Celebrity Celebrity Licensing 

“Rasode Maine Kaun Tha” Yashraj Mukhate announces the launch of his merch

Reading Time: < 1 minute Post Views: 485 “Rasode Maine Kaun Tha” Yashraj Mukhate announces the launch of his merch Shot to fame because of his quirky mash-up songs, viral artist Yashraj Mukhate announces the launch of his new merchandise on the anniversary of his first hit song.  While the internet was initially buzzing with the hilarious dialogue mashups that Mukhate had come up with, now it is buzzing with questions about the merchandise.  Mukhate announced to his 2.1 million loyal Instagram fans, the sale of his merch which would include quirky one-liners from his…

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Celebrity 

Influencer Malvika Sitlani announces the launch of her brand – Masic  

Reading Time: 2 minutes Post Views: 1,583 Influencer Malvika Sitlani announces the launch of her brand – Masic  After attaining a massive 500k following on Instagram, beauty and lifestyle influencer Malvika Sitlani Aryan announced the launch of her makeup brand Masic Beauty.  Sitlani has been in the content creation industry for over 6 years now and has been vocal about her dream to create something beyond the ordinary on her youtube channel. MASIC beauty is the first step she has taken in this direction. She calls the brand her “Lockdown baby” as the idea…

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Celebrity Cosmetics 

Masaba x Nykaa lipstick collection is out now

Reading Time: < 1 minute Post Views: 584 Masaba x Nykaa lipstick collection is out now Indo Caribbean fashion designer Masaba Gupta signed an exclusive deal with Nykaa to launch her own Matte Lipstick collection “Own it like Masaba.” This is her very first beauty collection collaboration with the eCommerce giant Nykaa, in the past, Masaba has launched her own prints and designs. The collection offers high spirited and ultra-flattering 12 shades of lipsticks that are specially curated keeping in mind the Indian skin tone. This range brings forward three pigment-rich, cult-worthy shades that celebrate…

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Celebrity 

How Rihanna became a Billionaire, through her own cosmetics brand

Reading Time: 2 minutes Post Views: 356 How Rihanna became a Billionaire, through her own cosmetics brand Four years have passed since Grammy award winner, Raihana launched her cosmetics brand Fenty Beauty in conjunction with LVMH Moët Hennessy Louis Vuitton’s Kendo, and that singlehandedly contributed to her landing at the billionaire’s list. The brand was able to generate a revenue of over 100 million dollars through sales within the first 40 days of the launch. Raihana today has a net worth of 1.7 billion dollars and a large portion of that comes from her 50 %…

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Celebrity Sports 

Suryakumar Yadav joins RISE Worldwide as a talent representative

Reading Time: < 1 minute Post Views: 438 Suryakumar Yadav joins RISE Worldwide as a talent representative Reliance industries Sports management company RISE Worldwide signed Suryakumar Yadav as their exclusive talent representative globally. RISE would now aid the cricketer by strategically planning his career in a way that could help him generate value through different facets, Yadav would get extensive resources from the management which would help him take better decisions when it comes to endorsements, licensing, and public appearances. RISE would however not be responsible for the cricketer’s playing contracts. Since the beginning of…

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Celebrity Food & Drink 

“Rhea X Papacream” is creating a buzz on social media

Reading Time: < 1 minute Post Views: 1,080 “Rhea X Papacream” is creating a buzz on social media Film director, Rhea Kapoor is creating a buzz on social media as she has recently launched four new ice-cream flavors with an artisanal ice-cream brand “Papacream”. The collection is called “Rhea X Papacream”. It is an in-tub sundae experience that is made with the most premium ingredients. Promising to be a dream ice cream concoctions delivered in ready-to-eat tubs. Rhea has been posting the praises she has been receiving for her sweet indulgent creation on social media.…

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Celebrity Licensing Character & Entertainment 

Welcome, Naomi Barbie!

Reading Time: < 1 minute Post Views: 603 Welcome, Naomi Barbie! The world’s most popular and kitschiest doll maker launched a new line of barbie modeled on Naomi Osaka for 29.99 dollars. No points for guessing that the dolls sold like hotcakes and was out of stock in a record time of 6 hours. The barbie is seen holding a Yonex tennis racket and wearing the same outfit the ace tennis player wore in the Australian Open 2020. Osaka tweeted, “I hope every child is reminded that they can be and do anything.” The 23-year-old…

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Celebrity 

Beyonce launches size-inclusive swimwear collection 

Reading Time: < 1 minute Post Views: 675 Beyonce launches size-inclusive swimwear collection  Pop icon Beyonce launches her new inclusive swimwear collection Adidas x Ivy Park. The athleisure garments called the flex park collection include all-in-one swimsuits, bikinis, and swimming trunks in a wide range of sizes.  The collection also includes beach-ready cover-ups, a men’s matching shirt, and short sets, sliders a bucket hat, and bag. Beyonce was quick to take criticism on her January 2020 launch of the Ivy Park X Adidas collection which was not size-inclusive and only offered XL as the largest size. …

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Apparel Licensing Celebrity Licensing 

Pop singer Rihanna launches Savage X Pride capsule

Reading Time: < 1 minute Post Views: 578 Pop singer Rihanna launches Savage X Pride capsule The flag bearer of LGBTQIA + rights Rihanna launched her fun new collection under Savage X Fenty, and it celebrates being queer. Savage X Pride capsule is for “everyone.” The garments in the collection include a number of sleek, rainbow embellished loungewear that anyone can pull off.  Partnering with Rihanna’s Clara Lionel Foundation, the company not just believes in token representation but creating an actual impact.  Savage promises a 2,50,000 dollar donation from the sale of the collection to…

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Prajakta Kohli Merch Brand & Lifestyle Celebrity Licensing 

MostlySane aka Prajakta Kohli launches her merchandise line with Merch Bay

Reading Time: 2 minutes Post Views: 1,452 The affinity that Prajakta aka MostlySane shares with her followers is something very rare especially in the digital era where content creators often deal with a lot and hate and trolls online. Prajakta has nearly six million subscribers on YouTube and about 3.8 million followers on her Instagram. As Instagram launched the reels features, she has been ruling that space as well. MostlySane aka Prajakta Kohli launches her merchandise line with Merch Bay The comedy sensation Prajakta Kohli finally launched her own merchandise. One Digital Entertainment creator, Prajakta announced the…

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