Celebrity Sports 

Suryakumar Yadav joins RISE Worldwide as a talent representative

Reading Time: < 1 minute Post Views: 168 Suryakumar Yadav joins RISE Worldwide as a talent representative Reliance industries Sports management company RISE Worldwide signed Suryakumar Yadav as their exclusive talent representative globally. RISE would now aid the cricketer by strategically planning his career in a way that could help him generate value through different facets, Yadav would get extensive resources from the management which would help him take better decisions when it comes to endorsements, licensing, and public appearances. RISE would however not be responsible for the cricketer’s playing contracts. Since the beginning of…

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Celebrity Food & Drink 

“Rhea X Papacream” is creating a buzz on social media

Reading Time: < 1 minute Post Views: 340 “Rhea X Papacream” is creating a buzz on social media Film director, Rhea Kapoor is creating a buzz on social media as she has recently launched four new ice-cream flavors with an artisanal ice-cream brand “Papacream”. The collection is called “Rhea X Papacream”. It is an in-tub sundae experience that is made with the most premium ingredients. Promising to be a dream ice cream concoctions delivered in ready-to-eat tubs. Rhea has been posting the praises she has been receiving for her sweet indulgent creation on social media.…

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Celebrity Licensing Character & Entertainment 

Welcome, Naomi Barbie!

Reading Time: < 1 minute Post Views: 183 Welcome, Naomi Barbie! The world’s most popular and kitschiest doll maker launched a new line of barbie modeled on Naomi Osaka for 29.99 dollars. No points for guessing that the dolls sold like hotcakes and was out of stock in a record time of 6 hours. The barbie is seen holding a Yonex tennis racket and wearing the same outfit the ace tennis player wore in the Australian Open 2020. Osaka tweeted, “I hope every child is reminded that they can be and do anything.” The 23-year-old…

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Celebrity 

Beyonce launches size-inclusive swimwear collection 

Reading Time: < 1 minute Post Views: 291 Beyonce launches size-inclusive swimwear collection  Pop icon Beyonce launches her new inclusive swimwear collection Adidas x Ivy Park. The athleisure garments called the flex park collection include all-in-one swimsuits, bikinis, and swimming trunks in a wide range of sizes.  The collection also includes beach-ready cover-ups, a men’s matching shirt, and short sets, sliders a bucket hat, and bag. Beyonce was quick to take criticism on her January 2020 launch of the Ivy Park X Adidas collection which was not size-inclusive and only offered XL as the largest size. …

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Apparel Licensing Celebrity Licensing 

Pop singer Rihanna launches Savage X Pride capsule

Reading Time: < 1 minute Post Views: 305 Pop singer Rihanna launches Savage X Pride capsule The flag bearer of LGBTQIA + rights Rihanna launched her fun new collection under Savage X Fenty, and it celebrates being queer. Savage X Pride capsule is for “everyone.” The garments in the collection include a number of sleek, rainbow embellished loungewear that anyone can pull off.  Partnering with Rihanna’s Clara Lionel Foundation, the company not just believes in token representation but creating an actual impact.  Savage promises a 2,50,000 dollar donation from the sale of the collection to…

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Prajakta Kohli Merch Brand & Lifestyle Celebrity Licensing 

MostlySane aka Prajakta Kohli launches her merchandise line with Merch Bay

Reading Time: 2 minutes Post Views: 600 The affinity that Prajakta aka MostlySane shares with her followers is something very rare especially in the digital era where content creators often deal with a lot and hate and trolls online. Prajakta has nearly six million subscribers on YouTube and about 3.8 million followers on her Instagram. As Instagram launched the reels features, she has been ruling that space as well. MostlySane aka Prajakta Kohli launches her merchandise line with Merch Bay The comedy sensation Prajakta Kohli finally launched her own merchandise. One Digital Entertainment creator, Prajakta announced the…

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youthiapa masks Celebrity Licensing 

Bhuvan Bam’s brand Youthiapa launches a newline of face masks

Reading Time: 2 minutes Post Views: 1,622 Indian Youtuber Bhuvan Bam has launched a range of printed facemasks under BB Ki Vines’ official fashion line, ‘Youthiapa’. The limited-edition range of face masks is available on the official website at Rs 125 per piece. Bhuvan Bam’s brand Youthiapa launches a newline of face masks Bam is encouraging the next generation to vouch for and practice social distancing as a civic duty by wearing masks at all times. Adding a dose of fashion to this necessary, he is attempting to influence such style-motivated youth to effect…

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Adidas Sauce Collection Celebrity Licensing Collaborations Food Licensing Sports Licensing 

Adidas, McDonalds ‘Saucy’ Collab with NBA Players

Reading Time: 2 minutes Post Views: 3,055 Adidas and NBA players James Harden, Damian Lillard and Tracy McGrady have teamed with McDonald’s to release a new line of shoes and apparels. Adidas, McDonalds ‘Saucy’ Collab with NBA Players Adidas and McDonald’s are introducing the Sauce Pack, a collection of shoes and apparel inspired by basketball stars and McDonald’s sauces. The deal was brokered by The Joester Loria Group, which represents McDonald’s. “When you come across a hooper with a unique aura and style of play, we say they have sauce,” the companies said in a statement. “It’s every player’s goal to…

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Kim Kardashian x Spotify Celebrity Licensing Entertainment Licensing 

Kim Kardashian signs licensing deal with Spotify

Reading Time: 2 minutes Post Views: 1,903 The Reality Star, Kim Kardashian signs licensing deal with Spotify in which she’ll host a podcast about her efforts in the field of criminal justice reform. Keeping Up With The Kardashians star is coming out with her very own series. Kim will act as both the producer and host of the podcast alongside Lori Rothschild Ansaldi, a notorious TV producer. Podcast will revolve around Lori’s investigation into the case of Kevin Keith, who was convicted of three murders in 1994, despite maintaining his innocence. He was sentenced to…

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Celebrity Celebrity Licensing 

Wildbrain CPLG Cracks Licensing Deal With RICHARD SIMMONS

Reading Time: 2 minutes Post Views: 2,240 Licensing agency takes worldwide representation rights to iconic 1980s fitness expert  First partners signed in North America with products launching for holiday season 2020 WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has been tapped by Plaster Partners LLC to represent the iconic 1980s fitness expert Richard Simmons worldwide. WildBrain CPLG is now developing a cross-category licensing program for Richard Simmons targeting adults across key categories, including accessories, food and beverage, footwear, fitness and sporting goods, publishing, health and beauty, social stationery,…

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