Apparel Licensing Character Licensing 

Sanrio, Torrid launch limited-edition ‘Hello Kitty’ fashion collection

Reading Time: < 1 minute Post Views: 2,205 Torrid, the fastest-growing plus size fashion brand in America, launched ‘Hello Kitty’ fashion collection. The limited-edition collection launches exclusively at Torrid.com. Expressly designed to fit and flatter women who wear sizes 10 to 30, the collection blends casual chic style with athleisure and Hello Kitty prints that include her iconic bow. “Our two previous Hello Kitty collections were huge hits—and we think the pieces in this latest collection are more fabulous than ever. Fans are definitely going to be thrilled,” said Kate Horton, SVP, General Merchandising Manager…

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Apparel Licensing Character Licensing 

Torrid launches ‘Betty & Veronica’ plus-size fashion collection

Reading Time: < 1 minute Post Views: 2,385 If you’re plus-size and as obsessed with “Riverdale”, then this news might interest you! Torrid launched the first-ever plus-size Betty & Veronica collection online and in select stores. On theme with the show based off the original Archie Comics’, the 8-piece collection is modeled by two best friends, Natasha Polis and Heather Traska. Just like their iconic rivalry, the items have trademark details like the “Betty” embroidered color or a ‘Veronica’ lipstick printed trim and runs sizes 10-30. The collection includes: Varsity Cardigan $64.90 Betty Heart Stitched…

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Apparel Licensing 

Cartoon Network partners with Daisy Street for Powerpuff Girls apparel collection

Reading Time: < 1 minute Post Views: 3,039 Cartoon Network has associated with Daisy Street, an online fashion retailer, for new Powerpuff Girls-inspired apparel collection. “The Powerpuff Girls’ and Daisy Street is an exciting collaboration that celebrates girl power and self-expression,” says Leila Loumi, licensing director, Cartoon Network Enterprises EMEA. As a part of the Daisy Street spring/summer 2018 collection, the products include retro-inspired apparel including graphic t-shirts, crop tops and athleisure wear that celebrate the female superhero trio. To mark the 20th anniversary of the supergirls, the range gives a nod to the ‘90s…

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Celebrity 

Femina x KOOVS with Elli Avram: Check out the vibrant hue collection

Reading Time: < 1 minute Post Views: 2,533 Bollywood actress Elli Avram partnered with KOOVS in association with Femina for summer staples. Dominated by vibrant hues, the collection ‘Femina x KOOVS with Elli Avram’ comprises of dresses, active wear among others. Check out the collection here: Sharing a video, Femina took to the Twitter and wrote, “Eli Avram has her summer style down pat. Shop now for all her looks.” @ElliAvrRam has her summer style down pat. Shop now for all her looks @mykoovs: https://t.co/SzI9xXrRdS #ElliForKOOVSXFemina @SaurabhDua @Neemrana_Hotels pic.twitter.com/Qv1c0I0xEw — Femina (@FeminaIndia) May 19, 2018…

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Apparel Licensing Fashion Licensing 

Forever 21 launches exclusive Coca-Cola capsule collection

Reading Time: < 1 minute Post Views: 4,510 The Coca-Cola Company partnered with fashion retailer Forever 21 for an exclusive apparel collection. The F21xCoke collection is comprised of nostalgic ‘Coca-Cola’ iconography and includes an array of men’s and women’s apparel. Featuring classic red and white Coca-Cola colors, the collection boasts the perfect ‘throwback’ pieces to kick off the Summer season. The women’s collection offers a collection of pieces from t-shirts, crop-tops, and beach ready bikini tops and bottoms. The men’s collection comprises of international Coca-Cola logo T-shirts and checkered logo shorts and jackets. The collection…

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Celebrity Licensing 

After apparel, YouTuber LaurDIY forays into home décor collection

Reading Time: < 1 minute Post Views: 5,213 YouTuber LaurDIY has teamed up with Jay Franco & Sons to launch LaurDécor. The Brand Liaison, LaurDIY’s exclusive licensing agent, brokered the transaction. The new brand is a combination of new bedding and home goods collection inspired by the influencer’s designs. “Lauren brings her fans such joy and happiness,” says Elisha Gordon, vice president, licensing, Jay Franco. “We will design home collections that share her vibrancy and creativity, offering a direct connection between her space and theirs.” The new home décor collection will include signature bedding, bath,…

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Celebrity Licensing 

West Indian Cricketer DJ Bravo is all set to launch his apparel brand in India

Reading Time: 2 minutes Post Views: 1,977 With so many celebrities joining the bandwagon, celebrity licensing is not a thing of the past now. The latest to foray is West Indian cricketer Dwayne Bravo. Popularly known as DJ Bravo, the cricketer is all set to launch his apparel brand in India under the name ‘DJ Bravo 47’. According to a report in the Economic Times, Bravo, who is quite popular in India, is looking at monetizing on his popularity with the launch of his official merchandise. The brand is co-owned by Bravo and Singapore-based…

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Apparel Licensing 

Poetic Brands, Activision join hands for ‘Call of Duty’ apparel collection

Reading Time: < 1 minute Post Views: 2,208 Licensed apparel specialist Poetic Brands has teamed up with Activision for an apparel range inspired by its video game franchise “Call of Duty.” The range will be distributed across the UK and Ireland. Under the association, Poetic Brands will develop an apparel line that features iconic imagery from the game. “Call of Duty is one of the most recognizable and popular video game brands in the world, so it is tremendously exciting to have signed this agreement,” said Elliott Matthews, executive director, Poetic Brands. “We will be…

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Character Licensing Fashion & Accessories 

High-street retail chain H&M launches Pink Panther collection

Reading Time: < 1 minute Post Views: 3,069 A line of Pink Panther fashion and accessories has launched at high-street retail chain H&M. The deal was brokered by CPLG on behalf of Metro Goldwyn Mayer. The collection will feature the classic character on a range of products for children and adults. “We’re really excited to launch the first Pink Panther collection at H&M worldwide and we look forward to seeing the reaction,” said Jenny Strehle, commercial director, CPLG Nordics. The girls wear styles include a short sleeve t-shirt and shorts set featuring a Pink Panther…

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Apparel Licensing Collaborations 

Gold’s Gym, Gymshark to launch limited-edition performance wear line

Reading Time: 2 minutes Post Views: 2,390 The world’s trusted fitness authority Gold’s Gym and fitness apparel brand Gymshark have teamed up for a line of limited-edition performance wear including men and women wear. The partnership further establishes both Gold’s Gym’s and Gymshark’s commitment to helping people achieve their potential through fitness. The Gymshark x Gold’s Gym collection will include men’s and women’s styles, a unique color palette and body shaping separates for fitness enthusiasts. The line of performance wear for men and women is designed to embody Gold’s Gym’s heritage with Gymshark’s contemporary…

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