National People 

ONE ANIMATION BOLSTERS DIGITAL TEAM WITH NEW HIRES FROM HASBRO AND AMAZON

Reading Time: 2 minutes Post Views: 520 ONE ANIMATION BOLSTERS DIGITAL TEAM WITH NEW HIRES FROM HASBRO AND AMAZON Kelly Joeman joins Entertainment One/Hasbro as Senior Manager of Audience Development. Former Amazon executive Tuan Nguyen appointed as E-Commerce Manager Award-winning content creation, distribution and licensing studio One Animation is expanding its digital team with the appointment of two new executives to newly created roles. Kelly Joeman will join as Senior Manager, Audience Development and Tuan Nguyen has been tapped as E-Commerce Manager both based in One Animation’s Singapore office. Joeman will be supported by Glen Chittur, Manager,…

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Big Move Global Licensing People 

  Scott Shillet, will lead Licensing Partnerships For Banijay-Owned Studio

Reading Time: 3 minutes Post Views: 599  Scott Shillet, will lead Licensing Partnerships For Banijay-Owned Studio Endemol Shine North America, a division of Banijay, the world’s largest international content producer and distributor, has promoted consumer products executive Scott Shillet to Vice President, Licensing, it was announced today by Ben Samek, President & Chief Operating Officer, Endemol Shine Americas. Shillet, who has been with the company since 2019, will continue to lead all creative licensing partnerships while adding oversight of product development across the company’s non-scripted and scripted series in North America. Shillet, who was previously…

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People Toys & Games 

New Barbie modeled after COVID Vaccine developer Sarah Gilbert

Reading Time: < 1 minute Post Views: 373 New Barbie modeled after COVID Vaccine developer Sarah Gilbert Toymaker Mattel Inc modeled a new barbie to pay tribute to Sarah Gilbert, co-developer of the Astra Zeneca vaccine. The new “Gilbert Barbie” is a spitting image of Sarah. The doll can be seen wearing a long-oversized navy-blue pantsuit along with rimmed black spectacles, just how Sarah prefers it. In a candid interview, Gilbert said, “It’s a very strange concept having a Barbie doll created in my likeness. I hope it will be part of making it more…

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People Sports Sports Licensing 

PV Sindhu takes legal action against brands engaging in “moment marketing”

Reading Time: < 1 minute Post Views: 731 PV Sindhu takes legal action against brands engaging in “moment marketing” While Sindhu made history by being the first Indian woman to win two Olympic medals, several brands capitalized on this historic moment and made profits. Brands are now in trouble as the Olympic medallist PV Sindhu has decided to initiate legal proceedings against brands engaging in “moment marketing” and circulating her Olympics’ pictures for commercial purposes without her due consent. Reports suggest that Perfetti Van Melle, P&G, Pan Bahar, and Aditya Birla Group have allegedly engaged in such…

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National People 

‘Oscars of the Comic world’ won by the Illustrator Anand Radhakrishnan

Reading Time: 2 minutes Post Views: 562 ‘Oscars of the Comic world’ won by the Illustrator Anand Radhakrishnan Anand Radhakrishnan, a 32-year-old Mumbai-based Visual illustrator, and artist won the eminent Will Eisner comic industry award lauded for Oscars of the Comic World. The Eisner Awards are held annually with prestigious awards won by eminent personalities. This time amongst the list is Mr. Radhakrishnan who has been recognized as the Best Painter/ Multimedia Artist. Radhakrishnan imparts the honor with UK-based colorist John Pearson. They won for their work on UK-based creator Ram V’s 145-page realistic…

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#LCExcl Interview Character Licensing Top News 

tokidoki is on a rise in India with new collection Only x tokidoki Masks

Reading Time: < 1 minute Post Views: 3,695 Licensing Corner had previously reported, tokidoki entered in India market just few days before the lockdown was announced! While most the brands have struggled, we are continuing to see tokidoki in its full action form accompanied by new collections capitalising on branded mask market! tokidoki is on a rise in India with new collection Only x tokidoki Masks  The limited edition of ONLYxtokidoki embraces Cool prints with a 3 ply anti-bacterial finish, wider coverage made with reusable & washable fabric! This masks are a definite must have to…

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Brand Licensing CRM #LCExcl Interview Top News 

Covid19 Impact: Licensing Corner, spoke exclusively with Flowhaven

Reading Time: 2 minutes Post Views: 2,871 COVID-19 has asked people to stay at home, and many businesses have stopped operating entirely. Many companies now need to make quick changes and new strategies to meet customers where they are. The event has posed a risk to many industries. However, it has also created new opportunities in some other industries. People have become more aware of digital channels that help them socialize, work, shop, etc. They have increasingly noticed the value of technology for efficiency, and as a result, sought out innovative solutions like Flowhaven. …

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covid19 impact #LCExcl Interview E-Commerce Retail Retail Licensing Top News 

#LCEXCLUSIVE: Covid19 Impact on Licensed Merchandise Retail & E-commerce!

Reading Time: < 1 minute Post Views: 3,283 COVID 19 IMPACT: Editor-In-Chief Ms.Rutika Malaviya in conversation with Mr.Harsh Lal, Director – The Souled Store, how e-commerce business has to cope with the current crisis & impact on Licensed Merchandise Retail & E-commerce! Key Takeaways: 1. How is Souled Store coping up with Zero Revenue over these past months due to lockdown 2. Brands Outlook to revise Strategies & Adapting the ‘New Normal’ 3. Building Trust in consumers 4. Communication Challenge and why Brands should be careful in these times 5. Licensor-Licensee Partnership 6. All about…

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Know-How People 

Trademark Filling in India – Importance and Analysis of the Market

Reading Time: 2 minutes Post Views: 2,866 The Government of India has been taking significant steps to develop favorable arena for Trademark filing. With registered trademark, one can stop others from using the trademarked business name/logo/word with respect to goods or services. Trademarks serve as a mark for identification of good or services and provide a better way to reach out to the huge audience. Trademarks influence the customers’ purchasing decision, reputation and acceptability such brands represent. Trademarks function as a valuable asset as they serve as a life-long support for business expansion. Even…

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Big Move People 

Mandar Natekar from Viacom18 joins Kidzania India as Chief Business Officer

Reading Time: < 1 minute Post Views: 2,010 The global indoor theme park based in Mumbai and Delhi NCR, KidZania, has appointed Viacom18’s Mandar Natekar as Chief Business Officer (CBO) of KidZania India. During his six-year stint with Viacom 18, Natekar was responsible for managing the entire revenue stream for brand MTV, Pepsi MTV Indies and MTV Beats across Ad-Sales, Large Format Sponsorships, Digital Properties and Branded Content. His expertise lies in creating large format revenue partnerships and creating newer opportunities for scaling up revenue streams across start-ups to established businesses. In his 19 years…

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