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International Women’s Day: Here’s how these celebrities bring Indian fashion brands

Fashion is instant language. Well, who else can talk fashion better than the celebrities do?

Fashion are indeed inseparable and it was only time that the markets would realize the business potential of this heady mix, ushering the evolution of “Celebrity Fashion Brands”.

Not lagging behind the west, Bollywood industry have started expanding their portfolio of acting and producing films to launching their own line of clothing and accessories.

On the occasion of International Women’s Day, here’s a list of women celebrities who have started their entrepreneurial journey.

Anushka Sharma:

Brand Name: Nush

A feel-good combination of easy-breezy cuts, vibrant colours, happy prints and low maintenance casuals, Nush channels Anushka Sharma’s trademark, fuss-free style. The debut collection of Nush hits Shoppers Stop outlets in India on October 12.

Sonam Kapoor and Rhea Kapoor

Brand Name: Rheson

Now, when we are talking about fashion, how can Kapoor sisters be left behind. Rheson by Rhea and Sonam Kapoor, offers a chic and peppy collection featuring wearable styles with modern silhouettes, all impeccably tailored from finest quality materials. Rheson was launched in May 2017 with Shoppers Stop. As the name suggests, Rheson comes from the combination of Rhea and Sonam’s first names and is known for its collection that is designed to be quirky, affordable and for daily wear.

Deepika Padukone

Brand Name: All About You

Launched in October 2015, Deepika’s fashion brand ‘All About You’ are refreshingly on point, combining the actress’s love for “‘comfortable, romantic, feminine and fun” dressing. The garments start from Rs 1,500. The creations were done in collaboration with French design agency, Carlin and online fashion portal, Myntra over a nine-month period. Fabrics used for the collection include hammered satin, viscose and jacquards, lurex knits, blended knits, woolens and denims.

Alia Bhatt

Brand Name: Alia (in collaboration with Jabong)

Bollywood young wild and free star Alia Bhatt is another one of the stars who doesn’t shy away from trying new things out. Her bold and impressive fashion statements led to her association with online retail site Jabong. The line includes denims, jeggings, dresses and more for women in 20-30-year age group.

Sunny Leone:

Brand Name: Good Girls, Bad Boys

Sunny Leone collaborates with designer Archana Kochhar for her own clothing line – Good Girls, Bad Boys. According to them, it has been created keeping in mind the youth as they are attempting to connect with the late teens of the current generation. Daniel Weber asserted that the collection will be a mix of ethnic and western wear with quirky prints. However, the brand will not be available on e-commerce sites. Currently at a nascent stage, the line has only eight designs with the actress’ face integrated in them.

Malaika Arora Khan

Brand Name: The Closet Label

The Closet Label team has been joined in by Malaika Arora Khan as the Creative Director and tastemaker with all the outfits to be offered by the website personally designed by her.

Bipasha Basu:

Brand Name: The Trunk Label

The actress offers many different dressing styles from dresses, to accessories and shoes with an exquisite personal touch of her own fashion statement. If you’re looking for a sassy pair of bag to go along with your outfit check her website out!

Kriti Sanon:

Brand Name: Ms. Taken

In collaboration with Anjana Reddy’s Universal Sportsbiz, the collection targets the youth, which includes casual and semi-formal garments.

Lara Dutta

Brand Name: Lara Dutta–Chhabra 555

Lara Dutta unveiled her premier designer collection under the label “Lara Dutta–Chhabra 555”. This collection marked the inception of an association between Lara Dutta and Chhabra 555, one of the largest retailers of Indian ethnic wear for women. Each piece had been individually hand crafted by her keeping in mind the demands of the contemporary woman.

Lisa Haydon

Brand Name: Lisa Loves Sher Singh

The actress who charmed us all with her performance in ‘Manali Trance’ also won everyone’s heart for being so effortlessly stylish. Lisa collaborated with fashion brand Sher Singh to launch ‘Lisa Loves Sher Singh’ which is a stylish range of clothing for women who have a good taste for designer wear. Much like Lisa, the collection is also bold and sexy.

These Bollywood celebrities with their own fashion line certainly seem to know how to cater to that segment in style.



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