Apparel Licensing Brand & Lifestyle Fashion Fashion & Accessories 

The Official Humans of Bombay Merch is now available on Souled Store 

Reading Time: 2 minutes Post Views: 551 The Official Humans of Bombay Merch is now available on Souled Store  After building a community of over 2.29 million people, Humans of Bombay have finally launched their new collection #ImKindDontMind in partnership with Humans of Bombay.  What started as the team of storytellers is now a full-fledged company on a mission to accept and celebrate diversity.  The #ImKindDontMind collection is an ode to the power people hold to inspire each other positively by (quite literally) wearing their heart on their sleeves and becoming a constant reminder to those…

Read More
Brand Licensing Merchandise Licensing 

Baby Shark merchandise will now be available in India

Reading Time: 2 minutes Post Views: 524 Baby Shark merchandise will now be available in India A good day for Baby Shark fans as the most iconic earworm will now be up for sale for young Indians. Viacom 18 has signed an exclusive deal with Pinkfong to leverage the young audience. They have now launched an extensive range of Baby Shark merchandise to bring the characters to life. The price range is kept in a way that it would fit the budget of every Indian household. With 7+ licensees appointed across 10+ categories and…

Read More
National People 

ONE ANIMATION BOLSTERS DIGITAL TEAM WITH NEW HIRES FROM HASBRO AND AMAZON

Reading Time: 2 minutes Post Views: 517 ONE ANIMATION BOLSTERS DIGITAL TEAM WITH NEW HIRES FROM HASBRO AND AMAZON Kelly Joeman joins Entertainment One/Hasbro as Senior Manager of Audience Development. Former Amazon executive Tuan Nguyen appointed as E-Commerce Manager Award-winning content creation, distribution and licensing studio One Animation is expanding its digital team with the appointment of two new executives to newly created roles. Kelly Joeman will join as Senior Manager, Audience Development and Tuan Nguyen has been tapped as E-Commerce Manager both based in One Animation’s Singapore office. Joeman will be supported by Glen Chittur, Manager,…

Read More
Brand & Lifestyle Brand Licensing 

Brand Licensing Europe and Licensing International launch Licensing U

Reading Time: 2 minutes Post Views: 459 Brand Licensing Europe and Licensing International launch Licensing U  Brand Licensing Europe (BLE) in partnership with industry trade association Licensing International, is launching Licensing U for Europe: a one-stop-shop education program about the $292bn licensing industry for newcomers and experienced professionals. Licensing U will take on a fully virtual format with the content being available to view on demand for three months from 22 November 2021 allowing delegates to engage with and return to the content at a time that best suits them. Early bird discounts are available from now until…

Read More
Fashion 

Discovery’s new apparel range is now live on Myntra

Reading Time: 2 minutes Post Views: 467 Discovery’s new apparel range is now live on Myntra Discovery Communications India unveiled a clothing line – Discovery Adventures X Roadster Life Co., in partnership with its licensing agent Black White Orange. The range is tailored for the Indian market and is ready to shop on Myntra. The apparels in the capsule carry forward the spirit of discovery and exploration with long-standing outdoor values in mind, whilst reflecting the core DNA of the brand Roadster Life Co.   After a thorough understanding of the needs of modern men and women, the range aspires…

Read More
Sports Sports Licensing 

Reebok launches the second edition of the Cardi B capsule 

Reading Time: 2 minutes Post Views: 410 Reebok launches the second edition of the Cardi B capsule  After the humungous success of the first Reebok X Cardi B collection, the two have decided to join hands again. This time for the launch of the new “Let me Be.. In My World” capsule collection. The collection would feature new Cardi B Leather sneakers, which are inspired by her hometown, New York City, and promises to take forward her legacy through innovative designs.  Each piece in the capsule draws inspiration from Cardi’s style and incorporates cues…

Read More
Sports Sports Licensing 

This Marathon season, Adidas comes out with Adizero in Sonic Ink Colourway

Reading Time: 2 minutes Post Views: 541 This Marathon season, Adidas comes out with Adizero in Sonic Ink Colourway adidas has announced a new color update for its latest adizero collection designed for marathon distance running. The collection includes ADIZERO ADIOS PRO 2, ADIZERO BOSTON 10, and ADIZERO PRIME X.  With the sonic ink colorways, they wish to encapsulate the power of running. Adizero would be worn by some of the world’s fastest athletes on the road season. The shoes were worn by Olympic marathon gold medalist, Peres Jepchirchir. In her post-race interviews, Jepchirchir…

Read More
Freaky Friday National 

Freaky Friday: How are Chinese apps coming back despite stringent laws?

Reading Time: 3 minutes Post Views: 324 Freaky Friday: How are Chinese apps coming back despite stringent laws? Ministry of Electronics and Information Technology banned over 250 apps owning to geopolitical tensions between India and China way back in June 2020. In a press release, the government had stated that these apps were a threat to the sovereignty and integrity of India.  The list included popular Chinese apps such as Tiktok, Shein, PUBG mobile among others. These apps were banned under Section 69A of the IT Act. Although PUBG mobile is a South Korean…

Read More
Merchandise Licensing 

ONE ANIMATION’S ODDBODS LANDS IN ARGOS 

Reading Time: < 1 minute Post Views: 318 ONE ANIMATION’S ODDBODS LANDS IN ARGOS  New deal with UK retailer for an exclusive product range spanning plush, apparel and dress-up Award-winning content creation, distribution and licensing studio One Animation has secured a new deal with the UK retailer Argos for its hit CG-animated property Oddbods. Starting this month, an exclusive range of Oddbods merchandise spanning plush, apparel, and dress-up will be launched at Argos and Sainsbury’s stores and online.  The phased Oddbods range roll-out will be kicked off with the launch of Pogo and Fuse plush…

Read More
Technology 

Gadget Accessories Brand U&i come out with four new earphones in India

Reading Time: < 1 minute Post Views: 443 Gadget Accessories Brand U&i come out with four new earphones in India Gadget accessories brand U&i has finally spoken about their new audio accessories launch. They have come out with 4 new products which are ‘Bomb Neckband Series’, ‘Wanted Neckband Series’, ‘Cruise Neckband Series’ and ‘Welcome Earbuds Series’. The accessories are meant specifically for outdoor activities, such as running, walking. The launch would cater to the needs of sporty and productive individuals. The earbuds could be worn while one engages in rigorous actives and they still won’t…

Read More
%d bloggers like this: