Collaborations Retail Retail Licensing Top News Toys & Games 

Smyths Collaborates With Mattel For It’s New Shop Your Way Advert

Reading Time: 2 minutes Post Views: 328 Smyths Collaborates With Mattel For Its New Shop Your Way Advert Irish-based Toys superstore Symths partners with Mattel for their New ‘Shop Your Way‘ Advert. Mattel has come up with the character Oscar to ease the shopping experience, customers can now use Oscar’s help in-store or online. The commercial follows the fictional character Oscar on his way to Smyths Toys, showcasing customers’ home delivery and collection services options available at their discretion. Through the campaign, viewers get to see Oscar’s treasured toys come to life. The commercial…

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covid19 impact #LCExcl Interview E-Commerce Retail Retail Licensing Top News 

#LCEXCLUSIVE: Covid19 Impact on Licensed Merchandise Retail & E-commerce!

Reading Time: < 1 minute Post Views: 2,831 COVID 19 IMPACT: Editor-In-Chief Ms.Rutika Malaviya in conversation with Mr.Harsh Lal, Director – The Souled Store, how e-commerce business has to cope with the current crisis & impact on Licensed Merchandise Retail & E-commerce! Key Takeaways: 1. How is Souled Store coping up with Zero Revenue over these past months due to lockdown 2. Brands Outlook to revise Strategies & Adapting the ‘New Normal’ 3. Building Trust in consumers 4. Communication Challenge and why Brands should be careful in these times 5. Licensor-Licensee Partnership 6. All about…

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Retail Retail Licensing 

Chupa Chups ties with Japanese retailer G.U.

Reading Time: < 1 minute Post Views: 3,950 The sweet vibe of Chupa Chups keeps spreading in fashion retailers around the world. This summer the trendy Japanese retailer G.U. has developed a complete Chupa Chups range of pop and vintage t-shirts for young girls. Chupa Chups has been regularly collaborating with Fast Retailing through previous collaboration with UNIQLO. This summer G.U. launches a fun and colourful collection of six different cute designs inspired by the brand’s heritage and flavor bursts in its stores all around Asia.

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Retail Licensing 

DHX Brands launches exclusive in the night garden product range with home bargains stores

Reading Time: 2 minutes Post Views: 1,634 DHX Brands, the dedicated brand management and consumer products arm of DHX Media, has announced a new direct-to-retail collaboration which will launch an exciting new range of In the Night Garden products, specially created to suit the brand’s demographic of children aged 6 months to 2.5 years old. Launched as a direct-to-retail promotion with TJ Morris, the products will be introduced exclusively in Home Bargains and Quality Save stores throughout the UK this summer, with an initial 18 products available by the end of July, followed by…

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Retail Retail Licensing 

Genius Brands International apppoints studio veteran Jeff Shapiro as VP of Retail Development

Reading Time: < 1 minute Post Views: 1,810 Genius Brands International, Inc. “Genius Brands” (Nasdaq:GNUS) has announced the appointment of licensing industry veteran Jeff Shapiro as Vice President of Retail Development. The announcement was made by Genius Brands’ SVP of Global Consumer Products, Lloyd Mintz, to whom he will directly report. Shapiro, who has held positions at Warner Bros. Entertainment, 20th Century Fox, Sony Pictures Entertainment, and The Walt Disney Company, will work closely with Mintz to build retail partnerships and programs for each of the company’s brands, including Rainbow Rangers, airing on Nick Jr.…

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Accessories Licensing Apparel Licensing Brand Licensing Celebrity Licensing Character Licensing Fashion Licensing Merchandise Licensing Movie Licensing Music Licensing Promotional Licensing Retail Licensing Sports Licensing 

Changing tides of the Indian licensing industry

Reading Time: 9 minutes Post Views: 4,619 Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India really matches the global markets in terms of the ongoing trends with fashion as their marquee category.  Over the years India has managed to create great Indian IP’s while bringing global IP’s…

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Retail Retail Licensing Toys & Games 

Toonmart opens new store in Nashik

Reading Time: < 1 minute Post Views: 4,471 Toonmart the toy store selling official character merchandise and toy products has annunced opening of its new store in Nashik, Maharashtra. Speaking on the launch of the new store Yatish Jain, CEO & Co-Founder, Toonmart said, “We are very happy to open our new store and spread our footprints in Nasik City. We had a grand opening for the customers walking in with a lot of activities involved on 12th May, 2019 i.e. Sunday. A store where all the Licensed/Original Character Merchandise products are available in each…

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Merchandise Licensing Retail Licensing 

Elton John, Universal Music Group strike global partnership licensing deals

Reading Time: 2 minutes Post Views: 2,159 Rocket Entertainment and Universal Music Group (UMG), the world leader in music-based entertainment announced a significant new agreement to provide Elton John, one of music’s most iconic artists and the most successful male solo artist in US Billboard chart history, the industry’s best resources and expertise across recorded music, music publishing and licensing rights. The partnership not only means that UMG represents the entirety of Elton John’s legendary creative output throughout his extraordinary five-decade career, but also will see UMG’s labels globally release all of Elton John’s…

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Brand & Lifestyle Merchandise Licensing Retail Licensing 

To strengthen foothold, Toonz Retail launches its fourth store in Pune

Reading Time: < 1 minute Post Views: 2,134 The fastest homegrown kids retail chain, Toonz Retail, launched its fourth store in Pune. Pune is on the list of smart cities and has evolved as the most favored business destination for companies. To strengthen its foothold, the company is planning to invest close to Rs 2 crore in Pune market to further add five stores by the end of 18-19, as per a report in India Retailing. The new store offers a complete range of exciting kids’ products including Fashion, Baby Care, Nursery, Toys and School…

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Retail Licensing 

Reliance-BP joint venture bids licence to retail gas in 15 cities: Report

Reading Time: 2 minutes Post Views: 2,063 The Reliance-BP joint venture on Tuesday bid for the license to retail gas in 15 cities while Indraprastha Gas Ltd put in bids for 13 cities. Bidding for the biggest city gas distribution licensing round, offering 86 permits for selling CNG and piped cooking gas in 174 districts in 22 states and union territories closes today. India Gas Solutions Pvt Ltd and Reliance Industries is foraying in city gas distribution as it put in the bid for 15 cities, as per a PTI report. IGL, which retails…

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