#LCExcl Interview Character Licensing Top News 

tokidoki is on a rise in India with new collection Only x tokidoki Masks

Reading Time: < 1 minute Post Views: 2,974 Licensing Corner had previously reported, tokidoki entered in India market just few days before the lockdown was announced! While most the brands have struggled, we are continuing to see tokidoki in its full action form accompanied by new collections capitalising on branded mask market! tokidoki is on a rise in India with new collection Only x tokidoki Masks  The limited edition of ONLYxtokidoki embraces Cool prints with a 3 ply anti-bacterial finish, wider coverage made with reusable & washable fabric! This masks are a definite must have to…

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Brand Licensing CRM #LCExcl Interview Top News 

Covid19 Impact: Licensing Corner, spoke exclusively with Flowhaven

Reading Time: 2 minutes Post Views: 2,530 COVID-19 has asked people to stay at home, and many businesses have stopped operating entirely. Many companies now need to make quick changes and new strategies to meet customers where they are. The event has posed a risk to many industries. However, it has also created new opportunities in some other industries. People have become more aware of digital channels that help them socialize, work, shop, etc. They have increasingly noticed the value of technology for efficiency, and as a result, sought out innovative solutions like Flowhaven. …

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covid19 impact #LCExcl Interview E-Commerce Retail Retail Licensing Top News 

#LCEXCLUSIVE: Covid19 Impact on Licensed Merchandise Retail & E-commerce!

Reading Time: < 1 minute Post Views: 2,888 COVID 19 IMPACT: Editor-In-Chief Ms.Rutika Malaviya in conversation with Mr.Harsh Lal, Director – The Souled Store, how e-commerce business has to cope with the current crisis & impact on Licensed Merchandise Retail & E-commerce! Key Takeaways: 1. How is Souled Store coping up with Zero Revenue over these past months due to lockdown 2. Brands Outlook to revise Strategies & Adapting the ‘New Normal’ 3. Building Trust in consumers 4. Communication Challenge and why Brands should be careful in these times 5. Licensor-Licensee Partnership 6. All about…

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Know-How People 

Trademark Filling in India – Importance and Analysis of the Market

Reading Time: 2 minutes Post Views: 2,645 The Government of India has been taking significant steps to develop favorable arena for Trademark filing. With registered trademark, one can stop others from using the trademarked business name/logo/word with respect to goods or services. Trademarks serve as a mark for identification of good or services and provide a better way to reach out to the huge audience. Trademarks influence the customers’ purchasing decision, reputation and acceptability such brands represent. Trademarks function as a valuable asset as they serve as a life-long support for business expansion. Even…

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Big Move People 

Mandar Natekar from Viacom18 joins Kidzania India as Chief Business Officer

Reading Time: < 1 minute Post Views: 1,824 The global indoor theme park based in Mumbai and Delhi NCR, KidZania, has appointed Viacom18’s Mandar Natekar as Chief Business Officer (CBO) of KidZania India. During his six-year stint with Viacom 18, Natekar was responsible for managing the entire revenue stream for brand MTV, Pepsi MTV Indies and MTV Beats across Ad-Sales, Large Format Sponsorships, Digital Properties and Branded Content. His expertise lies in creating large format revenue partnerships and creating newer opportunities for scaling up revenue streams across start-ups to established businesses. In his 19 years…

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People Uncategorized 

Yannick Colaco to step down as MD of NBA India

Reading Time: < 1 minute Post Views: 1,887 Yannick Colaco will step down as Vice President & Managing Director of NBA India, by the end of the month. Colaco has been in the current role since February 2013 and reports to NBA Deputy Commissioner Mark Tatum. Under Colaco leadership, the NBA has seen tremendous growth in India in the last three years fueled by a multi-year television partnership with Sony SIX, a localized digital destination in partnership with The 120 Media Collective, the league’s first online store in India (in partnership with Jabong) and two of…

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#LCExcl Interview Corporate Brand 

#LCExcl: How Indian patent offices are expediting pace for granting patents

Reading Time: 3 minutes Post Views: 3,956 — Amit Aggarwal, Co-Founder and Director, Effectual Services   The famous legal maxim – “Justice delayed is justice denied”, is unequivocally applicable in case of patents. An Intellectual Property (IP) owner is unable to enforce his patent unless it is validly granted by the Indian Patent Office – be it Trademark, Design or a Patent. This means that an IP owner is at potential risk of his idea being copied, until the point his IP is actually granted by the Indian Patent Office. Not in the too distant…

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Disney appoints Mahesh Samat as Asia Pacific Head of consumer products

Reading Time: < 1 minute Post Views: 2,281 The Walt Disney Company announced the appointment of Mahesh Samat, Executive Vice President, Disney Consumer Products Commercialization for the Asia Pacific region. Reporting into Ken Potrock, President, Disney Consumer Products Commercialization, Mahesh takes on responsibility for the commercialization of Disney franchises across merchandise, publishing and licensed games throughout India, Southeast Asia, Greater China, Korea, Japan, Australia, and New Zealand. “The Asia Pacific region continues to provide an immense opportunity for Disney products and experiences,” said Potrock. “I am confident that Mahesh’s proven leadership and steadfast focus on…

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Iconix Brand appoints Robert Galvin as CEO

Reading Time: 2 minutes Post Views: 2,993 Iconix Brand Group, which owns licenses and markets a portfolio of consumer brands such as Joe Boxer, Lee Cooper, etc, has appointed Robert Galvin as the chief executive officer, president and a member of the board of directors of the company effective October 15, 2018. Iconix also owns interests in Ed Hardy, Material Girl, Buffalo, and Pony brands. Galvin has a proven executive experience with almost 30 years of experience leading and turning around global brands. He was most recently chairman of Cherokee Inc and had served…

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#LCExcl Interview Brand Licensing People 

#LCExcl: Tete-a-Tete with Amit Aggarwal on ‘Legalities and Licensing in India’

Reading Time: 5 minutes Post Views: 5,099 In India, licensing is still at a nascent phase. We often get confused as to what is IP infringement or the legal hassles associated with licensing. From a legal point of view, intellectual property (IP) encompasses software, patents, patent disclosures, trademarks and service marks, logos, get-up, trade names, internet domain names, rights in designs, copyright and moral rights etc. Licensing Corner caught up with Amit Aggarwal, Co-Founder and Director of Effectual Services to understand more legalities associated with licensing in India. Effectual Services provides end-to-end intellectual property…

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