Brand & Lifestyle Sports Sports Licensing World 

F1® AUTHENTICS INVITE FANS TO “OWN THE CHEQUERED FLAG” FOR 2022 SEASON

Reading Time: 2 minutes Post Views: 731 A unique opportunity supported by F1® enables fans to be part of the story by having their names printed on the chequered flags waved at each race The first flags are now on release at www.f1authentics.com F1® AUTHENTICS INVITE FANS TO “OWN THE CHEQUERED FLAG” FOR 2022 SEASON As the 2022 FIA Formula One World ChampionshipTM approaches, with the promise of a new exciting generation of cars, drivers and competitive racing, F1® Authentics, the official F1® online memorabilia platform, operated under licence by The Memento Group, is…

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Gujrat Titans Metaverse Freaky Friday Know-How NFT Sports Sports Licensing Technology Top News 

IPL 2022: Gujarat Titans becomes first team to unveil logo in Metaverse

Reading Time: 2 minutes Post Views: 556 As one of the youngest franchises, Gujarat Titans is first IPL team to mark its entry in the virtual universe. Gujarat Titans described its Metaverse space ‘The Titans Dugout’ as a place where “fans are at the Centre” IPL 2022: Gujarat Titans becomes first team to unveil logo in Metaverse Ahmedabad-based Indian Premier League (IPL) team Gujarat Titans on Sunday revealed their logo. The logo was unveiled in a virtual space named ‘The Titans Dugout’ in the Metaverse. Gujarat Titans, in a social media post, described ‘The…

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Sports Sports Licensing 

Reebok launches the second edition of the Cardi B capsule 

Reading Time: 2 minutes Post Views: 899 Reebok launches the second edition of the Cardi B capsule  After the humungous success of the first Reebok X Cardi B collection, the two have decided to join hands again. This time for the launch of the new “Let me Be.. In My World” capsule collection. The collection would feature new Cardi B Leather sneakers, which are inspired by her hometown, New York City, and promises to take forward her legacy through innovative designs.  Each piece in the capsule draws inspiration from Cardi’s style and incorporates cues…

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Sports Sports Licensing 

This Marathon season, Adidas comes out with Adizero in Sonic Ink Colourway

Reading Time: 2 minutes Post Views: 1,261 This Marathon season, Adidas comes out with Adizero in Sonic Ink Colourway adidas has announced a new color update for its latest adizero collection designed for marathon distance running. The collection includes ADIZERO ADIOS PRO 2, ADIZERO BOSTON 10, and ADIZERO PRIME X.  With the sonic ink colorways, they wish to encapsulate the power of running. Adizero would be worn by some of the world’s fastest athletes on the road season. The shoes were worn by Olympic marathon gold medalist, Peres Jepchirchir. In her post-race interviews, Jepchirchir…

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Sports Sports Licensing 

Reebok’s new collection is in collaboration with Clothing Brand Rothco

Reading Time: < 1 minute Post Views: 1,226 Reebok’s new collection is in collaboration with Clothing Brand Rothco This limited collection reimagines one of Reebok’s most iconic fitness silhouettes, the Nano X1, through Rothco’s ultra-functional, military lens. Reebok has partnered with tactical and military clothing brand, Rothco. The exclusive collection reinvents Reebok’s epochal fitness silhouettes, the Nano X1, through Rothco’s functional, comfortable military lens. One can draw a parallel between Reebok and Rothco’s roots as both of them are functional gears. Rothco has been in the military gear space for half a century. It is…

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Sports Sports Licensing 

Korean designer, Juun. J and Reebok partner up for a new collection 

Reading Time: < 1 minute Post Views: 1,097 Korean designer, Juun. J and Reebok partner up for a new collection Designer Juun. J partnered with Reebok to launch the next installment of their capsule collection, the Juun. J Pump Omni Zone II, which will celebrate the third season of the two brands’ collaborations. Taking inspiration from the previous launches, this product line also carries Juun. J’s bold, yet minimal, aesthetic which has been received well in the past. Currently available in three distinct colorways, white, black, and brown, the Juun. J Pump Omni Zone II…

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Sports Sports Licensing 

Reebok Introduces 3 New Models to its Nano Range

Reading Time: 2 minutes Post Views: 903 Reebok Introduces 3 New Models to its Nano Range Reebok India has revealed 3 new models in its Nano range, the certified shoe for fitness, with the Nano X1, Nano X1 Adventure, and Nano flex TR. Known for being extremely durable and versatile, it would ultimately push people to participate in a strenuous workout, without batting an eyelid.  The shoe blends with most fitness landscapes, including gyms, rough outdoor terrains, and wobbly streets.  Taking inspiration from the Nano X1 design that debuted in the first half of 2021,…

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Sports Sports Licensing 

Tokyo Olympic Games 2021: High Merchandising Performers

Reading Time: 2 minutes Post Views: 781 TOKYO OLYMPIC GAMES 2021: HIGH MERCHANDISING PERFORMERS With the Olympics getting postponed in the year 2020, the future of the souvenirs store remained bleak for some time. Organizers had predicted sales worth 100 million dollars for over 5,500 licensed products relating to Olympics. With the onset of the pandemic, we not just witnessed a sea of empty stadium chairs at various events but also an enormous revenue loss. Keeping the safety precautions in mind all the sporting events were postponed to 2021, but the branding of 2020…

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People Sports Sports Licensing 

PV Sindhu takes legal action against brands engaging in “moment marketing”

Reading Time: < 1 minute Post Views: 1,307 PV Sindhu takes legal action against brands engaging in “moment marketing” While Sindhu made history by being the first Indian woman to win two Olympic medals, several brands capitalized on this historic moment and made profits. Brands are now in trouble as the Olympic medallist PV Sindhu has decided to initiate legal proceedings against brands engaging in “moment marketing” and circulating her Olympics’ pictures for commercial purposes without her due consent. Reports suggest that Perfetti Van Melle, P&G, Pan Bahar, and Aditya Birla Group have allegedly engaged in such…

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Sports Sports Licensing 

adidas and Arsenal have come out with a new home kit for 2021/22

Reading Time: < 1 minute Post Views: 820 adidas and Arsenal have come out with a new home kit for 2021/22 adidas and Arsenal have come out with a new home kit for the 2021/22 season, as fans look forward to returning to the Emirates Stadium, ahead of the beginning of the Premier League. The new kit was worn on pitch for the first time in a commemorative friendly against Rangers, which is a part of the Scottish Champions’ 150th anniversary celebrations. The red and white shirt has collegiate navy branding on the shoulders along…

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