Apparel Licensing Movie Licensing 

H&M Debuts ‘Harry Potter’ Kids Collection

The fast fashion retailer has a little magic up its sleeve with its new kidswear release. Fast fashion retailer H&M has zoomed into the Wizarding World with the launch of its new kidswear collaboration, “Harry Potter” x H&M. H&M Debuts ‘Harry Potter’ Kids Collection The “Harry Potter” x H&M kidswear collection brings together elements of Hogwarts and today’s fashion, with nods to the Wizarding World on each piece. The range includes tops, sweatshirts, hoodies, jeans, trousers, joggers and dresses for babies and accessories such as scarves, hats, socks and scrunchies.…

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Fashion Licensing Food Licensing Lifestyle 

CHUPA CHUPS Swings To 60’s With POLKA BEAUTY In Indonesia

CHUPA CHUPS Swings To 60’s With POLKA BEAUTY In Indonesia Polka Cosmetics, the Indonesian market leader in upbeat urban cosmetics specialised in online sales, launches a range of Chupa Chups cosmetics at the end of June. The collection is a trip back in time taking inspiration from the flower power look and psychedelic prints that were characteristic of the sixties fashion scene. It includes several shades of lip tattoos with fruity scents and easy to use blusher puffs with a creamy effect. The products come in a playful nostalgic candy shaped packaging with vibrant…

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lc-royal-enfield-women-wear Apparel Licensing Brand Licensing 

Royal Enfield forays into women’s wear

Royal Enfield forays into women’s wear announces the launch of its first ever apparel and riding gear range, exclusively for women in India in its first ever Brand Extension deal.R Taking inspiration from the ‘motorcycling way of life’, the clothing range is designed to be aspirational yet accessible, supporting women in their pursuits of exploration. The collection is anchored by a set of riding jackets, trousers, gloves and helmets with a complement of t-shirts, shirts and jeans. The riding gear has been crafted keeping in mind the habits of the brand’s…

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Brand Licensing Fashion Licensing 

Freaky Friday: Check Out These Must Have Branded Face Mask To Make That Style Statement!

Licensed & Branded Face Masks have helped save many licensing & fashion companies. Face masks have become a new essential items in the pandemic, with government enforcing their use and encouraging people to wear face coverings when they go out in public. For some, face masks are even becoming fashion or statement pieces. While the MHA announced its guidelines on using cloth as face mask coverings, it was only a matter of time before brands saw an opportunity. Unlike the boxes of disposable masks that are sold out everywhere, these cloth masks…

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Pez Bioworld LC Apparel Licensing Food Licensing 

PEZ secures new licensing deal with Bioworld

PEZ secures new licensing deal with Bioworld Apparel and accessories licensee Bioworld International are developing a range of clothing, bags and accessories for confectionary brand PEZ.  Licensing Link Europe are building up the consumer product program for the PEZ brand across the UK and Eire with the most recent licensee, Bioworld International targeting online fashion and high street retailers, the first designs are now launched on www.boohoo.com.   Richard Radford from Bioworld International commented “We are delighted to be working with the PEZ brand and look forward to working closely with…

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Centric Brands Brand & Lifestyle Brand Licensing Fashion & Accessories Retail 

Brand licensing company Centric Brands files for bankruptcy

Considering the weak growth in apparel sales in recent years, New York based, Centric’s Brands were likely already experiencing some challenges. The COVID-19 pandemic has only made that worse, as consumers have less need than ever for clothes for work or special events, and are pulling back on spending with many stores still temporarily closed and economic uncertainty looming. Apparel sales plunged 89% in April, with most retail stores closed due to the outbreak, after dropping more than 50% in March, when some stores were still open for part of…

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SMYK Collection Apparel Licensing Brand & Lifestyle Fashion Licensing Food Licensing 

CHUPA CHUPS BRINGS THE SWEETEST COLLECTION EVER AT SMYK

Chupa Chups has partnered with SMYK, one of the most popular and acclaimed lifestyle retailers in Poland, to develop a great capsule collection of lifestyle products for its brand Cool Club.   Licensing agency WildBrain CPLG was behind the vision to have Smyk create a colorful capsule collection that includes apparel and accessories to dress Polish teens and tweens from head to toe, with the Chupa Chups logo and its popular pop vibe. “Chupa Chups is the first lifestyle license that we are introducing on our clothes brand Cool Club. It was a big pleasure…

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Apparel Licensing Celebrity Licensing Collaborations Lifestyle Retail 

H&M collaborates with Sabyasachi to launch first Indian designer collection

After collaborating with the likes of French luxury fashion house Balmain and Italian luxury fashion company Versace, Swedish fast-fashion retailer, and since its first released designer collaboration with Karl Lagerfeld in 2004, it has put out a series of projects with top designers plucked mostly from the runways of Europe’s fashion weeks. Hennes and Mauritz (H&M) on Tuesday announced its first Indian collaboration with designer Sabyasachi Mukherjee. The designer, under his label Sabyasachi, is known for the use of Indian textiles in the construction of modern silhouettes. The new line…

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Apparel Licensing Celebrity Licensing Character Licensing Collaborations 

Chacha Chaudhary goes hip with Anushka Sharma’s signature brand Nush

The cult of Chacha Chaudhary is now making its way to the fashion industry with Superstar entrepreneur Anushka Sharma. The iconic comic hero Chacha Chaudhary and his giant companion Sabu will be seen on the new quirky collection of NUSH – a renowned apparel brand by Anushka Sharma. The contemporary and chic designs of the new collection aim to bring back childhood memories from the 90’s. This line will be available on all leading online shopping websites and stores. Speaking on the launch of the collection, Bollywood diva Anushka Sharma…

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Apparel Licensing Brand Licensing Collaborations 

House of PepsiCo. Launches TODAY

PepsiCo has handed their fingers on the pulse of fashion for years, and now they’ve created a home for it all.  TODAY, 30 October 2019, the brand is proud to announce the launch House of PepsiCo (https://www.houseofpepsico.com/), a brand new e-commerce site featuring their apparel and accessory collections and collaborations from around the world.      This next chapter for PepsiCo continues to take the brand beyond the bag and bottle and helps showcase their dedication to creativity and design while helping drive traffic and sales to their partners.  The platform gives…

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