches the global markets in terms of the ongoing trends with fashion as their marquee category.  Over the years India has managed to create great Indian IP’s while bringing global IP’s…

Read More
%d bloggers like this: