YouTuber LaurDIY teams up with Mad Engine to launch apparel collection

YouTuber LaurDIY, also known as Lauren Riihimaki, has partnered up with Mad Engine to launch a new collection of branded apparel and accessory products. LaurDIY’s licensing agency ‘The Brand Liaison’ brokered the transaction. Commenting on the association, Riihimaki said, “We have already successfully launched sleepwear and other apparel products and my fans and followers keep asking for more merch. Mad Engine is a leader in their space and they have very strong design and production capabilities. Their creative team has been incredible at interpreting my brand, designs and aesthetic. I…

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