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#LCEXCLUSIVE: Covid19 Impact on Licensed Merchandise Retail & E-commerce!

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Editor-In-Chief Ms.Rutika Malaviya in conversation with Mr.Harsh Lal, Director – The Souled Store, how e-commerce business has to cope with the current crisis & impact on Licensed Merchandise Retail & E-commerce!

Key Takeaways:

1. How is Souled Store coping up with Zero Revenue over these past months due to lockdown

2. Brands Outlook to revise Strategies & Adapting the ‘New Normal’

3. Building Trust in consumers

4. Communication Challenge and why Brands should be careful in these times

5. Licensor-Licensee Partnership

6. All about Revenues, Royalties, and Layoffs!

7. Stay Home, Stay Safe


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