Brand Licensing Character Licensing Collaborations Food Licensing 

Warner Bros. Consumer Products and Entergage Launch Scooby-Doo EATS

Warner Bros. Consumer Products and Entergage Launch Scooby-Doo EATS, Introduce Original Farm to Plate Options to the Frozen Food Aisles Looks Like We’ve Solved the Healthy Frozen Food Mystery Writers Joe Ruby and Ken Spears created the original series, Scooby-Doo, Where Are You! for Hanna-Barbera Productions in 1969. Nathen Mazri, world’s youngest Scooby-Doo licensee known to develop unique food concepts dedicated for pop icon cartoons related to food does it again and decided to create healthy (Farm2Plate) & delicious food products for the hungry dog, Scooby-Doo Entergage Inc. in partnership…

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Brand Licensing Collaborations Food & Drink Publication Licensing Publishing 

COSMO LAUNCHES ‘UNCORKED BY COSMOPOLITAN’ WITH GUARACHI WINE PARTNERS

Uncorked by Cosmopolitan Combines the Largest Young Women’s Media Brand in the World with Award-Winning Wine Portfolio COSMO LAUNCHES ‘UNCORKED BY COSMOPOLITAN’ WITH GUARACHI WINE PARTNERS Guarachi Wine Partners and Hearst Magazines announced today the launch of a new wine brand Uncorked by Cosmopolitan, in a deal brokered by IMG. Leveraging Guarachi’s more than 35 years of success pioneering wine brands in the US as an importer, marketer and supplier of fine wines, Uncorked by Cosmopolitan is a curated selection of Guarachi’s leading wines by Cosmo’s editorial team, featuring innovative…

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Honda a lollipop on wheels! Brand Licensing Collaborations Food Licensing Top News 

Honda Scoopy I x Chupa Chups: a lollipop on wheels!

Honda joins forces with Perfetti Van Melle in Thailand on a collaboration between the popular Scoopy I motorcycle and the Chupa Chups lollipop brand.  Honda Scoopy I x Chupa Chups: a lollipop on wheels! In Thailand, Honda launches a limited edition Scoopy I Chupa Chups model with a matching helmet that combines the spirit of fun and colour of the lollipop brand with the movement and expression of the Scoopy on a scooter and helmet in a retro style with a modern twist. The set is available as of this September in…

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masterchef restaurant dubai Brand & Lifestyle Food & Drink Top News 

Endemol & VC Capital Holdings Bringing MASTERCHEF Restaurant Concept to US

Based on Hit TV Series, ‘MasterChef, the TV Experience’ Launched in Dubai in 2019   Endemol & VC Capital Holdings Bringing MASTERCHEF Restaurant Concept to US Endemol Shine North America, producer of the hit culinary competition series MASTERCHEF on FOX and private equity financier VC Capital Holdings, announced today that they are teaming up to bring the first MASTERCHEF restaurant concept to the U.S. The concept aims to be more than an eatery, but a true, immersive dining experience. From screen to plate, the menu is expected to feature signature dishes…

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Branded Masks Collaborations Food Licensing Top News 

Provoke A Smile With Perfetti Van Melle Masks

WHEN A SMILE IS HIDDEN, PROVOKE ONE WITH SWEETS AND COLOUR! Perfetti Van Melle group, one of the sweetest groups in the world, is always ready to spread fun and color with its popular brands no matter what happens! Provoke A Smile With Perfetti Van Melle Masks In these challenging times, the brands are just perfect to cheer up the latest accessory in any outfit: an amazing fashionable collection of face masks has been developed with four of its most popular and international brands: Chupa Chups, Mentos, Smint and Airheads. Perfetti Van Melle…

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CSK X Levista Food & Drink Sports Licensing 

IPL2020: CSK announces Levista as ‘Official Licensed Coffee Partners’

The 2020 IPL is set to begin on September 19 and will be held entirely in the UAE due to the COVID-19 pandemic. CSK announces Levista as ‘Official Licensed Coffee Partners’ Three-time Indian Premier League (IPL) champions Chennai Super Kings on Wednesday announced a licensed deal with Levista Coffee. The coffee brand, which was launched in December 2017 and is sold primarily in Karnataka and Tamil Nadu and is most preferred & favourite coffee brand, has been announced as ‘Official Licensed Coffee Partner’ for the 2020 IPL season. It also…

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MasterChef Entertainment Licensing Food & Drink TV Series Licensing 

MASTERCHEF announces New Products Range for Casino Industry

Gander Group and Endemol Shine North America, producers of the hit culinary competition series MASTERCHEF (Wednesdays, 8:00-9:00 PM ET/PT) on FOX announced today a partnership for a series of branded kitchen products exclusively for the casino industry in the U.S. market. MASTERCHEF announces New Products Range for Casino Industry The one-of-a-kind product line to include cookware, bakeware, appliances and gadgets will be offered exclusively to casino guests to create a new MASTERCHEF experience in the kitchen. “I speak on behalf of our clients and Gander Group team when I say…

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Chupa Chups Drinks Food & Drink Food Licensing 

Japan to cool off this summer with chilled Chupa Chups Drinks

This July Toyo beverage, headquartered in Shibuya-ku, Tokyo, will launch Chupa Chups chilled cup drinks. The milk based chilled drinks have been developed under license of Perfetti Van Melle and will be available in the Convenience stores, Merchandise stores and Drug stores across Japan. Japan to cool off this summer with chilled Chupa Chups Drinks The first flavour, “Chupa Chups Strawberry Cream”, will be launched on July 14th. It is one of the most iconic Chupa Chups flavours that takes you back to your childhood and the drink delicately reproduces its characteristic creamy and mild…

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Adidas Sauce Collection Celebrity Licensing Collaborations Food Licensing Sports Licensing 

Adidas, McDonalds ‘Saucy’ Collab with NBA Players

Adidas and NBA players James Harden, Damian Lillard and Tracy McGrady have teamed with McDonald’s to release a new line of shoes and apparels. Adidas, McDonalds ‘Saucy’ Collab with NBA Players Adidas and McDonald’s are introducing the Sauce Pack, a collection of shoes and apparel inspired by basketball stars and McDonald’s sauces. The deal was brokered by The Joester Loria Group, which represents McDonald’s. “When you come across a hooper with a unique aura and style of play, we say they have sauce,” the companies said in a statement. “It’s every player’s goal to develop their own…

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Food & Drink 

IMG to License Jim Beam Brands

Beam Suntory, a world leader in premium spirits, has signed IMG to help it extend the James B. Beam Distilling Company’s portfolio of brands through strategic licensing partnerships. IMG to License Jim Beam Brands! The company is best known for its Jim Beam® Bourbon, the world’s number one bourbon which celebrates its 225th anniverary this year.  The James B. Beam Distilling Company’s American Whiskey portfolio also includes Knob Creek®, Basil Hayden’s®, Booker’s®, Baker’s®, Legent® and Little Book®. IMG will be tasked with developing products that celebrate the company’s extraordinary history,…

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