India’s most loved character Chhota Bheem, which has become a household name, has recently celebrated its 10th Anniversary.
Licensing Corner announced that Rajiv Chilaka, CEO, Green Gold Animation, will lead the opening keynote at The India Brand Licensing Summit 2018.
Green Gold presently has presence in 2D animation, 3D animation, move distribution, merchandising and others. The popularity of the characters created by Green Gold has transcended over the years and it has helped the company establish itself as a leading player.
Commenting on the association, Rajiv Chilaka said, “I am very happy to be delivering the keynote at TIBLS 2018, will share our experiences in building a strong brand and India’s most licensed character Chhota Bheem.”
Not only this, Party Kingdom’ comes onboard as the Associate Sponsor for the event.
Party Kingdom is one of the leading ‘Official Licensee of Themed Party Products’ & Only Manufacturing unit with 100% original licensed cartoon birthday party products of Disney, Jungle Book, Princess, Frozen, and Cars among others.
“We have been a part of the #TIBLS family since the time of its inception, in the shortest period of time the summit has gained great momentum. It’s a win-win for both the consumer and the product licensees with value able insights from the leaders of the industry, with character licensing playing a pivotal role in reshaping the Indian licensing industry,” said Vishal Khanna, Founder, Party Kingdom on the association.
The event is conceptualized by Licensing Corner & executed by Rooh entertainment, CEO Editor–in-chief, Rutika Malaviya, also a former LIMA (The International Licensing Industry Merchandiser’s Association) Official Representative in India.
The Indian Brand Licensing Summit was founded in September 2017 with a vision to bring together thought leaders and executives from all segments of brand licensing and retail to discuss the trends that will shape the future of our industry.