Food & Drink

Now find Mentos, Airheads and Chupa Chups in the 5 surprise mini brands by Zuru!

May 27, 2019

Perfetti Van Melle is now a part of the 5 Surprise Mini Brand collection launched by innovative toymaker ZURU in Walmart USA and Canada this spring. These collectibles that fit in your hand are realistic miniatures of the world’s most iconic and loved shopping brands. After unwrapping, peeling and revealing the reusable capsules, over 70 […]

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Starbucks announces Asian licensing agreement

May 24, 2019

Starbucks has announced an agreement with Coffee Concepts to fully licence its retail in Thailand. Through Coffee Concept, a joint venture between Maxim’s Caterers, and Thai partner, Fraser and Neave Retail Connection (F&N), Maxim’s Caterers will oversee retail operations and new store development in Thailand. “Starbucks has been proudly serving customers across Thailand for more […]

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Walmart to now sell Nickelodeon slime ice cream

April 30, 2019

Supermarket chain Walmart will now be selling Nickelodeon slime ice cream. One can purchase 12 cups of ice cream that consist of green frosting swirls and vanilla ice cream to bring back your nostalgic memories for $4.97. The frozen treat is also available as orange and lemon-lime flavored bars packaged by the dozen for $2.97. […]

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Unilever announces leadership changes

March 19, 2019

Unilever announced changes to its leadership and organisation as it continues its transformation into a faster, leaner and more agile company. The changes build on our creation of three global Divisions last year – Beauty & Personal Care, Foods & Refreshment, and Home Care – and are designed to further strengthen the execution of our […]

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Varun Beverages opens Rs 550 crore plant for PepsiCo products

March 11, 2019

Varun Beverages Limited, a key player in the beverage industry, inaugurated its greenfield production facility at Pathankot in Punjab , which will create in-house production capacity for Tropicana fruit juices, dairy based products, carbonated soft drinks, Aquafina water, Gatorade and Lipton ice tea. The company has also invested Rs 550 crore in this facility. It […]

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Can’t keep calm! Kit Kat Drumsticks now exists

January 31, 2019

What happens when two iconic snack foods meet? Nestlé is combining our beloved candy and an American favorite ice cream treat, the Drumstick, to create a new delicacy — the KitKat Drumstick. According to media reports, Kit Kat Drumsticks will be sold at Kroger stores nationwide and will be sold at other grocery stores, soon. […]

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Asembl extends Diageo’s Bundaberg rum into food category

December 17, 2018

Australia’s leading fashion, lifestyle and FMCG licensed brand extension agency, Asembl. has delivered Diageo’s Bundaberg Rum into the food category, bringing the iconic Australian spirit together with the Pauls brand for the release of three decadent Christmas classics with a twist – Pauls Bundaberg Rum Premium Rumball Custard 600g, Pauls Bundaberg Rum Premium Vanilla Rum […]

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Aslee Bikaneri Hero meets Zero. Here’s how

December 14, 2018

Just ahead of the grand release, Indian confectionary producer Bikaji announced the ‘Special Edition Bikaji Zero Bhujia Pack’ in collaboration with Shah Rukh Khan and Katrina Kaif. Short in stature but big on love, a bachelor ‘Bauua’ meets two very different women who broaden his horizons and help him find purpose in life. Directed by […]

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Ubisoft unveils wine collection based on ‘Assassin’s Creed’

November 23, 2018

Ubisoft has inked a deal with winemaker Lot18 to release a limited-edition collection of wine that celebrates its gaming franchise “Assassin’s Creed.” Each bottle sports a specially-designed label with graphics inspired by the game or the character associated with the wine. The wine selection includes a 2017 Aveline de Grandpré Appellation Côtes du Rhône Contrôlée; […]

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Mad Over Donuts releases limited-edition Doraemon Donuts

October 12, 2018

One of the children’s favourite cartoon character Doraemon and India’s favourite donut brand, Mad Over Donuts, launched ‘Mad Over Donuts’ limited-edition Doraemon Joy Box’ from October 1. Interestingly, when you buy a box of three Doraemon donuts, you get a special Doraemon toy as a gift. Animation International Ltd is the licensor for ‘Doraemon’ in […]

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Delhi Duty Free launches Chivas XV in India

October 8, 2018

Delhi Duty Free in association with Pernod Ricard Global Travel Retail has launched Chivas XV in India. The 15yo blended Scotch whisky Chivas XV, which is selectively finished in Grande Champagne Cognac casks, is the latest addition to the Chivas Regal portfolio. To support the launch, brand experiences which showcase the spirit and bring to […]

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Fans of ‘Game of Thrones’ rejoice! Whisky is coming this winter

October 2, 2018

While fans have to wait to witness the final battle in the “Game of Thrones” until sometime in 2019, but they can drown their sorrows with some scotch whiskeys. Confused? Famed scotch maker Johnnie Walker is launching single malt scotch whisky collection inspired by the villainous White Walkers of HBO’s hit series. The limited-edition collection is inspired […]

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To fuel coffee consumption, Nestle forays into appliances category

October 1, 2018

In a bid to fuel coffee consumption and push one of its mainstay brands Nescafe, Nestle has entered the consumer-facing small appliances category. The company is in the process of launching app-based coffee machines, which will be sold through non-FMCG distribution channels as well. Addressing the media at a roundtable at its Gurugram headquarters, Nestle […]

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Coca-Cola to buy Costa Coffee from Whitbread: What it means for Caffeine industry

September 1, 2018

To take on Starbucks, Nestlé and JAB Holding, Coca-Cola is all set to buy the Costa coffee chain from UK leisure group owner Whitbread in a deal worth £3.9 billion. With this transaction, Coca-Cola will overnight into the UK’s biggest coffee shop player and give it a foothold in what is one of the world’s […]

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