Mattel has unveiled a new line of Barbies inspired by female role models from around the globe. The move comes ahead of the International Women’s Day celebrations on March 8.
The Shero program will honor 14 “modern-day heroes” who have broken stereotypes in their fields which includes Patty Jenkins, Chloe Kim.
Great Britain’s most successful boxer, Nicola Adams also joined the bandwagon, as a part of the brand’s effort to empower girls around the world.
The company took to the Twitter and wrote, “With 86% of US moms worried about the type of role models their daughters are exposed to, we are committed to shining a light on empowering female role models in an effort to inspire more girls.”
The new collection doll line will also pay homage to historical figures who have made a significant contribution to the society including aviator Amelia Earhart, artist and activist Frida Kahlo and mathematician Katherine Johnson.
“As a brand that inspires the limitless potential in girls, Barbie will be honoring its largest line up of role models timed to International Women’s Day because we know that you can’t be what you can’t see,” Lisa McKnight, senior vice president and general manager, Barbie was quoted as saying.
Here’s a complete list of the wonder women:
- American filmmaker Patty Jenkins, the first woman in history to direct a film with a budget of more than USD 100 million for Wonder Woman.
- American snowboarder Chloe Kim, the youngest woman to win a gold medal in snowboarding at the 2018 Winter Olympics.
- Australian conservationist Bindi Irwin.
- U.K. boxing champion Nicola Adam, Britain’s most successful female boxer of all time.
- Turkish windsurfer Cagla Kubat, founded her own windsurfing school for young surfers.
- French chef Hélène Darroze, a fourth generation French chef with three restaurants and two Michelin stars.
- Chinese volleyball champion Hui Ruoqi, the 15th captain of the Chinese women’s national volleyball team who also won gold at the 2016 Summer Olympics.
- German designer and entrepreneur Leyla Piedayesh, founder of fashion label Lala Berlin.
- Mexican golfer Lorena Ochoa, an athlete, mother, entrepreneur and promoter of golf in Mexico.
- Chinese actress and philanthropist Xiaotong Guan, an ambassador for “World Life Day”.
- Chinese prima ballerina Yuan Tan, a principal dancer at the San Francisco Ballet and guest principal dancer at the Hong Kong Ballet.
- Spanish entrepreneur and fashion designer Vicky Martin Berrocal, the creative director of Victoria company.
The dolls will start to roll-out to stores nationwide soon and are currently for pre-sale now on the company’s official website.