Baby Shark merchandise will now be available in India
A good day for Baby Shark fans as the most iconic earworm will now be up for sale for young Indians. Viacom 18 has signed an exclusive deal with Pinkfong to leverage the young audience. They have now launched an extensive range of Baby Shark merchandise to bring the characters to life.
The price range is kept in a way that it would fit the budget of every Indian household. With 7+ licensees appointed across 10+ categories and 250+ leading retail partners, the merchandise is a steal. The entire range starts from only rs 199 onwards.
Baby shark has been in the news since the beginning of 2016. The short-form videos and their captivating sing-along theatricals were well received by the young audience.
Viacom 18 Consumer Products and Pinkflong have joined hands to attract users between the age group of 0-5 years. The partners are all set to bring out an exclusive products range, to re-establish themselves as a global franchise. As a part of the association, the exclusive Baby Shark merchandise will include an array of products ranging from home linens, stationery, toys, apparel, games, fashion accessories, electronic items, etc. through licensed partners and leading retailers across India like Hamleys, Amazon, Landmark, Toys R Us, and many more.
Commenting on the launch of the exclusive Baby Shark merchandise, Mahesh Shetty, Head-Network Sales, Viacom18, said, “At Viacom18 Consumer Products, we have been expanding our reach to build a relationship with consumers across multiple touch-points and act as a catalyst to create fandom for iconic characters. Kids across the globe adore Baby Shark, thereby making it a global phenomenon. The addition of Baby Shark to our growing portfolio will further consolidate our position as a leader in the kids’ category and add depth to our wide consumer products portfolio for kids as we aim to provide our young viewers with an opportunity to interact with their most-adored character beyond television screens.”
Going forward an animated series on Baby Shark is also set to launch on NickelodeonBaby Shark fans are in for a treat as the most loveable earworm along with family will soon be available in a new avatar for its young fans in India. In an endeavor to leverage the kids’ cluster beyond television, Viacom18 Consumer Products in an exclusive deal with Pinkfong have come together to introduce a magnificent range of Baby Shark merchandise in India, bringing its fans one step closer to the character.