Author: Rutika Malaviya

Character Licensing Top News 

BOO the world’s cutest dog™ SHOP coming soon from THREADLESS!

Rutika Malaviya, , , ,

Reading Time: < 1 minutes Post Views: 284 BOO calendars and puzzles planned at calendar holdings BOO the world’s cutest dog™ SHOP coming soon from THREADLESS! Hip hip hooray for BOO!  Fans of BOO The World’s Cutest Dog™ can look forward to an expanded range of products featuring images of the famously adorable Pomeranian thanks to two licensing deals announced today by Spotlight Licensing. eCommerce company Threadless is launching a BOO the World’s Cutest Dog™ Shop (https://boothedog.threadless.com/) Print-on-demand products featuring images of BOO available for purchase through the Threadless shop will include t-shirts, tank tops,…

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balenzia socks Character Licensing Retail 

Balenzia Socks expands it retail footprint, announces 3rd store launch at VR Mall in Surat

Rutika Malaviya, , , , ,

Reading Time: < 1 minutes Post Views: 239 Balenzia Socks expands it retail footprint, announces 3rd store launch at VR Mall in Surat Balenzia Socks, the leading brand of premium socks, announced the opening of their third store of 2023 at VR Mall in Surat. This marks the first Balenzia Socks store in Gujarat, and the brand is excited to be expanding its physical presence in the state with an exceptional flagship destination in Surat. Shruti Gupta, Head of Strategy for Balenzia, stated, “We have received a lot of demand for our products in Surat…

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Brand Licensing E-Commerce Sports Sports Licensing 

MUMBAI INDIANS LAUNCH ITS 2023 SEASON COLLECTION ON ‘MI SHOP’

Rutika Malaviya, , , ,

Reading Time: 2 minutes Post Views: 252 Mumbai Indians have been at the forefront of building a strong association with its paltan (fans) through a wide array of merchandise, and MI Shop (https://shop.mumbaiindians.com/) its online fan merchandising store, provides easy access to a range of authentic and affordable fan gear from leading brands. Today, ahead of WPL & IPL, MI Shop announced the launch of its official season fan merchandise. MUMBAI INDIANS LAUNCH ITS 2023 SEASON COLLECTION ON ‘MI SHOP’ The shop will offer a wide array of merchandise that includes official match jerseys,…

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Brand & Lifestyle Sports Sports Licensing 

Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL

Rutika Malaviya, , , , , , , ,

Reading Time: 2 minutes Post Views: 310 Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL There’s a new dawn set on India’s cricket. The recent sight of the Under-19 women’s team storming the pitch waving the tricolour, grabbing the first World Cup for India’s women’s cricket team – has warmed our hearts. However, only a handful of brands like Blissclub, Aditya Birla Capital, and Boost celebrated their victory. In the last two-three years, there have been massive strides towards equality in sports. Last year, in yet another historic move, the…

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Brand Licensing Food Licensing Top News 

ASEMBL PAIRS CHUPA CHUPS WITH KINRISE SNACKFOOD’S POPPIN® POPCORN

Rutika Malaviya, , , , , ,

Reading Time: 2 minutes Post Views: 290 Brand extension agency Asembl has paired Perfetti Van Melle’s Chupa Chups with Kinrise Snackfood’s Poppin® popcorn for an exciting brand collaboration. ASEMBL PAIRS CHUPA CHUPS WITH KINRISE SNACKFOOD’S POPPIN® POPCORN Poppin’s® Lolly Poppin® ready to eat popcorn is now crunching with delicious forever fun Chupa Chups flavoured glazes – Lolly Poppin® Chupa Chups Strawberry & Cream and Lolly Poppin® Chupa Chups Cola. Available now from Woolworths and independents for RRP: $4, this iconic mashup comes together with a POP of Poppin’s® Lolly Poppin® corn, a MIX of Chupa…

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Character & Entertainment Character Licensing 

Balenzia Launches the officially licensed Rick and Morty Collection

Rutika Malaviya, , , ,

Reading Time: 2 minutes Post Views: 301 Balenzia, India’s most loved socks brand, has announced the launch of its new collection inspired by the popular animated series, Rick and Morty. Balenzia Launches the officially licensed Rick and Morty Collection Balenzia has announced the launch of its highly anticipated Rick and Morty collection, further strengthening its lineup of premium socks. The collection features an exciting range of socks, showcasing the show’s unique characters and iconic moments. From the iconic Pickle Rick to the lovable Mr. Meeseeks, fans of the show will be thrilled to wear…

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Brand Licensing Character Licensing Retail Top News 

Balenzia, Opens its first franchisee store at Infinity Mall, Malad

Rutika Malaviya, , , , , ,

Reading Time: 2 minutes Post Views: 236 Balenzia, India’s most loved socks brand, has announced the opening of its first franchisee at Infinity Mall, Malad, Mumbai. This marks the second launch of the year for the brand and its first-ever franchisee. The move has generated a great deal of excitement from fans of the brand, as well as entrepreneurs looking to get in on the action. Balenzia, Opens its first franchisee store at Infinity Mall, Malad, Mumbai With the opening of this franchisee, Balenzia is continuing to grow its physical store presence and expand…

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Big Move gaming People Sports 

Cricketer Deepak Chahar, enters the gaming ecosystem w/ fantasy platform TFG

Rutika Malaviya, , , , , ,

Reading Time: 2 minutes Post Views: 281 Deepak Chahar is also the brand ambassador for TFG Cricketer Deepak Chahar, enters the gaming ecosystem w/ fantasy platform TFG India International cricketer Deepak Chahar is entering the gaming space with fantasy game platform TFG (Trade Fantasy Game). The venture marks his debut in the entrepreneurial space as the Co-founder along with wife Jaya Chahar who will serve as the CEO of JCDC Sports Pvt Ltd. Deepak Chahar, who will also play the role of the brand ambassador, will look to connect and engage with his fan…

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Character & Entertainment Character Licensing Entertainment Travel 

Miffytown Brings the Beloved Bunny Miffy to Williamstown, Kentucky

Rutika Malaviya, , ,

Reading Time: 2 minutes Post Views: 344 On Thursday, February 23rd, families are invited to experience the immersive fun and activities at Miffytown, featuring a visit with Miffy Miffytown Brings the Beloved Bunny Miffy to Williamstown, Kentucky Miffytown, an interactive experience born from the beloved children’s books featuring the adorable Dutch bunny, Miffy, created by Dick Bruna, is set to open its doors in Williamstown, Kentucky on February 23, 2023. Loved by old and young alike, Miffy is featured in books, TV, and other media across the world in dozens of languages. Hans Philippo,…

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Apparel Licensing Sports Sports Licensing Top News 

MACRON PRESENTS OFFICIAL MERCHANDISE LINE FOR RUGBY WORLD CUP 2023 IN FRANCE

Rutika Malaviya, ,

Reading Time: 2 minutes Post Views: 628 PASSION, STYLE, AND ELEGANCE MACRON PRESENTS OFFICIAL MERCHANDISE LINE FOR RUGBY WORLD CUP 2023 IN FRANCE As excitement builds for Rugby World Cup 2023, sportswear brand Macron and World Rugby today presented the tournament’s official merchandise line, in a partnership facilitated by World Rugby’s Global Master Licensee IMG. Inspired by the French tricolour, the line predominantly features the host nation’s characteristic blue, white and red colours and includes products for men, women and children. The practical and elegant garments can be worn at any time of day…

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