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DGK & KOOL-AID® Brand Always in the Mix

Reading Time: 2 minutes Post Views: 944 DGK, the most iconic street skateboard and apparel brand, is about to drop the drippiest, most flavorful collection for the kids and the culture. DGK is proud to roll with KOOL-AID brand as DGK introduces a collection that will have the streets drippin’ with flavor for the Fall 2022 season. The deal was brokered by Kraft Heinz’s licensing agency, Brand Central. DGK & KOOL-AID® Brand Always in the Mix The Kool-Aid ManTM is committed to the culture which leads him to mix it up with the DGK…

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Accessories Licensing 

Casio launches vintage Pac-Man version A100 watch

Reading Time: < 1 minutes Post Views: 1,622 Casio launches vintage Pac-Man version A100 watch Casio has launched its new digital watch in collaboration with Bandai Namco. The A100 WEPC pays tribute to one of the most iconic games: Pac-Man. The design of this watch is based on the Casio F-100 digital watch which was launched in 1978. Having an F-100 in that decade was a badge of honor, as it was one of the most advanced watches available. In the 1970s very few watches had features such as multiple digital alarms, calendar view, and…

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Accessories Licensing Brand & Lifestyle Publication Licensing Publishing 


Reading Time: 2 minutes Post Views: 1,991 Olympia Le-Tan, the brand that re-imagines classic book covers and art, has today announced that it will launch a limited-edition book clutch collection in partnership with Harper’s Bazaar, the world’s longest-established luxury fashion, art and literary magazine in a deal brokered by IMG. OLYMPIA LE-TAN PARTNERS WITH HARPER’S BAZAAR TO LAUNCH CLUTCH COLLECTION  The seven-piece collection features some of Harper’s Bazaar’s most iconic vintage covers from the 1930’s. Founded by Gregory Bernard and Olympia Le-Tan in 2009, the brand’s signature book-clutch has been worn and spontaneously endorsed…

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Accessories Licensing Brand Licensing Celebrity Licensing Character Licensing Entertainment Licensing Fashion Licensing Game Licensing Global Licensing Intellectual Property Jewellery licensing LIMA INDIA Merchandise Licensing Sports Licensing Toy Licensing 

Licensing International Awards 2019: Winners Announced

Reading Time: 4 minutes Post Views: 3,529 The winners of the 2019 International Licensing Awards were unveiled during the Licensing Expo in Las Vegas. “2018 was an incredible year for our industry, which is reflected in tonight’s slate of winners and honorees,” said Licensing International’s President, Maura Regan. “It’s been particularly satisfying to see the increasingly international nature of the licensing business reflected throughout the entire awards process, beginning with the 150 judges from around the world who had the difficult job of reviewing the 600+ entries we received. Congratulations to tonight’s winners, who…

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Accessories Licensing Brand Licensing Fashion & Accessories 

Chupa Chups signs apparel deal with Korean handbag maker Vincis

Reading Time: < 1 minutes Post Views: 3,907 Popular Spanish candy brand Chupa Chups has announced its partnership with Korean handbag maker Vincis to develop a limited-edition collection of fashion accessories. The collection brings the Chupa Chups aesthetic to the handbags product category. Items in the line include a canvas tote, bucket bag and clutch purse. The spring/summer collaboration will leverage Chupa Chups’ logos and color palette. Chupa Chups’ foray into handbags is not the brand’s first licensing deal in fashion. The company previously inked deals with H&M, Pimkie and Primark.

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Changing tides of the Indian licensing industry

Reading Time: 9 minutes Post Views: 5,999 Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India really matches the global markets in terms of the ongoing trends with fashion as their marquee category.  Over the years India has managed to create great Indian IP’s while bringing global IP’s…

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Apparel Licensing Jewellery licensing TV Series Licensing 

Masaba Gupta’s ‘Game of Thrones’ collection to unveil on April 9

Reading Time: < 1 minutes Post Views: 3,637 What happens when we finally got a date? The excitement doubles! Recently, HBO revealed the date of the premiere for the last season of Game of Thrones, which will take place on April 14. India will be able to watch the season 8 premiere on April 15, either on Hotstar or Star World. Now, we have a date for Masaba Gupta’s collection also. The ace designer is all set to launch the official ‘Game of Thrones’ collection on April 9, 2019. Revealing the launch date, the designer…

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Celebrity Jewellery licensing Movie Licensing 

Amrapali Jaipur unveils first look of ‘AmrapaliXManikarnika’ collection

Reading Time: 2 minutes Post Views: 4,399 After leading celebrities from across the globe worn their beautiful creations in movies such as Troy, The Best Exotic Marigold Hotel, Ram Leela, Saawariya, Khoobsurat, Cocktail, and Baahubali franchise, the heritage Jewellers from Jaipur has added yet another feather to its kitty with Kangana Ranaut starrer ‘Manikarnika’. Amrapali tribe announced the launch of Manikarnika – a stunning collection of jewellery created for and inspired by the fierce protagonist of the upcoming Indian period-drama ‘Manikarnika: The Queen of Jhansi’. The company officially launched a capsule collection of about…

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Accessories Licensing Apparel Licensing 

PUMA and Barbie launch new fashion collection

Reading Time: < 1 minutes Post Views: 4,808 Barbie and PUMA have joined forces to pay homage to the 50th anniversary of the iconic classic Suede sneaker. PUMA has partnered with Mattel and has created a Barbie-inspired shoe and apparel collection with a sneaker pack that includes a limited-edition Barbie doll dressed in ‘90s-inspired athleisure wear. The collection comprises of two Puma Barbie dolls sporting ‘90s-inspired athleisure looks, Puma x Barbie racerback crop top, oversized Puma x Barbie T7 fleece hoodie and Puma x Barbie T7 leggings with Suede x Barbie shoes. The dolls are…

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Accessories Licensing Character Licensing 

Converse, Hello Kitty team up for second collaboration

Reading Time: < 1 minutes Post Views: 4,007 Following the success of the first collaboration, Converse has collaborated with Hello Kitty. The new collection of kawaii footwear, apparel, and accessories feature bold colorways, classic graphics, and some special playful Hello Kitty elements. The Converse x Hello Kitty features two classic Converse silhouettes — One Star and the iconic Chuck Taylor All Star (in Hi and Ox versions). Hello Kitty adorns the One Star silhouette with repeat star graphics in alternating Red and Black colorways. For the All Star Hi and Ox, Hello Kitty pops up…

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