#LCExcl Interview Character Licensing Top News 

tokidoki is on a rise in India with new collection Only x tokidoki Masks

Reading Time: < 1 minutes Post Views: 4,826 Licensing Corner had previously reported, tokidoki entered in India market just few days before the lockdown was announced! While most the brands have struggled, we are continuing to see tokidoki in its full action form accompanied by new collections capitalising on branded mask market! tokidoki is on a rise in India with new collection Only x tokidoki Masks  The limited edition of ONLYxtokidoki embraces Cool prints with a 3 ply anti-bacterial finish, wider coverage made with reusable & washable fabric! This masks are a definite must have to…

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Brand Licensing CRM #LCExcl Interview Top News 

Covid19 Impact: Licensing Corner, spoke exclusively with Flowhaven

Reading Time: 2 minutes Post Views: 3,832 COVID-19 has asked people to stay at home, and many businesses have stopped operating entirely. Many companies now need to make quick changes and new strategies to meet customers where they are. The event has posed a risk to many industries. However, it has also created new opportunities in some other industries. People have become more aware of digital channels that help them socialize, work, shop, etc. They have increasingly noticed the value of technology for efficiency, and as a result, sought out innovative solutions like Flowhaven. …

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covid19 impact #LCExcl Interview E-Commerce Retail Retail Licensing Top News 

#LCEXCLUSIVE: Covid19 Impact on Licensed Merchandise Retail & E-commerce!

Reading Time: < 1 minutes Post Views: 4,060 COVID 19 IMPACT: Editor-In-Chief Ms.Rutika Malaviya in conversation with Mr.Harsh Lal, Director – The Souled Store, how e-commerce business has to cope with the current crisis & impact on Licensed Merchandise Retail & E-commerce! Key Takeaways: 1. How is Souled Store coping up with Zero Revenue over these past months due to lockdown 2. Brands Outlook to revise Strategies & Adapting the ‘New Normal’ 3. Building Trust in consumers 4. Communication Challenge and why Brands should be careful in these times 5. Licensor-Licensee Partnership 6. All about…

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#LCExcl Interview Corporate Brand 

#LCExcl: How Indian patent offices are expediting pace for granting patents

Reading Time: 3 minutes Post Views: 4,950 — Amit Aggarwal, Co-Founder and Director, Effectual Services   The famous legal maxim – “Justice delayed is justice denied”, is unequivocally applicable in case of patents. An Intellectual Property (IP) owner is unable to enforce his patent unless it is validly granted by the Indian Patent Office – be it Trademark, Design or a Patent. This means that an IP owner is at potential risk of his idea being copied, until the point his IP is actually granted by the Indian Patent Office. Not in the too distant…

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#LCExcl Interview Brand Licensing People 

#LCExcl: Tete-a-Tete with Amit Aggarwal on ‘Legalities and Licensing in India’

Reading Time: 5 minutes Post Views: 6,649 In India, licensing is still at a nascent phase. We often get confused as to what is IP infringement or the legal hassles associated with licensing. From a legal point of view, intellectual property (IP) encompasses software, patents, patent disclosures, trademarks and service marks, logos, get-up, trade names, internet domain names, rights in designs, copyright and moral rights etc. Licensing Corner caught up with Amit Aggarwal, Co-Founder and Director of Effectual Services to understand more legalities associated with licensing in India. Effectual Services provides end-to-end intellectual property…

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#LCExcl Interview People Sports Licensing 

#LCExcl – Athleisure can be called as ‘defining fashion trend of 2018’: Roshan Baid, MD of Alcis Sports

Reading Time: 3 minutes Post Views: 5,633 With India’s appetite and love for sports, the licensing space has changed dynamically over the years. This year, Russia hosted the largest global football event — FIFA World Cup 2018. Despite India not featuring in the World Cup, there had been a surge in the sale of sports merchandises in India. In the offline space, Alcis Sports that won the rights for 2018 FIFA World Cup Russia-licenced apparel merchandise in India, Nepal, Sri Lanka and Pakistan, had seen a spike in sales of football merchandise. Licensing Corner…

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#LCExcl Interview People 

#LCExcl – Tinkle has evolved both in terms of stories and offerings: ACK Media President Sanjay Dhar

Reading Time: 2 minutes Post Views: 5,310 “We consider Tinkle as a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings,” said Sanjay Dhar – President, ACK media on the Nush-Tinkle collaboration. To celebrate and popularize Indian pop-culture, Bollywood actress Anushka Sharma has sought design inspiration from Suppandi for the spring-summer collection line of her label NUSH. NUSH and Tinkle Comics have collaborated on this endeavour to bring out a cool and comfortable fashion collection, comprising tops and dresses. In an exclusive interview…

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#LCExcl Interview Character Licensing Corporate Brand People 

#LCExcl – Combining Marvel, Acer fan base have proven to be beneficial: Acer India CMO & Consumer Business Head Chandrahas Panigrahi

Reading Time: 3 minutes Post Views: 4,973 The much-awaited ‘Avengers: Infinity War’ hit the theatres on April 27. Thanos’ journey to reclaim the Infinity Stones is almost upon the customers and cashing in on the hype are companies releasing exclusive Avengers-themed merchandises. Ahead of the film’s release, Acer launched special-edition Marvel Avengers-themed notebooks. In an exclusive interview with Licensing Corner, Mr. Chandrahas Panigrahi, CMO & Consumer Business Head, Acer India talks about the recent partnership and future initiatives. Read the full interview here: Please tell us about the partnership with Disney Consumer Products and Marvel…

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#LCExcl Interview Character Licensing TV & Films 

#LCExcl – Style quotient makes ‘Little Singham’ a different character: Reliance Animation COO Tejonidhi Bhandare

Reading Time: 3 minutes Post Views: 7,578 (Image Courtesy: Facebook) “The style quotient and the contemporary character appeal supported by the established brand name makes ‘Little Singham’ a different character and a brand in itself,” said Tejonidhi Bhandare, COO, Reliance Animation. Reliance Animation (a Reliance Entertainment company), Discovery Kids and Rohit Shetty Picturez have join hands to launch a new animation series — ‘Little Singham’. The new kids’ show on the block is based on the brand value created by Singham franchise, starring Ajay Devgan. Dabur Red Paste has come on-board as the title sponsor of…

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#LCExcl Interview 

This budget showcases the government’s additional focus on providing increasing affordability in healthcare and housing: Vishal Sinha

Reading Time: 2 minutes Post Views: 3,614 In his last full Budget before the general election 2019, Finance Minister presented a slew of measures for the agriculture and rural sectors, a new health insurance scheme for the poor and some relief in income tax for the salaried class and senior citizens. He also lowered the corporate tax for small, micro and medium enterprises with turnover of up to Rs. 250 crore to 25 per cent from the current 30 per cent, while reintroducing the tax on long- term capital gains of over Rs. 1…

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