Brand Licensing Europe Event Event News Top News 

21 things to look out for at the 21st Brand Licensing Europe in 2021

Reading Time: 4 minutes Post Views: 215 21 things to look out for at the 21st Brand Licensing Europe in 2021 Brand Licensing Europe kicks off in less than a week. 2021 marks the 21st edition of BLE. Here’s a list of 21 things to see, do and enjoy as this year’s event returns in person, running 17-19 November at ExCeL London. Attendees can register now for a free ticket from and start requesting meetings and planning their diary. “There is SO much happening at BLE 2021, it was hard to stop at…

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Celebrity Licensing Fashion & Accessories 

Star Struck by Sunny Leone forays into global space

Reading Time: < 1 minute Post Views: 5,324 Foraying into the global space, Bollywood actress Sunny Leone announced that Star Struck products will now be available at Prity Salon in Bradford, UK. Great News! You can now buy @StarStruckbySL Products at Prity Salon in Bradford, UK!#SunnyLeone #fashion #cosmetics #StarStruckbySL #UnitedKingdom — Sunny Leone (@SunnyLeone) December 15, 2018 Currently, the actress owns a line of cosmetics under the brand, StarStuck, which was previously being sold on online platforms. Not only this, Star Struck will be officially launched in UAE on December 19. I am so…

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Character Licensing 

Mondo TV announces major broadcast deals for ‘Sissi the Young Empress’

Reading Time: 2 minutes Post Views: 5,321 Mondo TV, one of the largest European producers and distributors of animated content announced two more major broadcast agreements, taking its popular animated TV show for four-to-eight-year-olds, Sissi the Young Empress, to channels serving four countries. From June this year, Sissi has been appearing on Club Illico, an SVOD subscription service and one of the leading Canadian digital platforms in the French language. The agreement gives Club Illico owner Videotron, a major cross-platform Canadian media operator, a license for the French-language SVOD rights of the first season…

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Mattel ropes in Lisa Weger as European head of consumer products

Reading Time: < 1 minute Post Views: 2,427 Mattel has appointed Lisa Weger as the regional head of consumer products for Europe in a UK-based position. Prior joining Mattel, Weger has worked at Turner Broadcasting in New York, where she led franchise management, visual branding and licensing for Turner Kids for over 14 years. Prior to Turner, Weger led the licensing business of Mattel for the markets of Canada and Latin America. Commenting on Weber’s appointment, Sanjay Luthra, managing director Europe, said, “Lisa will infuse tremendous energy, strategic expertise and a challenger mindset into our…

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TV & Films 

Boat Rocker Rights announces raft of international sales for ‘Bitz & Bob’

Reading Time: 2 minutes Post Views: 2,947 Boat Rocker Rights has announced a raft of TV sales with leading broadcasters for pioneering new hit preschool show ‘Bitz & Bob’ for Canada, Asia and Europe. New broadcast deals include TVO and Knowledge Network in Canada; EBS in South Korea, SVT in Sweden, NRK in Norway, YLE in Finland and Hop in Israel.  In addition, France Television in France, and Fox Latin America have also agreed to air the series. These high profile international sales follow the success of Bitz & Bob since launching on CBeebies…

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Japan Licensing Expo 2018 to take place from April 25-27: Check out the event list here

Reading Time: 2 minutes Post Views: 3,447 Following its successful debut last year in Tokyo, Japan Licensing Expo 2018 will return to the third-largest global licensing market from April 25-27, 2018 at the Tokyo Big Sight Exhibition Center. The event will feature over 350 international and Japanese brands and will be collocated with IFF MAGIC Japan, the leading exhibition for the branded fashion industry in Japan. Licensing Expo Japan provides exhibitors with access to both the Japanese and international markets and is the only show in Japan supported by the International Licensing Industry Merchandisers’…

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Brand Licensing Toys & Games 

Brand Pokémon continues to rule in 2017, toys and card sales spike in Europe

Reading Time: 2 minutes Post Views: 7,844 It may have been the year after the Pokémon Go phenomenon, but Pokémon toys and merchandise continued to be a major success throughout 2017. The Pokémon Company International has announced that the brand has beat the 2016 sales record. According to the data released from NPD, and transmitted by The Pokémon Company, trading Euro100 million was spent on the Pokémon Trading Card Game last year, which gave the company an 82% share of the market (total sales of strategic trading cards was at Euro 122 million for…

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