Merchandise Licensing 

Endemol Shine North America launches new consumer products

Endemol Shine North America has released an exhaustive list of new consumer products inspired by the hit series Peaky Blinders and Black Mirror. As per the new deals, Black Mirror Nosedive social board game and Loot Crate products, as well as a Peaky Blinders 2019 wall calendar, will hit shelves for holiday gifting. “Black Mirror and Peaky Blinders have some of the most enthusiastic and dedicated fans in the world,” said Tamaya Petteway, SVP brand and licensing partnerships, Endemol Shine North America. Nosedive is produced by Asmodee and launches exclusively…

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Character Licensing Merchandise Licensing 

‘Thomas & Friends’ comes to life in North America! Here’s how

Everyone’s favorite Blue Engine and the Island of Sodor come to life! Mattel has launched the second largest permanent ‘Thomas & Friends’ attraction in North America with the opening of Thomas Town. Located within Kennywood Park, one of the world’s most renowned family amusement parks, Thomas Town features five rides including a train ride with Thomas, a live stage show, themed play and entertainment areas, retail store and more. It will be the second-largest permanent Thomas & Friends attraction in North America. Set on a bluff overlooking the Monongahela River…

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Apparel Licensing Fashion Licensing 

Forever 21 launches exclusive Coca-Cola capsule collection

The Coca-Cola Company partnered with fashion retailer Forever 21 for an exclusive apparel collection. The F21xCoke collection is comprised of nostalgic ‘Coca-Cola’ iconography and includes an array of men’s and women’s apparel. Featuring classic red and white Coca-Cola colors, the collection boasts the perfect ‘throwback’ pieces to kick off the Summer season. The women’s collection offers a collection of pieces from t-shirts, crop-tops, and beach ready bikini tops and bottoms. The men’s collection comprises of international Coca-Cola logo T-shirts and checkered logo shorts and jackets. The collection also contains socks,…

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Character & Entertainment 

Nelvana secures broadcast deal with Sesame Workshop

Corus Entertainment’s Nelvana Enterprises and a world-leading producer and distributor of kid’s programming has secured the broadcast and licensing rights to beloved children’s program — Sesame Street. Under the new agreement, Nelvana will exclusively broadcast Sesame Street and Sesame Studios’ content in Canada on Corus’ Treehouse, as well as on the network’s non-linear platforms. Nelvana will also represent Sesame Street within the Canadian licensed consumer products community. Scott Chambers, senior vice president, North America Media and Licensing, Sesame Workshop, added: “Nelvana’s commitment to family and children’s entertainment aligns perfectly with…

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Brand Licensing Global Licensing 

Good news for coffee lovers! Nestle pays $7.15 bn to sell Starbucks products

In what could be termed as a historic deal, Swiss food giant Nestle announced that it will pay USD 7.15 billion in cash for the rights to market Starbucks products around the world, outside of the company’s coffee shops. As part of this transaction, Starbucks will receive an up-front cash payment of USD 7.15 billion for a business which generated annual sales of USD 2 billion. The transaction does not include the transfer of any fixed assets, which facilitates a smooth and efficient integration. The agreement gives Nestle, which owns…

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Food Licensing 

Seltzer named food and beverage licensing agent for ‘MasterChef’

Seltzer Licensing Group has been appointed by the Endemol Shine North to serve as the exclusive food and beverage licensing agent for the “MasterChef” and “MasterChef Junior” brands in North America. As per the agreement, Seltzer Licensing focus on key categories such as cooking kits, baking mixes and spices during the initial days. Later, the company plans to expand into subscription meal services, food tours and cooking classes. Commenting on the association, Stu Seltzer, president, Seltzer Licensing Group said, “The ‘MasterChef’ brand has clearly established its food credentials, and now…

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Apparel Licensing Brand & Lifestyle Sports 

Adidas to become official outfitter of BIG3 league

Adidas has partnered with Big3 that will see it become the official outfitter of the three-on-three basketball league, reports Global License. Both the companies have entered into a three-year partnership As per the agreement, Adidas will influence its style and expertise to outfit all league members with Big3 jerseys. Besides, both of them will also work together to develop a new line of licensed apparel collection including hoodies, uniforms, and t-shirts among others. According to Kwatinetz, Adidas culture is imbued with innovation and marked by excellence. Additionally, the Big3 will…

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Apparel Licensing Fashion & Accessories 

Forever 21 partners LA Gear for an exclusive spring collection

Forever 21 has partnered with the ‘90s streetwear brand LA Gear for an exclusive spring collaboration, according to a report in Global Licensing. The new F21 x LA Gear collection includes vintage-inspired t-shirts, crop-tops, crew neck sweaters, bikini tops, bikini bottoms among others. Commenting on the association, Lance Jackson, senior vice president, LA Gear said, “We could not be more excited to be partnering with Forever 21 to relaunch the LA Gear apparel collection. Forever 21is a perfect fit for a collaboration with LA Gear as they represent fun, fashionable…

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Accessories Licensing Apparel Licensing Brand & Lifestyle Collaborations 

ABG acquires Nautica from VF Corporation

Authentic Brands Group has inked a definitive purchase agreement with VF Corporation to acquire its Nautica lifestyle brand, as per a report in the License Global. However, the financial terms of the agreement were not disclosed yet. The transaction is expected to complete by the end of the second quarter of the financial year. In 2013, the brand acquired Juicy Couture from Fifth & Pacific, followed by the purchase of the estate of Muhammad Ali including all of Ali’s intellectual property. ABG will take on Nautica’s brand marketing and licensing…

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Apparel Licensing Sports 

Major League Soccer partners Columbia Sportswear for new clothing line

Major League Soccer has partnered with Columbia Sportswear for a new line of co-branded outerwear and apparel collection. Speaking on the association, Maribeth Towers, senior vice president, consumer products, MLS said, “We are thrilled to collaborate with Columbia to ensure that the weather will never stand in the way of our fans’ ability to support their teams. As our legions of fans continue to grow, we are excited to work with Columbia to offer them some of the best technical outdoor gear available.” As per the agreement, the partnership will…

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