YouTuber LaurDIY, also known as Lauren Riihimaki, has partnered up with Mad Engine to launch a new collection of branded apparel and accessory products.
LaurDIY’s licensing agency ‘The Brand Liaison’ brokered the transaction.
Commenting on the association, Riihimaki said, “We have already successfully launched sleepwear and other apparel products and my fans and followers keep asking for more merch. Mad Engine is a leader in their space and they have very strong design and production capabilities. Their creative team has been incredible at interpreting my brand, designs and aesthetic. I am so thrilled to be working with such a great company.”
The apparel collection will comprise of loungewear, leggings, joggers, t-shirts, hoodies and other clothing and accessory items that reflect the comfy, cozy lifestyle that YouTuber is known for.
The first collection will launch this fall exclusively at Ardene Stores in Canada. Afterward, it will be available at select retailers in the United States.