Sports Sports Licensing 

NIKE X SPACE JAM collection launched 

Reading Time: 2 minutes Post Views: 251 NIKE X SPACE JAM collection launched  Fans now have the option to immerse themselves into the world of Looney Tunes. The highlight of the collection is the funky bright colors and characters. Producer Maverick Carter spoke candidly about his expectations he said,” I hope the audience feels a sense of joy, and not just in watching LeBron James and the Looney Tunes team up in a spectacularly imaginative cartoon universe. But they get the feeling that they’ve been on a journey with the characters, following the ups and…

Read More
Sports Sports Licensing 

Kabaddi Adda partners with FanCode to broadcast K7 Kabaddi tournament

Reading Time: 2 minutes Post Views: 162 Kabaddi Adda partners with FanCode to broadcast K7 Kabaddi  tournament  Leading Kabaddi destination, Kabaddi Adda, has announced its partnership with FanCode, India’s premier digital sports destination for all fans, for exclusive broadcast rights of the K7 Kabaddi Stage Up tournament. Matches from the upcoming tournament will be exclusively live-streamed on FanCode, reaching its user base of more than 20 million sports fans. The K7 Kabaddi Stage Up Tournament is a 17-day event, starting on July 22. It will feature 59 matches with more than 140 players and coaches participating…

Read More
Sports Sports Licensing 

NBA’s flagship store opens in London 

Reading Time: < 1 minute Post Views: 232 NBA’s flagship store opens in London  Finally, good news for basketball fanatics in the U.K. The National Basketball Association has opened a flagship store in Central London. The two-storey retail outlet has been launched in partnership with Fanatics, a licensed sports merchandising brand. The store would be the home to everything sporty including official merchandise, memorabilia, and customised products. There is also a wide variety of merch on sale including apparel, toys, headwear, and collectibles. Fans would be spoilt for choice as there aren’t just a plethora…

Read More
Character & Entertainment Character Licensing Sports Licensing Top News 

The Smurfs X Athletes Today Announces New Licensing Partnership For India.

Reading Time: 2 minutes Post Views: 1,398 Blue and small, standing only three apples tall, the Smurfs value team spirit and loyalty. They might be hard to tell apart at first, however, each Smurf has his or her own particularity.  The Smurfs X Athletes Today Announces New Licensing Partnership For India. The little blue characters have been entertaining generations of kids and families all around the planet and this new partnership with Athletes Today will contribute to expand their popularity and bring joy to the fans in India. Peyo’s beloved characters are set to…

Read More
Sports Sports Licensing Top News 

IPL 2020: Disney+ Hotstar signed 13 sponsors for the 13th edition of IPL

Reading Time: 2 minutes Post Views: 1,606 Disney+ Hotstar has signed 13 sponsors for the 13th edition of the Indian Premier League (IPL), scheduled to kick off on September 19th in the UAE. While IPL title sponsor for the year, Dream11, has come on board as co-pressing sponsor, Boost is the co-powered by sponsor for the league. Disney+ Hotstar signed 13 sponsors for the 13th edition of IPL eyeing to secure 300cr in advertising revenue! Associate sponsors include MX Player, Acko, Maruti Suzuki, KhataBook, Flipkart, Swiggy, Ace23, HDFC Bank NSE 1.35 %, Great Learning,…

Read More
CSK X Levista Food & Drink Sports Licensing 

IPL2020: CSK announces Levista as ‘Official Licensed Coffee Partners’

Reading Time: 3 minutes Post Views: 1,934 The 2020 IPL is set to begin on September 19 and will be held entirely in the UAE due to the COVID-19 pandemic. CSK announces Levista as ‘Official Licensed Coffee Partners’ Three-time Indian Premier League (IPL) champions Chennai Super Kings on Wednesday announced a licensed deal with Levista Coffee. The coffee brand, which was launched in December 2017 and is sold primarily in Karnataka and Tamil Nadu and is most preferred & favourite coffee brand, has been announced as ‘Official Licensed Coffee Partner’ for the 2020 IPL…

Read More
Adidas Sauce Collection Celebrity Licensing Collaborations Food Licensing Sports Licensing 

Adidas, McDonalds ‘Saucy’ Collab with NBA Players

Reading Time: 2 minutes Post Views: 3,088 Adidas and NBA players James Harden, Damian Lillard and Tracy McGrady have teamed with McDonald’s to release a new line of shoes and apparels. Adidas, McDonalds ‘Saucy’ Collab with NBA Players Adidas and McDonald’s are introducing the Sauce Pack, a collection of shoes and apparel inspired by basketball stars and McDonald’s sauces. The deal was brokered by The Joester Loria Group, which represents McDonald’s. “When you come across a hooper with a unique aura and style of play, we say they have sauce,” the companies said in a statement. “It’s every player’s goal to…

Read More
Sports Licensing 

Rocket League appoints IMG as exclusive licensing representative

Reading Time: < 1 minute Post Views: 1,535 Video game developer Psyonix has appointed IMG as the exclusive global licensing representative for its popular ‘Rocket League’ video game franchise.   Rocket League appoints IMG as exclusive licensing representative A high-powered hybrid of arcade-style soccer and vehicular mayhem, easy-to-understand controls and fluid, physics-driven competition, Rocket League has grown to become one of the most popular and recognizable video game brands worldwide. The multi-year partnership, which coincides with the game’s fifth anniversary this month, will see IMG bring Rocket League consumer products to market through selective brand…

Read More
Sports Sports Licensing 

Craft Sportswear undergoes total digital transformation

Reading Time: 2 minutes Post Views: 1,810 Craft Sportswear is currently undergoing a total digital transformation for its Direct-to-Consumer business. The company has recently completed a major brand update and is now poised to take the next step by going all-in digitally to build a global e-commerce site designed by e-commerce agency Grebban on the Centra headless platform. Craft Sportswear, which makes functional sports clothing, has in recent years undergone a brand journey in which it has updated its identity and broadened its brand for both winter and summer activities. The brand, which has had strong sales growth…

Read More
Brand & Lifestyle Collaborations Sports Licensing 

NFL LAUNCHES APPAREL AND ACCESSORIES COLLABORATION WITH H&M

Reading Time: 2 minutes Post Views: 2,377 The National Football League (NFL) has announced a new collaboration with global fashion retailer H&M to launch men’s, women’s and children’s NFL-branded apparel and accessories, in a deal brokered by IMG. The products will be sold in more than 20 countries outside of the U.S, including the UK, China, Japan, Colombia, Germany, India, Mexico, South Korea and the Middle East.   The first capsule collection of men’s jackets, tops and loungewear is available in stores and online now, with women’s, children’s and accessories lines to follow next…

Read More
%d bloggers like this: