Kim Kardashian and Kanye West have partnered with former world triathlon champion Jamie Hunt’s sportswear brand 2XU.
Sharing behind the scenes shot of Kardashian, Hunt took to the Instagram to announce the collaboration and wrote, “#2XU, #Yeezy”, “COLLAB. More to come soon. Stay tuned.”
Kardashian has posted a series of Instagram of her sporting the brand, including bike shorts and jackets.
The Kiwi ironman, who has been a professional athlete for 13 years, was first approached by West’s label Yeezy in early 2017, when he offered them technical insight for their season 5 collection launch.
Earlier this month, Kardashian’s new feminism-themed Kimojis sparks huge debate online. Kim dropped a bumper collection of feminist emojis on International Women’s Day on March 8. The new sticker pack is an addition to the Kimoji series featuring slogans including ‘My Body My Choice’ and ‘Fulltime Feminist’. The bumper pack costs a whopping USD 2.99. The emojis feature lots of booty, boobs, panties and even a stripper pole.