National Sports 

Thumbs Up becomes global partner at Tokyo Olympics

Reading Time: 2 minutes Post Views: 337 Thumbs Up becomes global partner at Tokyo Olympics Thumbs Up announced on Saturday its tie-up with the Olympics Games 2021 to be held in Tokyo. Their campaign would be a tribute to the real heroes of the Olympics – the participants who dodged all bullets to find a place in the championship.  Through the collaboration, they wish to show the Indian audience the arduous journey of the participants who were able to secure a spot in the Olympics and reach the pinnacle of success. The full campaign…

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IPL reviews sponsorship deals amid rising Indo-China border tensions

Reading Time: 2 minutes Post Views: 1,902 The rising tensions on the border amid the Galwan Valley standoff between India and China has seen the Governing Council of Indian Premier League (IPL) reviews sponsorship deals. A country-wide movement to boycott Chinese products and services has started since the Galwan Valley standoff between India and China resulted in 20 Indian soldiers attaining martyrdom. We had also mentioned this movement to have its impact on several businesses including Licensing & Merchandising Industry. While several businesses have taken Chinese products off their shelves, the Indian Premier League…

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Licensing Industry Unites as Nation First amid rise in Indo-China tension

Reading Time: 3 minutes Post Views: 1,612 As border tensions between India and China flares up with the deadliest clash in more than four decades, leaving at least 20 Indian soldiers dead, adds another layer of uncertainty to companies already reeling from the coronavirus pandemic on both sides of the border. There have been calls for boycotting goods imported from the neighbouring nation while supporting our Prime Minister’s Aatmanirbhar Bharat & Make In India Campaign to revive the economy. That, however, won’t be easy because the two economies are intertwined. We are witnessing some…

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