Mcdonalds Miraculous Brand Licensing Character Licensing Food Licensing Merchandise Licensing Promotional Licensing Top News 

McDonalds Celebrates Miraculous™ with a European Happy Meal Promotion

Reading Time: 3 minutes Post Views: 599 McDonalds Celebrates Miraculous™ with a European Happy Meal Promotion, Featuring Sustainable Premiums Promotion Slated to Run in over 6,000 McDonald’s Locations Across 40 Countries Award-winning global independent animation studio ZAG has signed a new agreement with McDonalds for a Miraculous™ Happy Meal Program that will span 40 European countries, including Spain, Italy, Germany, and Austria, and will feature a line of sustainable premiums.  The announcement was made today by Julian Zag, EVP Global Operations and Head of ZAG Play. The new McDonald’s Happy Meal Program, which celebrates…

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Accessories Licensing Brand & Lifestyle Brand Licensing Food & Drink Food Licensing Top News World 

DGK & KOOL-AID® Brand Always in the Mix

Reading Time: 2 minutes Post Views: 328 DGK, the most iconic street skateboard and apparel brand, is about to drop the drippiest, most flavorful collection for the kids and the culture. DGK is proud to roll with KOOL-AID brand as DGK introduces a collection that will have the streets drippin’ with flavor for the Fall 2022 season. The deal was brokered by Kraft Heinz’s licensing agency, Brand Central. DGK & KOOL-AID® Brand Always in the Mix The Kool-Aid ManTM is committed to the culture which leads him to mix it up with the DGK…

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Brand Licensing Entertainment Food & Drink Top News TV Series Licensing 

Roadies brews new adventures with the launch of ROADIES KOFFEEHOUZ

Reading Time: 3 minutes Post Views: 556 ~Coffee lovers rejoice! Chandigarh’s Sector 35 gets its Roadies-inspired experience~ Roadies brews new adventures with the launch of ROADIES KOFFEEHOUZ Inspired by the pop-culture phenomenon that is Roadies, Leapster Restaurants Pvt. Ltd. – licensee of Viacom 18 has created a unique offering ‘Roadies Koffeehouz,’ located in Chandigarh’s Sector 35. Serving specialty coffee and gourmet chef-made comfort food, Roadies Koffeehouz will bring the adventure and spirit of Roadies, to its fans in an unforgettable show-inspired food, beverage, and ambience experience. This new launch in Chandigarh marks an extension…

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Brand & Lifestyle Food & Drink Food Licensing 

BUDWEISER GOES NUTS WITH HUMDINGER

Reading Time: 2 minutes Post Views: 471 Humdinger, the multi-category healthy snack company, has partnered with the King of Beers Budweiser, to launch three brand-new flavours of peanuts, in a deal brokered by IMG. BUDWEISER GOES NUTS WITH HUMDINGER Available in all-American flavours including Smokey Texan BBQ, Buffalo Chicken Wings and Flame Grilled Ribs, the crispy coated peanuts have been crafted to pair with the smooth, crisp taste of Budweiser. Set to launch from 26 June at select UK supermarkets, prices will range from £1 for a 60g bag to £1.75 for a 150g…

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Brand & Lifestyle Collaborations Food & Drink Food Licensing 

‘Together at last’: Jack Daniels & Coca-Cola mix it up with canned cocktail

Reading Time: 2 minutes Post Views: 586 Jack Daniel’s and Coca-Cola announced Monday they plan to start selling a ready-to-drink Jack and Coke canned cocktail. The classic bar cocktail, a combo of Jack Daniel’s whiskey and Coke, is slated to roll out in premixed cans in late 2022 and will first be offered in Mexico.followed by being sold globally later this year. A zero-sugar version will also be available. ‘Together at last’: Jack Daniels & Coca-Cola mix it up with canned cocktail “This relationship brings together two classic American icons to deliver consumers a…

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Brand Licensing Food Licensing 

ASEMBL LINES UP FIRST EVER LICENSED BRAND EXTENSION FOR WEIS ICE-CREAM

Reading Time: 2 minutes Post Views: 554 Unilever Australia’s brand extension agency, Asembl has lined up the first ever licensed brand extension partnership for much-loved Weis brand – taking the fruity flavoured ice-cream icon out of the freezer for the first time in 65 years and into the muesli bar aisle with Bounce Foods. ASEMBL LINES UP FIRST EVER LICENSED BRAND EXTENSION FOR WEIS ICE-CREAM Weis’ exciting and delicious partnership with one of Australia’s leading healthy snacking brands, Bounce Foods,  rings in a new approach to snacking with four fruit and cream flavour-filled tasty…

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Chupachups Watch Brand & Lifestyle Food & Drink Food Licensing 

Chupa Chups x D1 Milano spreads happiness & color with a special watch collection

Reading Time: < 1 minutes Post Views: 870 Chupa Chups x D1 Milano spreads happiness & color with a special watch collection Perfetti Van Melle and D1 Milano will spread happiness and color this February with a special watch collection with Chupa Chups, a brand that has become a social statement and Pop Culture Icon among kids, teens and adults. Enter the Chupa Chups x D1 Milano universe through our youthful Nanochrome, where childhood memories are relived with a dash of attention-grabbing sweetness. Three monochromatic shades infused from its popular flavors – Cola, Apple and…

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Chupa Chups Chinese New Year Food & Drink Food Licensing Retail Licensing 

CHUPA CHUPS EMBODIES THE SWEETNESS OF CHINESE NEW YEAR PROSPERITY IN MALAYSIA

Reading Time: < 1 minutes Post Views: 1,017 WCT Malls Management Sdn Bhd, the property investment and management business under WCT Holdings Berhad (“WCT Group”) of Malaysia revealed its exquisite Chinese New Year decoration in collaboration with Chupa Chups, the lollipop brand loved by millions of consumers in Malaysia. CHUPA CHUPS EMBODIES THE SWEETNESS OF CHINESE NEW YEAR PROSPERITY IN MALAYSIA Showered in hues of red and gold, the main atriums of Paradigm Mall Petaling Jaya, Paradigm Mall Johor Bahru, gateway@klia2 and SkyPark Terminal from Kuala Lumpur have been transformed into Chupa Chups lollipop oriental…

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Food Licensing 

ZAG Renews Miraculous™  Ladybug License with Italy’s Leading Crisp Brand

Reading Time: 2 minutes Post Views: 2,067 ZAG Renews Miraculous™  Ladybug License with Italy’s Leading Crisp Brand San Carlo, leader in Italy in the potato chips and savory snacks market, has extended its licensing agreement with ZAG  for the third time in a row Ladybug will star on San Carlo Junior individual and multipacks Planeta Junior has signed an agreement with San Carlo Gruppo Alimentare S.p.A. renewing its licensing agreement for Miraculous: Tales of Ladybug and Cat Noir, for the third consecutive year. The Miraculous brand is based on the successful animated series created…

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Food Licensing 

Bikano and Chhota Bheem enter into a licensing deal for “Fatax”

Reading Time: 2 minutes Post Views: 1,400 Bikano and Chhota Bheem enter into a licensing deal for “Fatax” Appetizer specialist Bikano entered into a licensing contract to get the most iconic kids’ character Chhota Bheem on their products. Bikano has come out with a whole new range of products which include Ringz, Puffers, Cheese balls, Pasta Crunch, and more. The brand has managed to gain a strong footing in the western snack market which is valued at 16000 crores. The category is expected to grow by 23-25% by 2024. This product has been specifically…

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