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The Smurfs open its gate to the Indian market with Smurfs X ONLY collection

An amalgamation of comfort, fashion and athleisure this season with ONLY X SMURFS

The Smurfs open its gate to the Indian market with Smurfs X ONLY collection

ONLY brings an all-new collection in collaboration with the pop culture icons – Smurfs! Bright blue and instantly unforgettable, Smurfs have rapidly become global icons of self-expression on every continent. This universe of cute, joyous and cheerful characters comes to life via ONLY & latest coast-to-couch, off-duty limited edition collection. With quirky prints, street-style pieces, and sporty silhouettes, the collection is apt for young and fashion-conscious millennials and GenZ.


The characters featured have been designed to resonate with everyday life. The illustrations cosy nature complements the
garments laid-back styles, which include comfortable t-shirts and co-ord sets. Together, both brands have identified distinct prints that pair perfectly with the brand ethos, resulting in a cool and understated yet high-on-style collection that can be dressed up or down.

“ONLY has always been at the forefront of bringing forth fashion forward and limited edition collaborations that have resonated with our young consumers. As a brand, we have always believed in experimenting with something new and fun, and we are excited to launch the new ONLY x SMURFS collection that is themed around nostalgia and self-expression. With a unique couch to coast concept, the off-duty collection will surely strike a chord and evoke a feeling of joy among our style conscious millennial & gen-z audience.” Says, ONLYXSmurfs on behalf of Mr Vineet Gautam.



“We are very pleased to announce our apparel collection with ONLY for Smurfs. The iconic blue character is here to bring back some nostalgia and connect with the MZ generation. This association will further strengthen ‘Smurfs’ as a fashion brand in the Indian market – Smita Mishra, Founder & CEO, Prism Licensing LLP.

“We are so thrilled by the ONLY x SMURFS collaboration. The collection is all about sharing Smurf fun and happiness. This is a first time in the women young adults’ fashion for The Smurfs in India, and we’re very proud to launch it with ONLY; said Véronique Culliford, President of I.M.P.S. and daughter of Peyo, the creator of The Smurfs.”


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