Barbie and PUMA have joined forces to pay homage to the 50th anniversary of the iconic classic Suede sneaker.
PUMA has partnered with Mattel and has created a Barbie-inspired shoe and apparel collection with a sneaker pack that includes a limited-edition Barbie doll dressed in ‘90s-inspired athleisure wear.
The collection comprises of two Puma Barbie dolls sporting ‘90s-inspired athleisure looks, Puma x Barbie racerback crop top, oversized Puma x Barbie T7 fleece hoodie and Puma x Barbie T7 leggings with Suede x Barbie shoes. The dolls are included in an exclusive sneaker pack from the collection.
Sneakers available include the Suede x Barbie in Raspberry Pink and White that features bold pink logos and oversized bows, Puma x Barbie Suede 50 capsule collection, which features an all-black suede and black-and-pink Barbie logo pattern on the formstrip and a black-and-pink satin bow on the heel.
The Suede x Barbie sneaker pack with the Puma Barbie doll is available worldwide at Puma.com. To support the launch, Puma and Barbie have paired for an art exhibition in Los Angeles featuring artists Krista Perry, Priscilla Witte, Gabi Levitt, and Kii Arens.
