Brand & Lifestyle Brand Licensing Entertainment Licensing Fashion Licensing Top News 

Playboy Expands Global Footprint to India as International Demand Surges

Iconic Lifestyle Brand Continues to Grow Presence in Greater Asia Following Success of Fashion & Apparel Sales in China and Japan Playboy Expands Global Footprint to India as International Demand Surges Playboy Enterprises, Inc. (the “Company” or “Playboy”), one of the largest and most recognizable lifestyle brands in the world, today announces the expansion of its global consumer products business into India, in partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India. With a proven track record of highly successful brand extensions in over 180…

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Brand Licensing Collaborations Top News 

The Souled Store Partners With Times Network To Launch #ActNow Collection

More than 70% of people residing in urban India suffer or know of someone who has suffered from a mental health ailment. The Souled Store Partners With Times Network To Launch #ActNow Collection While awareness levels related to mental health ailments have gone up recently, conversations about mental health are still perceived as shameful. Thus, there is a pressing need to break these barriers and have these discussions out in the open. To dismantle the taboo around mental health ailments, Times Network has launched a special campaign #ActNow that targets…

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Character & Entertainment Character Licensing Sports Licensing Top News 

The Smurfs X Athletes Today Announces New Licensing Partnership For India.

Blue and small, standing only three apples tall, the Smurfs value team spirit and loyalty. They might be hard to tell apart at first, however, each Smurf has his or her own particularity.  The Smurfs X Athletes Today Announces New Licensing Partnership For India. The little blue characters have been entertaining generations of kids and families all around the planet and this new partnership with Athletes Today will contribute to expand their popularity and bring joy to the fans in India. Peyo’s beloved characters are set to make a high-profile…

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Entertainment Licensing Game Licensing 

Tetris Lifestyle Goods & Experiences Level Up W/ Merchandising Partnerships

CALL US TETRIS! BLUE PLANET SOFTWARE, THE SOLE AGENT FOR THE TETRIS® BRAND GETS NEW NAME Tetris Lifestyle Goods & Experiences Level Up W/ Merchandising Partnerships Blue Planet Software Inc., known by video game and merchandise licensees worldwide as the sole agent for the Tetris® brand, today announced the company will now be recognized by the same name as the iconic brand that it represents – Tetris. The company also revealed 18 new and returning licensed merchandise partners who are bringing original products and entertainment experiences featuring the Tetris brand,…

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Brand Licensing Collaborations Food & Drink Publication Licensing Publishing 

COSMO LAUNCHES ‘UNCORKED BY COSMOPOLITAN’ WITH GUARACHI WINE PARTNERS

Uncorked by Cosmopolitan Combines the Largest Young Women’s Media Brand in the World with Award-Winning Wine Portfolio COSMO LAUNCHES ‘UNCORKED BY COSMOPOLITAN’ WITH GUARACHI WINE PARTNERS Guarachi Wine Partners and Hearst Magazines announced today the launch of a new wine brand Uncorked by Cosmopolitan, in a deal brokered by IMG. Leveraging Guarachi’s more than 35 years of success pioneering wine brands in the US as an importer, marketer and supplier of fine wines, Uncorked by Cosmopolitan is a curated selection of Guarachi’s leading wines by Cosmo’s editorial team, featuring innovative…

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Brand Licensing Collaborations Corporate Brand Personal Care 

LUXE BRANDS AND COSMOPOLITAN LAUNCH EAU DE JUICE FRAGRANCE IN THE UK

LUXE Brands, the prominent beauty company behind Ariana Grande’s award-winning fragrance franchise, and Cosmopolitan, the UK’s leading media brand for young women, announce the launch of its Eau de Juice fragrance in the UK. LUXE BRANDS AND COSMOPOLITAN LAUNCH EAU DE JUICE FRAGRANCE IN THE UK Originally launched in the US last year, this highly successful, four-scent fragrance collection just won the prestigious Packaging of the Year award in the 2020 Fragrance Foundation Awards, a tribute to its unique pop art-inspired juice box packaging. Eau de Juice will debut in the UK in time for Christmas…

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Brand Licensing Top News 

Harley-Davidson to piggyback Hero MotoCorp in India

Two months after Harley-Davidson announced its exit from India, the cult bike manufacturer has tied up with Hero MotoCorp and have decided that the two will ride together in India. Harley-Davidson to piggyback Hero MotoCorp in India While the former is a legendary motorcycle manufacturer, the latter is the world’s largest maker of motorcycles and scooters in terms of unit volumes. Hero MotoCorp will sell Harley-Davidson accessories and merchandise, including riding gear and apparel. Harley-Davidson motorcycle parts will also be sold by Hero MotoCorp. Harley-Davidson aims to focus more on…

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Rizzle x Aditya Music Entertainment Licensing Music Music Licensing 

Rizzle App Signs Exclusive Music Licensing Deal With Aditya Music

Hyderabad-based  Rizzle App has entered into an exclusive music licensing partnership with Aditya Music, a leading South Indian music company with the largest library of Tollywood songs. Rizzle App is the best original short video platform found in this side of the world. The company has also been making rounds on the internet for its episodic, short vertical web series content that spells creativity. Rizzle App Signs Exclusive Music Licensing Deal With Aditya Music The vertical video content app will have an entire catalogue of licensed music from Aditya Music for all the creators. With…

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Entertainment Licensing Music Music Licensing 

IPRS, Hungama Music Collaborates For First Indian Music Streaming Service

At the outset of October 2020 known mainly as a Fair-Trade Month, the Indian Performing Right Society Limited (IPRS) has collaborated with Hungama Music, one of the leading music streaming services in the country. This collaboration makes it the first major licensing deal with an Indian music streaming platform. The partnership endorses fair trade music for transparent and ethical value chain for authors, composers, and all music rights holders. This deal also aims at helping original creators of music earn fair remuneration for their work with the well-deserved royalties. IPRS, Hungama Music Collaborates For First Indian…

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Tiktok Entertainment Licensing Music Music Licensing Top News 

TikTok Cracks Multi-year Licensing Deal Despite Looming Shutdown Threats

TikTok has entered into a multi-year licensing deal with Dutch collecting society Buma/Stemra. This joint announcement emphasized the short-form video-sharing app’s considerable popularity in Europe particularly among some of Buma/Stemra’s approximately 28,000 members including Martin Garrix and Tiësto. TikTok Cracks Multi-year Licensing Deal Despite Looming Shutdown Threats Additionally, the text noted that TikTok intends to work with the Society’s members in an effort “to deepen understanding of the platform and the opportunities it presents.” Financial terms of the deal weren’t declared but Buma/Sterma CEO Bernard Kobes described the corresponding negotiations as “intense but constructive,” besides touting the service’s…

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